Can flying geese offer cheaper airfare?

by Sean McLachlan on

The way birds migrate has inspired a discovery of how to reduce the amount of jet fuel planes use.

The characteristic V formation that many species take when migrating long distances produces an effect called updraft. The air is pushed down by the bird ahead in formation, making it easier for the bird behind to create enough lift to keep going.

A team at Stanford University led by Professor Ilan Kroo suggests that airplanes do the same. The first jet in the V would essentially clear the way for easier flying for those behind.

This research isn’t new. Back in 1914 the German scientist Carl Wieselsberger first calculated the effects of updraft.

A French team studying pelicans found that flying in formation helped flocks fly 70% further than birds flying alone.

The Stanford team ran a simulation of three passenger jets leaving Los Angeles, Las Vegas, and San Francisco rendezvousing over Utah before continuing on to the East Coast. They found the planes would use 15% less fuel, cutting the airlines’ major expense and carbon output in the process.

So will Ryanair slash rates even more by having their jets fly in formation to cheap holiday destinations, passing the savings to us along with cups full of ice water minus the water? Probably not. All the world’s flight paths would have to be rearranged, costing a huge amount and inevitably leading to some embarrassing near disaster. It is a cool idea, though.

Just a thought–I’d always heard that the V formation was all about dominance in the flock, with the strongest birds being closer to the front. Perhaps the reason the strongest go in front is to make it easier for the weaker ones. Having the leaders prove their strength actually helps the whole flock migrate.

Five predictions for the European travel market

by Tom Johansmeyer on

The end of the year is the time for all kinds of predictions for the next one. Usually, I treat such conjecture as the bullshit that it is, but when PhoCusWright puts out a list of what’ll happen for the travel market, I tend to take it a little much more seriously.

The worldwide recession is still squeezing the European travel market, but the online sector is likely to be the star next year, as it was in 2009. Consumers are turning to the web more and more to book their travel in Europe, and this will have a profound effect on how travel products and services are sold.

1. Up a third: PhoCusWright forecasts that the online segment of the travel market will hit 34 percent of the entire industry in Europe in 2010. Customers will turn to the internet to find better bargains, accelerating the shift from offline to online. At the end of 2008, online accounted for only 28% of European travel sales.

2. Priceline’s the one to beat: Priceline has lagged the three largest online travel agencies – Expedia, Orbitz and Travelocity – for years, but Priceline has seized some serious market share through the travel recession, due in large part to its acquisition of European company Booking.com. Priceline could take the #2 spot next year and will be well-positioned for the future.3. Metasearch arrival: Finally, there will be a solution to the fragmented online travel market! PhoCusWright forecasts the growth of sites that search across sites, which makes sense given that financial concerns are driving travel buyers to the web instead of traditional venues. There’s demand already, and economic conditions will feed the trend.

4. Big in Germany: Germany’s been gaining ground in the European travel market. In 2008, the country was responsible for only 17 percent of the space. Look for it to hit 20 percent by 2011, PhoCusWright says.

5. Look south for sunshine: Online penetration has topped 40 percent in the United Kingdom, and France and Germany are making progress. The easy wins are in the past. So, the travel business is looking toward the emerging travel markets of Europe: in the south and east.

There’s plenty on the agenda for the European travel market next year. Even in what will continue to be a tight economic environment, there’s plenty of room for growth. No doubt, the most important factor will be the recession, which will shape travel company behavior by driving buyers to seek better deals. The perception that online is the place to save will accelerate the push to electrons.

The online travel market moves past pulling the trigger

by Tom Johansmeyer on

If you think you need to sell seats or rooms to be a player in the online travel industry, think again! Travel research firm PhoCusWright found in a new survey that the online travel marketplace has evolved over the past few years to include a wide selection of non-transactional travel sites that serve as “pointers” to those online destinations were eager travelers can melt some plastic. But, the publication of regular content — at sites like Gadling, for example — is where many travel buyers are forming their relationships, leading to the possibility that the strongest online travel brands may not have any selling capabilities (or interests in developing them) at all.

For companies in the business of selling travel online, this opens a new range of considerations, in which relationships with non-transactional content providers have to be managed carefully. After all, the seller wants to cultivate the customer’s loyalty but also wants to ensure a steady stream of traffic from complementary businesses. “Metasearch” sites, like Kayak, which scour several online travel sales sites, are also playing an increasingly important role in the online travel dynamic.

“Before consumers ever hit the ‘book now’ button, they undergo a whole process of gathering, qualifying and comparing travel options,” says Carroll Rheem, director, research at PhoCusWright. “Both metasearch and review sites are designed to help consumers in this often cumbersome decision-making process. Therefore, it is not surprising that the popularity of these types of Web sites has grown significantly over the past several years.”

As of the end of June this year, Kayak was the top met search site on the web, with close to 7 million monthly unique visitors. Rheem observes that Kayak is among “the most exciting brands in the travel space today.” She notes, “We wanted to take a closer look at which elements of their content and functionality consumers are gravitating toward and what impact they have on booking behavior.”

Markets tend to change during periods of upheaval, so look for the next few years to yield a completely different landscape online. The online travel agencies and other sellers will probably become spots for trigger-pullers only, with the relationship being owned further up the travel information supply chain. Travel buyers will form their relationships with sources of information, not sources of inventory.

Travel Insights 100 reveals the importance of Twitter in the travel world

by Scott Carmichael on

Like it or hate it – Twitter is here to stay. I’ll admit that I was one of those that tried to stay away from the service as long as I could. But eventually, I gave in, and I too have become obsessed with checking the latest from the people I follow.

The Travel Insights 100 is a collection of 100 industry experts from all corners of the travel world. The list of members is a real who’s who, and even includes several of us from here at Gadling.

The first Travel Insights 100 survey asked its members about Twitter and travel. The results describe how people use Twitter, and what direction they expect Twitter to take in the future. Check the results below (click the “full” button for a full screen view of the results).

Kenyan safari lets travelers become lion researchers

by Kraig Becker on

An African safari is a seminal travel experience. Early morning game drives, amazing wildlife, beautiful sunsets over the savannah, they’re all part of the experience. But tour operator Gamewatchers Safaris is offering something even more unique with a new option for travelers to take part in actual lion research while on their vacation in Kenya.

The nine-day adventure begins with a trip to Joy’s Camp, where famous naturalist and author Joy Adamson did research of her own with her equally famous lioness pal Elsa. Adamson’s story became a world wide phenomenon thanks to the book and film Born Free, and visitors will have the opportunity to wander the same territory, while helping modern day researchers track radio collared lions and observe their behavior. They’ll actually have the opportunity to interact with scientists and conservationists as they go about their work, while getting an upclose look at these beautiful predators. And after seven days in Joy’s Camp, it’s off too the Maasai Mara, on the northern Serengeti, where travelers will spend another three days at Porini Camp, observing more lions, as well as plenty of other wildlife, such as zebras, elephants, and wildebeest.

Over the past twenty years, the lion population in Africa has declined by an estimated 30-50%, and scientists have struggled to understand exactly why. While on this safari, travelers will have an opportunity to contribute to the research being done to solve this mystery, and perhaps even begin to turn the trend around. Besides helping to conduct research however, 5% of the cost of the trip will also be donated to the research program being conducted by EwasoLions.org. Ecotourism at it’s best, with travelers giving something back to ensure that future generations can enjoy the same experiences.