As part of CNN’s “Parts Unknown” show, Anthony Bourdain went to New Mexico to check out Santa Fe’s Five & Dime General Store, which is very well known for its Frito Pie. It didn’t end well.
Holding the bag of Frito chips covered in chili and topped with cheese, Bourdain proceeded to refer to it as “warm crap in a bag.” Granted, he was just trying to give viewers an idea of what Frito Pie feels like when you hold it, and he did say himself that the dish was “delicious.”
Bourdain has gotten a bit of flack since the episode. For one, the episode claimed that the dish was made with Hormel chili, when in fact Five & Dime makes its own. Bourdain apologized. But it raises the question: Do people care what Anthony Bourdain has to say about food?
We have a strange relationship with food, and when we see an odd food combination in the national spotlight, we’re often compelled to try it. Just look at the cronut trend.
Is it more important for Bourdain to like the dish he tries, or just to get the dish onto national television? I would wager that there are just as many people who are tempted to try different dishes simply because Bourdain has put them in the spotlight, regardless if he actually likes them or not. Certainly, he should get his facts right, but at the end of the day, isn’t all publicity good publicity?
Be honest: you want to go and try it for yourself. So book a trip to Santa Fe to eat some Frito Pie. Or just make it yourself.