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Articles tagged “RoyalCaribbeanInternational”

Help for Haiti still coming in a number of ways

by Gadling Staff on Mar 13, 2011

Help for Haiti in the way of relief efforts has been a big, ongoing task. Traditional relief organizations have been spread thin and much-appreciated donations are helping them continue their work. Unlike some other natural disasters that happened in lands with fertile economies, Haiti was not in good shape before the devastating earthquake hit over a year ago. It was virtually a knockout punch for the already down-and-out nation. But some unconventional sourcing of direction for the lost land is making an impact.

Highly-visible to anyone following the situation in Haiti is actor Sean Penn. After some of the world’s biggest entertainers had come, raised millions, then left, Penn stayed behind. At the one-year anniversary of the disaster, he told popeater.com

“The [current] projects are shelter-focused with connective tissues to basic services, but even the most well-funded among them are poised to take very small cautious steps in terms of permanent housing,” Penn said of the current situation on the ground in Port-au-Prince. “There are 1.2 million people displaced, and only small pilot projects in the foreseeable future. The current challenge is the definition or the selection of beneficiaries [for funds both raised and promised], meaning among these extremely vulnerable populations, we can expect nothing more than demonstration models in 2011.”

To help keep the world’s focus on this situation that is far from resolved, Penn will address the Clinton Global Initiatives Meeting in April but touched base with the Travel Channel’s Anthony Bourdain a few weeks ago.

To start the seventh season of the Emmy award-winning Travel Channel program NO RESERVATIONS, Bourdain traveled to Haiti and spent some time with actor/humaitarian Penn.

Gadling reported just before the season premiere a different theme for NO RESERVATIONS this year aimed to uncover beauty in the dark corners of humanity, a focus promised to be delivered throughout the new season.

“The Haiti episode, which contrasted his tour of the country’s culinary highlights with scenes of its continued blight and poverty, was less a travel show than a kind of multilayered essay on Haiti’s political history, the ethics of tourism, the morality of journalism/voyeurism and the wisdom of well-intentioned efforts. No Reservations is not a news documentary (though it was nominated for a news Emmy a few years ago for an episode on Beirut), but in a way, this was one of the most thoughtful pieces of cultural journalism I’ve watched in a while.” said critic James Poniewozik, on the Season 7 premiere of Anthony Bourdain’s No Reservations.

One by one, relief organizations, celebrities and businesses help keep the world’s focus on Haiti and the long road ahead. One forward-thinking company had ties to Haiti long before the devastating earthquake.

Royal Caribbean International has a private destination in Haiti called Labadee. It’s an island oasis for cruise ship passengers. Full-time Royal Caribbean Hatian employees work on the island year-round and depend on ships visiting to support their families and friends. Just after the earthquake, many were critical of the line for continuing to visit the island, dropping off cruise passengers for pleasure while so much devastation was so close-by. But the line remained focused on it’s long-term commitment to Haiti, delivering much-needed first-responder supplies and helping in other ways with the survival and reconstruction.

Royal Caribbean International took a look back this week to the building of L’Ecole Nouvelle Royal Caribbean, one of the first schools to be built in Haiti after the earthquake.

The school is on land Royal Caribbean leases from the Haitian government. The cruise line worked with gobal builder InnoVida and used the company’s Fiber Composite Panels to build the entire school complex in just four weeks, using 50 local Haitian workers. All construction materials were transported onboard their cruise ships. InnoVida’s structures can sustain hurricane winds, resist earthquakes due to their high deflection capacity, are waterproof and are a highly energy efficient system.

Beginning just days after the earthquake, Royal Caribbean transported more than 3,000 pallets of much needed supplies on Royal Caribbean International and Celebrity Cruises ships that called on Labadee.

I was on Royal Caribbean’s Freedom of the Seas as one of the first ships to call after the earthquake and remember vividly the comments from local vendors and artisans who told me almost universally

“We need people to come off the ships. People are afraid to come off the ships…that it is not right to be here when so much damage is done. We need the people to come see us, buy what we have to sell, give us a chance…”

To date, Royal Caribbean’s monetary contribution to the Haiti relief effort is at least $2.5 million, which includes money raised from the donated Labadee calls, the onboard guest donations, and matching funds. The company’s operations at Labadee impact over 500 local Haitians who are either employees or vendors at Labadee commuting from nearby villages. Royal Caribbean also employs over 200 Haitian crew members onboard ships.

Travel welcomes multi-generational groups with open, engaging arms

by Chris Owen on Mar 13, 2011

Mom, Dad and the kids like to travel. They like theme parks, resorts and cruises. They like to bring along the grandparents too. It’s nice for the kids to have quality time with the grandparents. It’s even better if the grandparents are buying. Multi-generational travel (3G) is hot and sellers of travel are going after it with every engaging tool they can find.

Many couples in the U.S. work more, make less and struggle with mortgages and bills. In a new, more realistic U.S. economic system that doesn’t allow them to live on maxed-out credit cards, something has got to give. Money they don’t have. Time they have but they give it up to answering emails at night. On the weekends they reach out or engage in other activities to help shore up their employment security in uncertain times.

