Cruise lines branch out, sell other stuff too

by Chris Owen on
Looking to be the best-dressed passenger on your next cruise? No? How about looking like you went on a particular ship but didn’t really make it? No? Hmm, well how about you want a cool gag gift to give your friend who hates even the idea of a cruise? Oh, that might work? Well now there is no need to sail anymore just to get all the cool cruise line swag that makes your friends green with envy (or about to be sick) because cruise lines are branching out and sell most all that stuff in advance, online.

Just this week, Norwegian Cruise Line set up shop online offering everything from ball caps to coffee mugs for sale. At the new Norwegian Cruise Line shop, you can order and have those hard-to-get items that would normally cost the price of a cruise vacation to get delivered to your home. Some real thought went into these items too. I like the Solar Powered Battery Charger as a cool bit of cruise gear. It’s kind of pricey at $43.75 but the 60″ Golf Umbrella for $15.85 is a steal.

Other lines do this too. Check Royal Caribbean’s Gifts and Gear pages where they offer a wide variety of products for at home or on the road. A Royal Caribbean Dual Sports Bottle/Thermos is a good deal at $15.00. Royal Caribbean breaks down their products into categories too like Luxurious Lounge Wear, Adventure Gear and Travel Essentials.

Surely, these are no SkyMall Monday offerings but there is some good stuff here.Royal Caribbean International announced not long ago the new Royal Caribbean Bedding Collection available for sale to anyone. You might never sail on one of their ships but can get these fine linens delivered to your home.

“In line with our Royal Advantage program, the Royal Caribbean Bedding Collection was chosen with care to offer the indulgent sleep experience that they enjoy onboard and longed and requested to bring home,” said Lisa Bauer, senior vice president of Hotel Operations.

Royal Caribbean’s collection offers not just sheets and pillows but full-size ma tresses as well made in Italy by Matermoll and Emmebiesse. The popular Royal Memory Pillows start at $79 (with $26.95 shipping make that $105.95. Kinda pricey. Remember that number, we’ll be coming back to it shortly.

Rival lines Carnival and Holland America also offer bedding for sale. I have a bunch of the Carnival Comfort Collection pillows that have done well over the 4 years we have used them. It makes sense too; this stuff is made both for durability and comfort. To make it to luxury-status in a commercial setting, they have to hit both marks.

The other cruise line products available online tend to be well-made too, especially the logo items. Cruise lines want you wearing that ball cap for years to come. Free advertising is pretty hard to beat.

As cruise lines branch out, we’re hoping for Royal Caribbean to open a Cupcake Cupboard right down the street. That would be…well…sweet!

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Flickr photo by brianholsclaw

A Royal Wedding for the rest of us

by Chris Owen on

Had just about enough of the Royal Wedding and it has not even happened yet? Didn’t get your invitation in the mail? Maybe you just need to plan your own royal wedding and be done with it. Royal Caribbean International is celebrating the upcoming British royal wedding by offering an exclusive Royal Wedding Package that might be just what you’re looking for.

“Royal Caribbean’s full fleet of ships around the world will broadcast the royal wedding live so that guests may join in the ceremony’s excitement. ” said Betsy O’Rourke, senior vice president of Marketing. “Inspired by the pending royal nuptials, the Royal Wedding package and honeymoon registry offers guests the Royal treatment on their special day and honeymoon cruise”

The Royal Caribbean package offers a wide range of royal wedding stuff like a tiara for the bride, a 12-rose hand-tied bouquet, strawberries and champagne, toasting flutes and a keepsake server each engraved with a crown and dinner at the captains table. Included are the services of a wedding planner and photographer along with a boutonniere for the groom, announcements and a wedding cake.

The price tag? A mere $2904 (well, plus the price of the cruise)

Not bad really when the average real royal wedding with William and Kate along for the ride is coming in at $100 million or so by one estimate.

