When new Disney Dream arrived in Florida this week, crowds gathered to celebrate. New ships arriving are always a special event and this one was no exception. But beyond the first-look hoopla, the new ship will have some real-world financial impact that’s pretty cool to consider.
Buoyed by a nod from Wall Street analysts, shares in Walt Disney Co hit a 10-year high Wednesday, due in part to the arrival of Disney Dream. The new ship and sister-ship Disney Fantasy coming in 2012 represent a $1.8 billion investment that will increase the line’s guest capacity by nearly 150 percent.
Older and smaller ships Disney Magic and Wonder will be redeployed to make room for the new, larger ships that bring with them more jobs and more revenue for ports they visit too. The Bahamas will see an estimated $3 million additional spending and $900,000 in tax revenue the first year alone.
The cruise business has been a profitable venture for Disney, with ships sailing fuller and demanding higher prices than other major cruise lines. While other lines carry an average of two guests per cabin, Disney’s family focus gets them an average of 3 and that adds up to higher profits.
It’s no surprise that rival lines Royal Caribbean International and Norwegian Cruise Line have tried to capture that profit magic by adding Dreamworks and Nickelodeon characters to their on-board programming. It’s a bold attempt to stifle the effect of Disney’s increased capacity but side by side, it’s pretty hard to beat the mouse on his own turf.
“Oh, this line is all for kids?” you say? Not so fast.
Disney has gone out of its way to attract adults as well with new features on board that let adults ditch the kids, at night anyway, for features along the lines of the latest and greatest being offered by the newest of ships on other lines.
Wrap it all up, tie a bow on it and sing “Happy Birthday”, Disney Cruise Line’s new child may very well be the future of cruise vacations. Now that’s magical.
If there is one thing cruise lines are it’s responsive to giving passengers what they want. A big part of the cruise experience has always been the food and these days there are more options than ever before. It’s been an evolution as cruise lines look for just the right mix of dining options to be everything to everyone. For the most part, cruise line dining options have been evolving well but not without moving a bit farther away from the all-inclusive nature cruise vacations are known for.
It wasn’t all that long ago that everybody on a cruise ship piled into the main dining room for dinner. They may have chosen an early or late dining time but that was about it in the way of options. Still, considering the all-inclusive nature of a cruise, it made sense and everyone was happy for the most part. Dancing waiters in the dining room and top-notch banquet-style service pleased pretty much everyone.
Then cruise lines started adding what were called “alternative dining options” to ships. Initially they were a single restaurant in addition to the main dining room where one might go for a super extra special occasion, pay a little more and get even better service and even better food than the already great stuff in main dining room.
I remember sailing on Carnival Legend when this concept first came out. We paid $20 extra for a steak that would have been called a roast back home able to feed a family of four along with a dining experience like no other. In the small venue there was live entertainment, waiters always within arms reach and they did a really good job in a different way than the main dining room. It made sense. It was worth the nominal fee and quite an experience. Not that the main dining room wasn’t, this was different and obviously something they couldn’t just throw in for everyone as part of the deal.
Fast forward to now and Allure of the Seas, Norwegian Epic or any one of a number of other ships where the main dining room experience is almost secondary and not the star of the show as it once was. Today there are more options than ever before for dining at any time of the day or night, for a price.
%Gallery-112282%”Oasis of the Seas features 24 distinct dining experiences, ranging from an exclusive signature restaurant, to neighborhood-specific themed venues, and new twists on Royal Caribbean’s traditional dining areas.” says cruise expert Linda Garrison.
Of those 24 dining options, 12 included in the price and 12 cost more, but prices are reasonable starting at $4.95 for Johnny Rockets, fun and casual indoor/outdoor diner to $35 for 150 Central Park, the ships premiere dining venue.
Other cruise lines and ships have up to a 50/50 split between complementary and extra charge dining options too. Norwegian Cruise Lines new Norwegian Epic has 9 complementary options and 10 extra charge choices.
