Traveler Q & A: Pavia Rosati

by Alex Robertson Textor on

Pavia Rosati is the founder of Fathom, a recently debuted travel website. Fathom is smart and beautifully designed. It’s full of exciting short briefs about various destinations across the globe.

Rosati, as you’ll see from her answers below, is an experienced editor and an avid traveler. Her enthusiasm for Fathom’s subject matter is palpable and infectious. We love Fathom and can’t wait to see how it’s going to develop.

Q: Good day, Pavia Rosati, and welcome. How would you describe your occupation?

A: I am the founder and CEO of Fathom, a new travel website. It’s my job to help connect you to places and experiences you didn’t know you were going to love.

Q: Tell us about Fathom.

A: Fathom cuts through the clutter of the online travel space with stories and destination guides that are as practical as they are inspiring. People typically go to a travel website for one of two reasons: They know they’re going to London, and they need to know where to stay and what to do. Or they think, “I have two weeks off…I like nature…Where should I go?” Fathom addresses both needs through two main sections: Guides and Postcards. Guides have quick information about the basics: hotels, sites, restaurants, and itineraries. Postcards are inspiring travel stories organized around the passion points of travel with a “I Travel for the …” theme: I Travel for the Food, I Travel for the Thrill, I Travel for the Kids. We aren’t motivated by what’s expensive or what’s trendy. We’re interested in what’s special and what’s awesome. Sometimes that’s a three-Michelin star lunch at Le Meurice; sometimes it’s a five-euro falafel at L’As du Fallafel.

Q: What are you trying to do with Fathom that hasn’t been done by other travel sites?

A: I wanted to create the one-stop travel website that I could never find. You know how the best travel guide is the email you get from a friend who lives there, detailing what you need to do and know? That’s the spirit that motivates us. I used to spend 80 hours researching dozens of sites to boil my findings down to an essential nugget of information. Fathom aims to deliver that nugget. I don’t want to wade through a list of 200 shops in Buenos Aires; I want 20 that are amazing. I want to know what locals know. I want pre-edited links to the best articles, websites, and online resources. Perhaps most importantly, Fathom recommendations are not driven by a mega travel agency’s vast and impersonal database; our recommendations are personal and special.

Q: How do you anticipate Fathom developing? For example, will the city guides grow in number?

A: Absolutely. It’s a big world, and we want to get everywhere. Postcards are updated continually, and we will launch several new guides every month. Reader feedback will be critical: We’ve had a lot of requests for Amsterdam since launching, so look for that soon. We want more Postcards from Fathom readers, a community we call the travel-proud. This fall, we’ll launch Boutique, with our favorite travel products; Traveler Profiles, based on the popular Fathom Questionnaires; and My Itineraries, so readers can save the places they want to go.

Q: How did your decade at Daily Candy prepare you for this endeavor?

A: First and foremost, it’s where I met my partner, Jeralyn Gerba, Fathom’s editorial director. We had one priority at DailyCandy: We had to delight our readers every day. To achieve this, we had to be trustworthy, we had to recommend quality places, and we had to deliver information readers wanted in a way they wanted it. And it helped if we had a great time doing it. These are excellent editorial priorities. By the way, before DailyCandy, I spent four years running the Entertainment Channel at AOL. That taught me a thing or two about building and serving a big audience.Q: Enough shop talk. When you’re not traveling, you split your time between New York and London. Care to share a secret hometown place or activity in either metropolis?

A: My life tends to revolve around what’s in front of me at the dinner table. In New York City, the bar at Tocqueville feels like a hidden escape, and breakfast at Balthazar feels like homeroom. At the end of the day, I always want to eat everything on the menu at L’Artusi. In London, I love Del Parc in Tufnell Park (of all places!), where two men cook and serve delicious Spanish/North African small plates from a closet-sized kitchen in the middle of the tiny dining room. And I love Moro, but who doesn’t?

Q: What are your favorite places to travel?

A: Sometimes I travel to feel familiar in a foreign setting. I could spend every weekend at Lo Scoglio on the Amalfi Coast and never tire of it. Similarly, I lived in Paris in college, and going back is like visiting an old friend. Other times, I travel for the difference and the discovery. Recent revelations include desolate and dramatic Salta, in northwest Argentina, and Sri Lanka, where I spent an incredible day on Taprobane Island. I loved Syria, and I hope it can recover from its political tumult and be the great country it should be.

