Stunning Cruise Line Art, Both In And On Ships

cruise

Cruise lines traditionally devote a great amount of resources collecting art that will adorn the walls of individual staterooms and public spaces. Thoughtful collections help ship designers tie in a central theme that often runs throughout the interior of ships and sometimes on the exterior as well. It’s a high-stakes game of procurement and placement that can transform a ship into a floating display.

Not Your Mother’s Art
Travelers who have done a cruise vacation on any number of mainstream cruise lines know about art auctions on board. That’s not what we’re talking about here.

Art auctions are a profitable revenue stream for cruise lines that entice participants away from the pool deck or casino with free champagne during the event. Called into question on numerous occasions, the value of art bought at sea is difficult to nail down and commonly appraised much lower on land.

Put that thought out of your mind. The cruise line art we’re talking about today is the real deal, featuring creations by top tier artists like Romero Britto, Thomas Kincade and Peter Max.

Bringing Big Names Along For The Ride
Partnering with obscure and well-known artists, works take the form of paintings, lithographs and sculptures ranging from the traditional to over-the-top custom pieces designed specifically for a certain ship.

Royal Caribbean brought Peter Max along for the ride on inaugural sailings of giant Allure of the Seas, the largest cruise ship in the world, and an on-board Britto store where works from Romero Britto are featured.

Thank cruise line art programs for sparking the idea of branding that has brought partnerships with celebrity chefs, big-name entertainment and normally land-based service providers to sea.

Not Just Inside The Ship Either
Norwegian Cruise Line announced recently that David Le Batard (AKA “LEBO” ) was chosen to create the hull art (pictured above) for the new 4000-passenger Norwegian Getaway to be based in Miami.

“Norwegian Getaway will be Miami’s ship and, therefore, we wanted to ensure that her hull was designed by an artist with strong ties to Miami and the Latin community,” said Kevin Sheehan, Norwegian Cruise Line’s chief executive officer in a press release. “Having begun his career in South Florida, Dave is an artist that is entrenched here. His work adorns the city and I’ve learned that he is also a genuinely nice guy. He is a shining star in Miami, as well as the global art community.”

Similar to the close pairing of sister-ship Norwegian Breakaway to New York City, the cruise line is going down the same road with Norwegian Getaway hosting a South Florida theme. On Norwegian Breakaway, it was Peter Max designing hull art that features images of the Statue of Liberty and the New York skyline.

On Norwegian Getway, set to debut in February 2014, Batard will add images of a mermaid, sun, swirling waves, palm trees and pelicans to support the ship’s South Florida theme.

Art, The Experience
Also on the exterior of a ship, the imagineers at Disney Cruise Line took the ship’s satellite transmitters, normally an eyesore, and made them into something unique. On the top forward deck of the Disney Fantasy, Satellite Falls is a new Disney Cruise Line feature that adds “a gentle water curtain to one of the ship’s satellite transmitters,” says Inside The Magic of this video. “The surrounding area features a relaxing open deck with views of the front of the ship”




Celebrity Cruises takes art to unique places as well. When last year’s Celebrity Silhouette, sister-ship to Celebrity Reflection debuted, Gadling reported that Celebrity had commissioned Kurt Werner, the inventor of 3-D street art, to create an innovative art installation at the New York Stock Exchange. Stock Exchange employees had fun “relaxing” on the hammock and “grilling” on what was then the industry’s first outdoor, interactive grill restaurant, called The Lawn Club Grill.

Spare No Expense On Art
Setting sail this week for the first time, new Celebrity Reflection features a $4.1 million collection of art that in one way or another supports the “reflection” theme on the ship. Over 6,000 works make up the ship’s collection, part of the Royal Caribbean International company inventory that spans over 40 ships.

What goes into creating an at-sea art collection? Purchasing art works or commissioning specific works by international emerging, mid-career and established artists is key as we see in this video:




Engaging Passengers
Art runs through ships as an element of the cruise experience we don’t hear a lot about. Its there and those who take the time to look are often surprised by the captivating quality of works at sea. Also at sea, some lines engage passengers, teaching and challenging them to try something new, creating art of their own.

Celebrity Cruises has a hands-on program on their Solstice-class ships and others that have been “solsticized” adding popular features to older ships. The Art Studio, a new venue on The Lawn Club has along for the ride two artists-in-residence who offer hands-on classes in many creative arts. Master Artists from The ArtCenter South Florida also host art classes, lectures and demonstrations on topics ranging from jewelry making to sketching and painting.

Passengers on Princess Cruises can choose from about 20 courses per voyage from four core subject areas – Culinary Arts, Visual/Creative Arts, Photography and Computer Technology. Ceramics or pottery are popular with passengers who fire their creations on board to take home later. Digital travel photography and watercolor techniques are also offered.

Just about every major cruise line has an onboard art collection they are proud of and they want passengers to know all about it. Hosting tours, both with an art expert along and self-guided, cruise lines take passengers on a voyage within a voyage. Enabling those who appreciate fine art an additional at-sea experience, the art we find at sea adds an extra dimension worthy of our consideration.

[Photo Credit- Norwegian Cruise Line]

Cruise Line Taps Top Artist For Hull Design

cruise lineNorwegian Cruise Line today released the first image of the hull art planned for its next ship, 144,000 ton Norwegian Breakaway, designed by pop-artist icon Peter Max.