Heather Scott from babyzone.com says “multigenerational travel experiences are becoming more and more common, especially now as many families struggle to take time out of both parents’ work schedules to spend not just with their children, but with grandparents and other family members.”

Grandma and Grandpa, on the other hand, have both time and money. They can go on vacation just about any time and have the money to pay for the whole group. (Remember, this is the greedy generation that caused this mess.) They also are more physically fit, able to do more and will probably live longer than the grandparents of yesteryear.

Multi-generational Travel is increasing and it’s a good match for grand parents that don’t see enough of the grandkids anyway and Mom and Dad who otherwise wouldn’t be going on vacation at all. Parents like that price tag and like having the Grandparents along for built-in babysitters too.

Theme parks, all-inclusive resorts and cruise lines are courting the 3G market like never before. Mommy-bloggers get front row seats to everything Disney and other theme-park operators have to offer. They know Mom’s opinion, as direct caretaker of the kids, weighs heavy on the vacation decision-making regardless of who is paying. They want Mom on their side and promote their brands to her on Facebook, Twitter and other social media outlets with gusto.

Cruise lines too are going after the 3G bunch with increased interest. The cruise industry evolving and settling in to more detailed individual branding. At first it was “Go on a cruise” as the industry worked to swing vacationers from land-based vacations. Not long ago it was “Go on OUR cruise” Right now it’s “Go on OUR cruise and bring your family” as lines are target families of all shapes and sizes, going after their business in some unique ways.

Starting out 2011 with an engaging bang, Carnival Cruise Lines became official confetti sponsor for New York’s Times Square New Years celebration. In that defining event, the line dropped a ton of confetti on the crowd at midnight and social engagement became a huge part of what they do.

Much of that confetti came from visitors to Times Square who stopped by the line’s “wishing wall”. There, they hand-wrote their hopes and dreams for 2011 on red, white and blue slips of paper included in the drop onto party-goers. It doesn’t get a whole lot more engaging than that.

Not that social efforts are something new to Carnival, John Heald’s Blog written by the lines highly-visible senior cruise director dates back to 2007, draws thousands of fans daily and provides the cruise line with a non-corporate voice to deliver their message.

They are not the only ones either. Princess Cruises thoughtfully entered the social arena with their Twitter #FollowMeAtSea trips where travel bloggers and writers were sponsored for an actual cruise to share with followers on Twitter and Facebook. I was on the last one, a 12-day cruise tour through Alaska last June that travelers still ask about today.

Princess has evolved their efforts now to include their 50 Essential Experiences: The Travel Bucket List blog. The weekly posts that will run for a year are written by their own destination experts about some place that Princess sails to. The deeply personal posts as well as background on their writers are resonating with readers who spread the unique content to like-minded friends via Twitter and Facebook.

Royal Caribbean International too is engaging potential 3D travelers in another unique way.

Called the “Ocean Views” film project, Hollywood’s James Brolin, Jenny McCarthy and a boat load of stars recently wrapped up shooting a series of original short films as Hollywood goes to sea on board Royal Caribbean’s Allure of the Seas.

McCarthy’s film is called “The Allure of Love” and tells the story of two friends and their plan to get two exes back together.

Brolin directs and stars in “Royal Reunion,” a short film about a multi-generational family voyage on Royal Caribbean’s Allure of the Seas.

The cruise line hopes the series attracts a variety of audiences, including those who may not have otherwise shown interest in taking a cruise vacation.

“In today’s ever-changing digital landscape, it’s important to recognize that consumers are getting their information from a variety of channels,” said Betsy O’Rourke, SVP Marketing, Royal Caribbean International.

The two films debut today on Allure of the Seas followed by a release to the general public via Royal Caribbean’s website and YouTube channel at 4:00 p.m. Eastern time. Later, the line will host Jenny McCarthy(@jennymccarthy) along with Justin Baldoni (@justinbaldoni), Amy Yasbeck (@amyyasbeck4real) and Scott Elrod (@scott_elrod) to discuss the films and their experiences onboard Allure of the Seas. Join the party by following #OceanViews on Twitter and follow host @RoyalCaribbean.

Flickr photo by JPott

Allure of the Seas to visit St Kitts

by Chris Owen on Mar 12, 2011

Often thought just too big to visit most ports of call, giant Allure of the Seas will visit the tiny island of St Kitts in December. The unique port will answer a call by fans and critics to add much needed diversity to the ship’s standard itinerary.

That’s good news for fans of Royal Caribbean’s Oasis-class ships. Die hard fans worried that a lack new ports would hurt popularity of the giant feature-rich ship after the new-ship hoopla wore off.

“Royal Caribbean International is delighted to bring the world-renowned Allure of the Seas to St. Kitts,” said Michael Ronan, vice president of Government Relations, Royal Caribbean Cruises Ltd. adding “while Allure of the Seas is the world’s largest and most revolutionary cruise ship, the ship’s ports of call are also very important to our guests. We look forward to bringing more of them to beautiful and vibrant St. Kitts.”
That’s even better news for St Kitts who will see a total of 45 port calls in the 2011-2012 season, up from 20 calls in the 2010-2011 season.

