The New Reno: Yes, Virginia, There Is Gentrification

renoI’m going to go out on a limb here, and say that Reno has historically not been one of my favorite places to visit. But I spend a fair amount of time passing through, because my brother and his family live nearby, in the ski town of Truckee. Flying into Reno is convenient for anyone wanting to visit Lake Tahoe.

For years, my brother, Mark, has been telling me that Reno is undergoing a renaissance of sorts, what with the implementation of Wingfield Park – the city’s kayaking park that runs through downtown – and the Truckee River Walk with its galleries, cafes, and brewery. But don’t worry: Reno is still The Biggest Little City in the World, rife with the requisite prostitutes, crack houses, tattoo parlors, pawn shops and all the unsavory characters one would expect to find.

Yet, I discovered a younger, gentler, hipper Reno over Thanksgiving when I was in Truckee. Reno is trying to dial down its hard-core gambling, all-you-can-eat, come-all-ye-societal-fringe-dwellers rep. The most noticeable change is the gentrification underway along the South Virginia Street Corridor, the major north-south business artery. The street is paralleled to the east by a mix of decrepit and charmingly restored Victorian and Craftsman homes. Housing, Mark says, is ridiculously affordable.

I did a book signing over the holiday off South Virginia at a bustling new cheese shop, Wedge. A lovely addition to the area, Wedge has an excellent selection of domestic and imported cheese, as well as house-made sandwiches, specialty foods and primo charcuterie. Want a good, affordable bottle of wine, some soppressata, and a hunk of award-winning, Alpine-style cow’s milk cheese from Wisconsin? Wedge has it.

When Mark and I arrived at the shop, he commented on how much the area was changing, citing the soon-to-be-open wine bar, Picasso and Wine, next door. The employees cheerfully agreed that there were lots of exciting developments underway, but that “there’s a crack house just two doors down.” They weren’t joking, either. We were parked in front of it.renoClose to Wedge is Midtown Eats, an adorable, farmhouse-modern cafe, and Crème, a sweet breakfast spot specializing in crepes. Get lunch at popular soup-and-sandwich spot Süp, imbibe (and eat) at Brasserie St. James brewery, Craft Beer & Wine, and mixology geek faves Reno Public House, and Chapel Tavern (over 100 whiskeys on shelf!). Making dinner in your rental ski cabin or condo? Visit the Tahoe area’s only Whole Foods.

If you’re in need of some sweet street-style, hit Lulu’s Chic Boutique or Junkee Clothing Exchange. If it’s your home that’s in need of an inexpensive upgrade, Recycled Furniture is the place. As for those tats and street drugs? You’re on your own.

Future plans for the South Virginia Corridor include greater emphasis on facilitating more pedestrian-friendly walkways, public spaces featuring art installations, fountains, and benches, and street-scaping. Gentrification may not always be welcome, but for Reno, it’s the start of a whole new Big Little City.

[Photo credits: Reno, Flickr user coolmikeol; bike path, VisitmeinReno.com]

Reno’s ‘Cheese Truck’ Subject Of Quirky Documentary

“Reno, Nevada. The Biggest Little City in the World. Famous for our casinos, quick divorces, and legalized prostitution.”

So goes the opening narration to “The Cheese Truck,” a funny little documentary made by Jason Spencer of Storm Front Productions. The 26-minute film follows what amounts to a day in the life of GourMelt owners/drivers/cheese geeks Jessie and Haley, as they feed Reno’s hungry masses.

This gem of a film caught my attention for three reasons: I just flew in from Reno last night, after spending a week in Lake Tahoe visiting my brother and his family; I work in the cheese industry and did a book signing at Wedge, Reno’s new (only?) cheese shop, six days ago, and I couldn’t believe someone had made a movie about Reno’s on-trend food scene. Ouch.

“The Cheese Truck” may also gently poke fun, but its objective is to show viewers how much work goes into operating a food truck, as well as highlight Reno’s Renaissance. As my experience at Wedge also showed, there are a lot of fun things popping up in the Biggest Little City, especially the South Virginia Street Corridor neighborhood.

Look for more details on the second coming of Reno next week. I’ll tell you where to find a great bottle of wine, used combat boots, and handcrafted soppressata, amongst the tattoo parlors and crack houses.