A number of long-time cruise vacation fans recoil at the mere thought of paying a cover charge for, in their minds, what used to be included in the price. Surely, long ago when these options did not exist, that was true. But now pretty much all major cruise lines have dining options and doing so is consistent with what a cruise is all about
On a cruise, as opposed to other packaged vacation options, we can easily customize the experience to be pretty much what ever we want it to be. This is good news for travelers who are becoming more and more all about custom vacation options rather than a boiler-plate same experience for everyone.
Yes, you can still book a cruise, and have a good time without spending one penny more than the price of the cruise. The lines are well aware that it was the all-inclusive nature and extraordinary value of a cruise compared with other options, that got them where they are today. They are not going to turn their back on that.
Attractive dining options, at an extra charge, allow those who want more than the standard fare to get just that.
In 2011 and beyond, look for this trend to continue as cruise lines as well as other vacation options allow more customization. Those who want to debate the topic need to wake up and smell the coffee, this is not going away.
The big…make that GIANT story for 2010 in the world of cruise vacations was Allure of the Seas, sister-ship to last year’s 220,000 ton Oasis of the Seas from Royal Caribbean. The monster ship gobbled up headlines, berth space at ports and will send other ships running in 2011.
I liked Allure better than older sibling Oasis but that might have been because they worked all the kinks out that come with moving 5000 people on, off and around a ship each week by the time Allure was born. Technically “twins” they’re really not exactly clones and both ships have a distinct aura about them that’s undeniable. Allure is actually a wee bit longer, enough to give her captain verile bragging rights, and both ships have some different minor features. Still, combined, they close in on half a million tons of ship and that’s nothing to ignore.
Each ship has more restaurants, more cabins, more things to do, more people to see than any other ship at sea. Feature-hungry cruise passengers got everything they had been asking for and more.
Is this a case of “be careful what you ask for, you might just get it?”
Between the two, Royal Caribbean has chased a lot of ships out of South Florida, leaving much of the market to themselves.
Time will tell but so far prices are holding at a high level and the new ships are filling up fast which equals success in any body’s book. They better too, at more than a billon dollars each, there’s a lot riding on their success. Down the line Royal Caribbean is going to have to find some new places for the ships to visit as guests get over the wow-factor and want to get off the ship at ports. That’s no easy task.
Not one port was set up to handle this size vessel before they were built and all ports had to be modified to make it work. Surely, it’s worth it to local economies to have a ship dump 5000 paying tourists off for a day. Southampton is drooling over the possibility and maybe even Brownsville, Texas will throw their hat back in the ring to finally get that cruise port they want so bad.
The future of new-builds for Royal Caribbean holds an empty slate which makes sense. The Oasis sisters will be a tough act to follow.
The first cruise ship will call at the new port of Falmouth, Jamaica next week, months behind schedule and not fully operational.
The port construction is a joint effort between between mega-ship maker Royal Caribbean International and the government of Jamaica. Originally scheduled to open last May, ongoing construction delays pushed opening the port back, rerouting giant sisters Oasis and Allure of the Seas to Costa Maya, Mexico instead. In fact, neither Oasis or Allure of the Seas will be stopping by until a currently slated March grand opening of the port as construction.
That’s not surprising as the port’s history and existing infrastructure date back to the late 18Th and early 19Th century when it was a central hub of the slave trade.
First to call at Falmouth will be Royal Caribbean’s Navigator of the Seas, a smaller ship with fewer guests on board starting January 7, 2011.
Once complete, the port’s master plan calls for 120,000 square feet of retail shopping and two berths capable of servicing the line’s Oasis-class ships. Located on the islands North side between Montego Bay and Ocho Rios, most tours and excursions currently offered at either port will be available from Falmouth.
When asked if popular tours from Ocho Rios would be possible from Falmouth tour operator Lincoln Stewart told me in November “Oh yeah mon, no problem but don’t hold your breath, no don’t hold your breath.”