Activities Abroad, a UK based tour company that offers upscale active vacations in places like Canada and Costa Rica has found itself on the receiving end of a ton of criticism.
The reason? They sent out 24,000 emails to potential customers describing the kind of people you will not see on their trips.
The company actually did research into the names of customers they associated with being “chav”, which is the Brit equivalent of the US redneck or trailer trash.
According to Activities Abroad, if your name is Britney, Kylie-Lianne, Bianca, Tiffany, Dazza, Chardonnay, Chantelle, Candice, Courtney or Shannon, you are probably a “chav”.
If your name is John, Sarah, James, Charles, Rachel, Michael, Alice, Lucy, Joseph or Charlotte then you are probably not trailer trash.
Good to know eh?
The managing director for the company says he feels it is time that the middle class finally stood up for themselves, and asks parents whether they’d want their kids playing at the shopping mall with the kind of people that hang around all day smoking cheap cigarettes.
So far, the campaign has only created 15 negative responses. The concept of advertising vacations where “certain” people won’t be found is of course pretty controversial, but I’m sure there is a market out there for it.
What do you think?