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Cruise lines give back

by Chris Owen on

Cruise lines are often in the news for a variety of reasons these days, some good, some not so good. The not-so-good stories touch topics like a passenger or crew member lost at sea, attacks on their record as a friend (or foe) of the environment and more. Good news includes a focus on safety in an unsafe travel world, the great value a cruise vacation represents and every once in a while a story or two about cruise lines giving back through charitable efforts.

Just this month, Carnival Cruise Lines launched a “Build a Ship” contest that invites anyone 13 years or older to build a model Carnival ship out of everyday items and submit a photo of it to win a free Carnival cruise. The contest, which benefits St. Jude Children’s Research Hospital, is the latest in a series of contests and other activities in anticipation of the May 1, 2011 launch of the line’s newest ship, Carnival Magic. Carnival will donate $1 to St. Jude, up to $10,000, for each entry.

Carnival has an ongoing program that helps this and a variety of charitable and arts-related organizations. The company and its employees support .

In the past five years alone, Carnival and its employees have contributed more than $30 million in financial contributions and in-kind donations to a variety of local and national charities. Following the example set forth by Carnival’s founder, the late Ted Arison, and continued by his son Micky, chairman and CEO of Carnival Cruise Lines’ parent company, Carnival Corporation & plc, Carnival and its employees endeavor to make South Florida and its other homeport communities better places to live and work.

Other cruise lines give back as well.

Norwegian Cruise Line is known in the cruise industry as an innovator. Inventing what they call Freestyle Cruising, the line broke new ground offering their “guests” the ability to skip the formal wear and time restrictions for dining as it had been, years before many other lines loosened up the onboard experience. Answering the call from solo cruisers, the line added single accommodations on their new Norwegian Epic.

Norwegian recently announced a $5 million donation to the Camillus House, a shelter in Miami, Florida that has served the homeless for half a century. Norwegian Cruise Line CEO Kevin Sheehan told the Miami Herald of the line’s commitment saying “it’s critically important that as an organization, we have a charitable side to us.”

Camillus House is expanding and the donation from Norwegian Cruise Line could not have come at a better time. Expansion plans are in progress and the Norwegian donation helps the organization meet a goal to raise almost half of the $84 million tab for its new complex from private funds.

Cruise lines set competition aside for the greater good in what seems a natural fit

Camillus House has Bob Dickinson, former CEO of competitor Carnival Cruise Lines before retiring in 2007 as chairman of the board of directors. Norwegian’s Sheehan said the donation had been discussed over a few years between him and Dickinson.

Dr. Paul Ahr, president and CEO of Camillus House draws an accurate parallel between giving and cruise lines:

“On a ship, I am treated with tremendous hospitality, I can set aside my daily struggles or challenges,” he said. “When people come to stay with us at Camillus House, people who have been on the street a long time, they recognize our own sense of hospitality. We are here to serve them.”

Three different companies, one solid goal.

I don’t have numbers on what the cruise lines have given back in total but I bet it is a generous amount in not just money but time and resources as well.

Relief to Haiti is an ongoing effort at Royal Caribbean International. Highlighted by opening one of the first schools to be built after the earthquake in October 2010 and company blogs that helped keep the world informed, relief efforts started just three days after the earthquake.

The efforts continue too as company lets those with Royal Caribbean Visa cards help by donating their points to help in aide programs. Guests aboard sister-lines Celebrity Cruises and Azamara Club Cruises can donate to Food for the Poor’s Haiti Relief Fund via their onboard charge accounts while sailing.

Cruise lines help raise funds while their guests are on vacation.

One of the biggest and most widespread programs cruise lines offer in giving back is through group cruises. By designating onboard perks and bonus amenities not as onboard credit or a bottle of wine but as a donation for their cause, charitable organizations have been raising funds through group cruises for years. That adds up fast too, even with small groups.

A recent fund-raising cruise hosted by the Temple Shalom in Florida paired over 150 senior ladies for a Temple Shalom Sisterhood Fun-raiser cruise on Royal Caribbean that raised over $6000 for the Villages Hospice and Temple Building Fund.

Norwegian CEO Kevin Sheehan put it well when he told the Miami Herald that although Norwegian Cruise Line is a privately held company, “it’s critically important that as an organization, we have a charitable side to us.”