“I am proud of the fact that St. Kitts has been making great strides forward in the cruise industry,” said Minister Skerritt, who is also Minister of International Transport.

Allure of the Seas features 16 decks, 2,700 staterooms, seven themed “neighborhoods” and carries 5,400 guests at double occupancy that could potentially disembark at St. Kitts.

Prior to sailing Oasis of the Seas, older sister to Allure of the Seas and the senior largest cruise ship in the world, much was said about all the work it took to ready ports for arrival of the largest cruise ships in the world. They are simply too big for many ports.

Flickr photo by Jemingway

Hollywood goes to sea for short film series

by Chris Owen on Mar 9, 2011

Lights!

Camera!

Cruise Ship?

(Don’t think “infomercial” yet please)

Brolin and McCarthy both directed and star in the series along with Dean Cain, Charles Malik Whitfield, Scott Elrod and others sponsored by Royal Caribbean International, a first for any cruise line. The film series is available on Royal Caribbean’s website and YouTube channel.

(Not yet, and wipe that look of disgust off your face too.)

The cruise line hopes the series attracts a variety of audiences, including those who may not have otherwise shown interest in taking a cruise vacation.

“In today’s ever-changing digital landscape, it’s important to recognize that consumers are getting their information from a variety of channels,” stated Betsy O’Rourke, SVP Marketing, Royal Caribbean International. “Royal Caribbean has always been known for its innovation, and the creation of these short films allows us to share our story with a wider audience that may not have considered a cruise vacation.”

(Now. Go for it. Throw your pack and best hiking stick at the computer screen.)

McCarthy’s film is called “The Allure of Love” which tells the story of two friends and their plan to get two exes back together. But things go sideways when technology gets in the way and the couple engages in a game of online picture posting one-upsmanship. It’s an unexpected comedic journey about rekindling romance on the high seas.

Let’s take a look shall we?

Actually, this looks pretty good. Way better than what we saw on last Saturday’s

Video of the Day: Saturday Night Live mocks cruises. That was painful to watch.

Brolin directs and stars in “Royal Reunion,” a short film about a multi-generational family voyage on Royal Caribbean International’s Allure of the Seas. Ben and Elaine are celebrating their 40^th anniversary on a cruise with their son, daughter-in-law, and granddaughter. All that is missing is their fun-loving son who decides to hide out and surprise everyone with his unexpected presence. After a series of comedic near-misses with his parents and brother, he discovers that the biggest surprises of all are the things that he doesn’t know about his family.

Here are the actors in real life, really at sea. See? Hollywood went to sea.

“The Allure of Love” and “Royal Reunion” will debut on Sunday March 13 during an exclusive premiere event onboard Allure of the Seas in her home port of Port Everglades in Florida.

Trailers for the short films are available at www.RoyalCaribbean.com and the films will be available in their entirety at 4p.m. on Sun., March 13.

Immediately following the premiere, Jenny McCarthy (@jennymccarthy) will host a Twitter party from 5p.m. – 6p.m. with Justin Baldoni (@justinbaldoni), Amy Yasbeck (@amyyasbeck4real) and Scott Elrod (@scott_elrod) to discuss the films and their experiences onboard Allure of the Seas. Media and consumers alike can join the party by following #OceanViews on Twitter and follow host @RoyalCaribbean.

Forget shuffleboard , 3D theater next on today’s cruise ships

by Chris Owen on Mar 1, 2011

Royal Caribbean International, parent of giant sister cruise ships Oasis and Allure of the Seas announced it will add stereoscopic 3D digital cinema to on-board programming. Royal Caribbean also plans “Revitalizations” for other ships in 2011 including Oasis, Liberty Freedom, Radiance and Splendour of the Seas.

“While we look forward to a period of slower growth, we do not intend to stagnate,” said Royal Caribbean Chairman and CEO Richard Fain in January just before the line announced a new, secret class of ships to be built in the future. The Royal Revitalizations program looks to use that period of slower growth wisely, adding features made popular on new ships to some others in the fleet

Royal Caribbean’s existing deal with Dreamworks Animation and a new partnership with FUNA International makes it possible.

“We called upon FUNA and their team to come up with creative technical design solutions in a number of areas including physical placement, additional cooling and power and integration with the existing audio system, and the result is a 3D movie experience as good as or better than any land-based theater” said Christopher Vlassopulos, Entertainment Technology and Technical Direction for Royal Caribbean International.

First to get the 3D upgrade will be Allure of the Seas but soon, Oasis of the Seas, Freedom of the Seas and Liberty of the Seas will have the 3D capability.

“On testing the finished product, people at the highest level at Barco [projection supplier], DreamWorks and Dolby [sound system supplier] were ‘blown away’ with the result. We wanted to do a good job but to impress them out of the gate was a real bonus and obviously something the guest will really enjoy. It looks and sounds great.” Vlassopulos added.