Continental’s Restaurant Week could increase revenue

On its face, Continental Airlines’ participation in International Restaurant Week seems like just another promotion. Think harder, though, and you’ll see that it’s really a way for the airline to bring in a little extra cash. Since passengers with a bit of extra girth may be charged for an extra seat, it only makes sense to fatten up fliers and reap the rewards.

A dozen New York restaurants are participating in 2009 International Restaurant week this year, which stretches from today to May 10, 2009. Continental chose these restaurants because they replicate the cuisine from some of the airline’s top destinations. A first, each restaurant will create a signature dish, and diners can rate the offerings (by May 10), with the winning restaurant netting $25,000 for the charity of its choice.

“We are thrilled to have Chef Tom Colicchio as our judge for this year’s Signature Dish contest and look forward to tasting the winning dish,” says Mark Bergsrud, Continental’s senior vice president marketing programs and distribution. He continues, “While we certainly love bringing New Yorkers to each of our international destinations to experience exquisite cuisine first-hand, we’re excited to offer International Restaurant Week and create authentic dining experiences for our customers that don’t require a plane ticket.”

Guests can use the Continental Airlines International Restaurant Week website to make restaurant reservations and take advantage of special offers.

Participating restaurants and details are after the jump.

Alfama (Portugal) – Diners will experience an authentic 4-course meal, ending with a glass of port from Alfama’s extensive collection, included with the meal. They’ll also take home a box of Pasteis de nata, traditional Portuguese custard cakes.

Allen & Delancey (United Kingdom) – After enjoying Chef Kyle Bailey’s 5-course meal and specially designed signature dish, guests will be able to recreate the experience with Chef’s signature dish recipe and a package of couscous.

Avra (Greece) – For a truly personalized experience, a manager will help design a menu for each reservation, providing insight into the menu and wine pairings. Guests will take home some Greek delicacies chosen by the Avra team.

Boqueria (Spain) – While there, diners will get to know Chef Seamus Mullen as they enjoy his specially designed shared tasting menus – for lunch or dinner. Each diner will receive a complimentary bag of house-made candied Marcona almonds.

China Grill (China) – Guests will enjoy an exclusive 5-course tasting menu created by Chef Jamie Knott, with a specially paired cocktail included in the meal. Each diner will also take home a box of delicious ginger and almond cookies.

Delmonico’s (United States) – After enjoying an exclusively designed menu featuring Delmonico’s most famous dishes, diners will take a personal tour of the restaurant, a National Historic Landmark, and take home a complimentary signed copy of the cookbook Dining at Delmonico’s.

Del Posto (Italy) – Diners will be invited to tour Del Posto’s extensive wine cellar and bring a taste of the restaurant home with a special gift bag filled with the chef’s favorite Italian delicacies.

L’Ecole (France) – Guests will begin the evening with a behind the scenes look at L’Ecole’s teaching kitchens. After, they’ll indulge in a unique dessert and cocktail featuring rare Grapefruit Thai Basil Tea, included with the meal. Diners will take home a sample of the exotic tea along with the recipe, to recreate the experience at home.

Maya (Mexico) – Chef Sandoval offers a uniquely designed 3-course Cinco de Mayo menu with special beverage pairings. Diners will be gifted with a complimentary signed copy of his cookbook Modern Mexican Flavors.

Nobu (Japan) – Nobu’s talented chefs will kick start the meal with a complimentary Chef’s Selection Amuse-Gueule. Diners will finish on a sweet note too, with a signature fruit sake or shochu, included with the meal.

Plataforma (Brazil) – Guests will go behind the scenes on a tour of the kitchen with one of Plataforma’s Master Carvers. Every table will be gifted a complimentary caipirinha making kit to bring home a taste of this traditional Brazilian cocktail.

Tabla (India) – Guests will be invited to take a personally guided tour of Tabla’s kitchen. After savoring an exclusively designed 4-course prix fixe menu with an optional wine pairing to match, they’ll take home one of Pastry Chef Melissa Walnock’s uniquely designed desserts, packaged along with the recipe.

Fill your stomach, save your wallet

You’ve heard a lot about cheap flights and amazing hotel rates lately. Well, restaurants are getting into the game, too. Prix fixe meals for between $25 and $40 are being offered at upscale restaurants across the country. Hey, if you’re not likely to spend big cash on travel, maybe you can splurge a little on a great local meal.

The restaurants are suffering just as much as the hotels and airlines, so they need to get diners in the door.