It seems they all do.

In fact, Norwegian’s Sheehan, recently featured in an episode of CBS’s Undercover Boss television program, took it a step further, looking inside his organization and gave $100,000 to supplement the Crew Enrichment Program to ensure the entire crew across our fleet feels appreciated.

Like they say, “charity starts at home.”

Flickr photo by puuikibeach

Royal Caribban Europe 2012: more with a twist

by Chris Owen on
Royal Caribbean International this week unveiled its 2012 Europe cruise and cruisetour season, increasing deployment from its 2011 lineup of 11 ships to 12 for 2012, which will again include two Freedom-class ships. The line also detailed itineraries and added a new port with a twist on traditional cruise itineraries that offers passengers a great deal of flexibility.

“Every year Royal Caribbean surpasses its previous Europe offerings to continue to exceed the expectations of vacationers,” said Betsy O’Rourke, senior vice president of Marketing, Royal Caribbean. “In 2012 the line’s ships will add 23 more ports in seven additional countries, giving vacationers the opportunity to tailor-design their cruise experiences on itineraries that are as short as three nights or as long as 16.”


New in 2012 too will be Amsterdam as a homeport, for a total of 12, with ships calling at 101 ports in 34 countries on itineraries ranging from three to 16 nights.

In addition to the 12 homeports from which guests can choose from, Royal Caribbean is also offering eight “interports”, where guests can board itineraries en route, creating 20 options for embarkation and disembarkation

For the third consecutive year, Independence of the Seas will be positioned year-round in Southampton, primarily operating on an alternating series of 14-night sailings but will also offer one three-night sailing, overnighting in Paris (LeHavre) in May along with a four-night cruise spending the night in Cork, Ireland.

Royal Caribbean Europe 2012 will feature Vision of the Seas adding two new six-night Norwegian Fjord cruises from Oslo. The ship will sail Northern European waters from April 29 to September 7, offering 14 different itinerary options ranging from four to 12 nights. A 12-night Arctic Circle sailing on August 9, roundtrip from Copenhagen, will cruise the Arctic Circle.

From May through September, Adventure of the Seas will continue on its pattern of seven-night Western Mediterranean itineraries roundtrip from Malaga, Spain then move to a series of five seven-night Canary Islands sailings, also from Malaga. Sister ship Navigator of the Seas begins its European season with an eight-night itinerary on April 14 from Barcelona to Spain, where, through November 18, it will offer seven-night Mediterranean sailings.

Grandeur of the Seas schedule will include seven-night Western Mediterranean sailings that will operate from June 2 to October 10 roundtrip from Palma de Mallorca. Voyager of the Seas, meanwhile, will spend the bulk of its Europe season sailing out of Venice, but will shift from seven-night itineraries to 10- and 11-night cruises, with itineraries including overnights in Istanbul and Kusadasi.

Splendour of the Seas will return to sailing roundtrip from Venice in 2012 from late April through early November. Jewel of the Seas will continue to operate on its 12-night sailings roundtrip from Harwich, England. It will also feature one new cruise on June 20, a “Fjords & Iceland” itinerary, roundtrip from Harwich.

Royal Caribbean is offering six cruisetours, which enables guests to couple sailings with escorted land tour options to create packages in conjunction with six of the line’s ships. Options include nights in Madrid and Barcelona, Venice, Florence and Rome, Lake Como and Venice,Paris and London, and Turkey’s Istanbul and Cappadocia.

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Cruise lines hit rough waters, navigate well

by Chris Owen on

While the popularity of cruise vacations has never been higher, earnings at major cruise lines are down. First they adjusted operations in a depressed economy. Then they absorbed high oil prices to hold the line on fares. Now, thanks to the effects of worldwide travel turmoil and a natural evolution of the industry, cruise lines hit rough waters and have a full list of decisions to make. While changes are inevitable, count on cruise lines to not stray far from their proven formula for success.