Covering 40,000 square feet of the ship’s exterior, the New York City-themed design features images of the Statue of Liberty and the New York skyline.

“The Big Apple is known for its love of art and its many galleries — and now, Norwegian Breakaway becomes a floating piece of that art that will cruise in and dock every Saturday on New York’s West Side,” said Kevin Sheehan, Norwegian president and CEO in a statement.

Artists and art at sea is nothing new, Peter Max was along for the ride on inaugural sailings of Royal Caribbean’s Allure of the Seas and an on-board Britto store with works from Romero Britto, is featured on the ship.

Sister line Celebrity Cruises has a similar focus on the arts, offering hands-on instruction from experts in drawing, painting and beading, as well as the art of food with culinary-themed classes on their Solstice-class ships.
Currently under construction in Germany, Norwegian Breakaway will debut in April 2013. The ship is scheduled to sail year-round from New York to Bermuda and the Bahamas and will be the largest ship ever to be based year-round in the city. That adds one more drive-to-the-port option for cruise passengers in the often under-served New York market.

Embarking on seven- to twelve day cruises to the Bahamas and Florida from October 2013 to April 2014, ports include Nassau, Great Stirrup Cay, Orlando and Port Canaveral. Two 12-day Southern Caribbean voyages and two “Weekend Escape” cruises in January 2014 are also scheduled with the 12-day itinerary incorporating visits to San Juan, St Thomas, Philipsburg, Castries, Bridgetown and Basseterre.




Photo courtesy Norwegian Cruise Line

“iPads in every stateroom,” says one cruise line

iPads in every stateroomIn a bold move, Royal Caribbean International announced today the addition of “iPads in every stateroomon board onboard Splendour of the Seas, undergoing dry dock refurbishment right now.

“Based on consumer research, we added the iPads to greatly enhance guest communication, interactivity and to continue to offer industry leading technology that helps enhance the guest experience,” said Lisa Bauer, senior vice president, Hotel Operations, Royal Caribbean International.

Embracing technology and staying current is nothing new for Royal Caribbean International. Not long ago, sister-line Celebrity Cruises introduced a new iPhone app that represented a natural evolution of their programming, welcoming a new generation of cruise passenger. A Celebrity iLounge is a popular gathering place. As an Authorized Apple Reseller, some ships have a retail area where guests can try out and buy various Apple products and accessories plus an “enrichment center” that offers classes on the iLife suite of programs and other general topics.

On Splendour of the Seas, iPad’s will empower guests with an additional medium by which to receive and use information on their cruise vacation. Guests will be able to access the daily Cruise Compass shipboard newsletter of events and activities, personal daily itineraries and shore excursions, monitor their onboard account, order room service, view restaurant menus, access the Internet and watch movies. The iPads will be available beginning mid-February 2012 on Splendour of the Seas before being extended to all Vision-class ships when each undergoes revitalization in the following two years.

The iPads will offer guests the opportunity to access all of that information not only from their staterooms, but through the ship-wide WIFI system wherever they go onboard.

In addition to the iPads, upgraded Splendour of the Seas will also have new stateroom amenities such as flat screen televisions, new bathrooms, and completely remodeled interiors, including luxurious new linens and furniture, as well as an additional 124 balconies. The ship also will be outfitted with the digital wayfinding technology that can be found on the line’s acclaimed Oasis-class ships.

Upon completion of the refurbishments, Splendour of the Seas will sail a trans-Atlantic voyage on November 25 from Lisbon, Portugal to her seasonal home port of Sao Paulo (Santos), Brazil. From there, she will offer a variety of South American itineraries that take advantage of the summer season in Brazil.

Flickr photo by Chirantan Patnaik

Cruise lines focus on the arts

cruise line artsIt’s often a little-noticed detail on board today’s cruise liners: the artwork that adorns everything from stateroom walls to stairways. While passengers do everything from climb a rock wall to just enjoy a day at sea with a good book, all around them is art that has been carefully selected to create a theme or set the mood of a ship.

New Allure of the Seas stirs up quite the buzz on everything from the ship’s sheer size to the tiny details that go into much of what they do. Cunard’s Queen Mary 2, a classic ocean liner with an elegant air, boasts the work of top-shelf artists from around the world. Carnival Cruise Line pays diligent attention to a theme for each ship that separates one from another in their fleet.

What was once simply a way to make a ship look less like a ship and more like a hotel has become a central focus of cruise lines that invest heavily in the arts.

Royal Caribbean’s new Allure of the Seas is one of those ships that has a central theme carried throughout. On Allure its all about “Wonders of our World Cultures” with artwork depicting scenes from all over the planet.

The artwork onboard Allure of the Seas, over 9800 pieces in all, has been created by artists from over twenty different countries such as Norway, Korea, Germany, South Africa, the Netherlands, Iceland, Spain, Colombia, Thailand and the United States. The diversity in artist nationalities in itself adds to the colorful and sophisticated aspect of the curatorial vision of Wonder of our World Cultures.

With pop-artist icon Peter Max along for the ride on inaugural sailings and an on-board Britto store with works from Romero Britto, Royal Caribbean is serious about what they do with art at sea. Sister line Celebrity Cruises has a similar focus on the arts, announcing recently some new additions to onboard programming on new additions to their Solstice-class ships. On those new-builds, the line will offer hands-on instruction from experts in drawing, painting and beading, as well as the art of food with culinary-themed classes.%Gallery-109473%