This year, the National Restaurant Association (yes, there is another “NRA”) expects restaurant sales to drop 1 percent this year – as it did in 2008. That would be the first time drops happened in consecutive years since the association started to keep score back in 1970. This isn’t as bad as the U.S. Travel Association‘s forecast of a 6.7 percent slip in travel spending, but for restaurateurs from coast to coast, it’s certainly cause for concern.

So, if you’re willing to sacrifice dinner at home from time to time, you stand to win. National seafood chain McCormick & Schmick’s for example, is offering a steak and lobster dinner special (with dessert) for $29.95. Realistically, the company has no choice. Up to 40 percent of its customers are business travelers, and sales are down 13 percent from last year.

To find some real bargains, keep an eye out for prix fixe menus. These deals allow restaurants to offer a better value to guests without having to turn to coupons and discounts that would bring prices down relative to specific menu items. Also, every party of four is likely to have one or two people who pull from the regular menu … and they can always nail you on the liquor.

FabSearch – A website for the out-of-the-know

Do you ever read a review of some random restaurant in a national publication and think “gosh, if I ever go to Boise, I should totally eat there?” Some people I know even keep files for this kind of thing with newspaper and magazine clippings, and my friend Josh keeps a spreadsheet.

I’m lazy. What do I do? I go to FabSearch.com.

Then, I click on the random city I’m headed to for the wedding, or the story, or the Eiffel Tower (big cities like Paris are on there, too), and recent articles about hot places to stay and places to eat from local and national publications pop up! It’s like having a friend in that city who lays around and reads magazines for you.

You can totally wow your friends with this wealth of knowledge. You could be all “Oh, I read about it in the Financial Times,” and if they tried to call your bluff and checked the Financial Times, you’d be right, even though you’re too lazy busy to read it.

Check out the site – I looked up my hometown of Minneapolis and the recommendations were all pretty good!

A website devoted to great, cheap food at non-chain restaurants

My discovery of HollyEats.com came about as I was searching out a place that serves Cincinnati-style chili. HollyEats.com is a site devoted to great, cheap food that often has a regional connection.

For those who wonder, Cincinnati-style chili, a chili version that is popularly served on spaghetti and hot dogs, has Greek origins, and is generally available only in Cincinnati and Northern Kentucky. Packets of seasoning, however can be found at Krogers, an Ohio-based grocery store. Skyline Chili restaurants are also working their way outward into the rest of Ohio and down into Kentucky. There are a couple in Columbus. HollyEats lists the restaurant in Englewood, Ohio and mentions that they can be found in Florida.

Even though HollyEats listing is not the Cincinnati-style chili place I was looking for, there are many food hot spots and finds that could easily help a person eat across the U.S.

Click on the Carolina Barbecue link and there you’ll barbecue places a plenty. One of the places is Wilbur’s in Goldsboro, North Carolina. It’s the barbecue restaurant on the Blue-Gray Scenic Byway.

Each restaurant is rated by grease stains. The more grease stains–5 is the maximum, the better the food. Although 3 grease stains, the lowest rating, still means the food is great. I also enjoyed reading the background history of the places Holly visited.

Holly is actually Hollister Moore who has the nickname Holly. He has been a foodie for years. Before you head out on a vacation, I’d check here to find interesting eateries that are worth a stop. The photo of the drawing of him is on the website. You can see the original at the Palm Steak House in Philadelphia. I wrote about the significance of The Palm restaurant group in October. Small world.

Michelin comes to Hong Kong. Will it ever be the same?

Michelin, the famous (or infamous) French restaurant guide has been branching out lately. Two years ago, Tokyo became the first Asian city to be visited by the star-giving gourmet food experts. This year, Tokyo received more stars than any other city. For those unfamiliar with the Michelin rating system: 1 star means your restaurant is awesome, two means it is unbelievably awesome, and three means you provide nothing less than orgasmic gourmet experience.

Hong Kong and Macau became the second Asian destination for Michelin. Two restaurants received the coveted three star rating, while two dozen others received one or two stars.

In the US and Europe, a Michelin star can make a chef’s career. The fame doesn’t yet translate in the Pacific Rim. But gourmet cuisine is definitely on the rise in Hong Kong. I hope the coming of Michelin doesn’t change the culinary atmosphere there. What would the city be without the chaotic dim sum joints, the hidden away seafood restaurants, and tiny noodle shops? The whole “food as art” thing has its place. There is nothing wrong with it. But if everyone suddenly goes gourmet, Hong Kong would lose its wild restaurant culture. If that happens, then the whole territory might as well just break off and sink into the South China Seas.

[Via Globespotters and The Standard HK]