We start with this week’s announcement by industry leader Carnival Corporation that said turmoil in the Middle East and North Africa could cost about $44 million in lost revenue. From changing itineraries for safety purposes to a lack of interest in traveling to troubled areas, 280 voyages had to be issued new sailing orders.

“We pulled out of just all North African stops, in Tunisia and Morocco and Egypt, and we’ve pulled out of — actually, in some cases, we’ve had to pull out of Israel because we got a lot of resistance,” said Howard Frank, Carnival’s vice chairman and chief operating officer.

Other lines reported a similar effect on operations because of worldwide turmoil too and timing could not have been worse. This just after cruise lines have announced/deployed a record number of ships to the European market. Viewed as a smart move at the time, the more lucrative European markets were to bring greater earnings that came along with higher prices cruise lines could get from under-served Europeans.

But not if they don’t sail.

Here now we see the down side of cruise ships as mobile assets.

On one hand, the ability to move your floating resort to safe waters is a huge factor in favor of a cruise as a vacation option. Most itinerary changes are weather-related and happen with some regularity. Cruise ships can make alterations to itineraries and still provide a good vacation experience to consumers. Land-based vacation options hit by weather events don’t have that option or as cruise travel agents are fond of saying “We can move the ship, we can’t move the island” in defense of cruises over all-inclusive land vacations.

On the other hand, cruise lines really wanted to sail to the Middle East and North Africa among other destinations affected by weather or political unrest events. They can quickly modify an itinerary but can’t quickly sail back across the Atlantic to safe, calm, North American waters. In many cases, they are finding not the full ships of Europeans, eager to sail but less than full ships which at the end of the day are not producing the profits they want.

Then there’s the oil problem. Nobody wants to say the “F” word.

Fuel Surcharge. Cruise lines have for the most part held the line on pricing, not adding on the rabidly unpopular Fuel Surcharge. While they are much better prepared to implement a fuel surcharge and oil prices have risen far above the threshold at which they can, they don’t want to because they know what will happen. Booking levels will fall. Those who hold existing bookings recoil at the mention of the term and will be mad about it. Consumers know the price of oil is up but have little tolerance for an additional charge that really adds up fast.

For example, here is Royal Caribbean’s current policy

Royal Caribbean International reserves the right to impose a fuel supplement on all guests if the price of West Texas Intermediate fuel exceeds $65.00 USD per barrel. The fuel supplement for 1st and 2nd guests would be no more than $10 USD per guest per day, to a maximum of $140 USD per cruise; and for additional guests would be no more than $5 USD per person per day, to a maximum of $70 USD per cruise.


For a typical family of four, the market cruise lines have made such a huge push to get on the ships, that’s an extra $210 on a seven-day cruise. That could force those families off ships and on to land vacations and that is exactly what keeps cruise lines awake at night.

Still, Royal Caribbean announced plans this week for growth in Europe for 2012 adding another ship. The interesting part of the line’s 12-ship 2012 European deployment is adding (politically sound and happy) Amsterdam as a cruise port, handy to get to now with KLM service from Miami to Amsterdam.

Smart.

Smarter yet, passengers can get on and off ships at eight interports, creating 20 choices for embarkation and debarkation when the 12 homeports are included. That’s a lot of flexibility and exactly what they need to shore up confidence in their plan and help navigate what storms may come their way.

The ongoing trick to it all is to keep cruise vacations relatively convenient and affordable compared to other options. Cruise lines learned the hard way that in bad economic times travelers cut back on travel…but only for just so long. They may be looking for a greater value now than they once were. They may not be satisfied with just the lowest price now and will look beyond to see what they get for that price. The click-to-book people are probably clicking a whole lot more than they used to or using a travel agent to help insure value.

To get a look at the future, a glimpse at the past tells the story:

“The convenience and affordability of a cruise vacation continues to gain recognition as consumers discover the unrivaled experience cruising offers,” Carnival Chair and CEO Mickey Arison said. “As a result, long-term fundamentals for our business remain attractive in an environment where consumers increasingly value the importance of taking their holidays.”