Q: Where are you planning to travel next? And where are you dying to go?

A: Oh, the never-ending list. The wish list for the next few months includes Lake Austin Spa, Bighorn Revelstoke, Cartagena, and Portugal’s Douro Valley. I was married last year and am hoping for an eventual honeymoon in Chile. It’s my great embarrassment that I’ve never been to Southeast Asia — Indonesia, Vietnam, Laos, Cambodia. Zambia. Shanghai and Hong Kong. I’m obsessed with the Canadian Maritime Provinces. And in case my husband reads this, yes, honey, I’m dying to go to Tokyo, too.

Q: Where do you have no interest in ever visiting?

A: Cuba. I think I missed it. Though if an opportunity presented itself, of course I’d go. I’m curious about everything.

Q: Give us a travel tip or secret. Or five.

A: 1. Never eat airplane food. 2. You won’t use 50 percent of the stuff you’re packing, so leave it at home. 3. Find a local market to get a real flavor for a place. 4. It’s easier to go away than you think it is. And it’s always worth it. 5. I watch the sunrise on the last morning of every trip I take. I’m not suggesting that you do this; I am suggesting that you invent a travel ritual that you can share with yourself everywhere you go.

Q: What’s next for Pavia Rosati?

A: More sunrises in new places, and sharing them on Fathom.

Did you enjoy this Q&A? Check out previous Gadling Q&As with travelers like Jodi Ettenberg, Zora O’Neill, and Philippe Sibelly.

[Image: Jimmy Gilroy]

Photo of the Day – Shanghai Architecture

by Jeremy Kressmann on

If you’ve picked up a newspaper or been online in the last five years, you’re probably well-aware the media has crowned China the country of the 21st Century. It’s hard to visualize this abstract notion. What does it mean? Today’s photo, by Flickr user toffiloff, looks like what I picture when I think of “21st Century China”. Taken at Shanghai’s World Financial Center, the photo’s shiny mirrored surfaces, sleek angles and muted colors all suggest newness, modernity and progress. Is it a sign of things to come? Or simply a mirror of our what we expect China to be?

Taken any great travel photos during your recent journeys? Why not add them to our Gadling group on Flickr? We might just pick one of yours as our Photo of the Day.

Pop-up restaurants: dining for a new decade

by Laurel Miller on

First, it was underground supper clubs. Now, everything’s coming up pop-ups. As with food trucks, this form of guerrilla cheffing borne of economic need has become a global phenomenon. Equal parts dinner party and dinner theater, a pop-up refers to a dining establishment that is open anywhere from one to several nights, usually in an existing restaurant or other commercial food establishment.

The impermanent nature of pop-ups means no real overhead or utilities, and little food cost and labor. They’re not enough to sustain chefs financially, but are instead a great way for them to make a name for themselves and draw some income in between (or during) gigs. Pop-ups also give chefs a chance to stretch themselves, stylistically or ethnically, although some prefer to let local ingredients shine. Most pop-ups give props to sustainability by sourcing product from local farms, which is part of what gives these fly-by-night operations such a wonderful sense of place.

I first heard about pop-ups while couch-surfing in San Francisco two years ago (my own pop-up form of survival after relocating back to the West Coast from Colorado). Chef Anthony Myint, the brainchild behind SF’s Mission Street Food pop-up, which started in 2008, was serving much-lauded, locally-sourced dinners Thursday nights, each time with the help of a guest chef. The food was unpredictable with regard to cuisine or style. The location? Lung Shan, a nondescript Chinese restaurant in the city’s vibrant Mission District (FYI, my favorite place for great, usually cheap, eats). I remember thinking at the time, “More, please.”Fast-forward 24 months, and while the pop-up is no more, the venture was so successful, Myint is now co-owner of San Francisco’s popular Commonwealth, as well as newly minted (har) chef at the forthcoming Mission Bowling Club. And Joshua Skenes of Saison, one of Food & Wine magazine’s newly crowned Best New Chefs, started the restaurant as a pop-up.

San Francisco has long been an incubator for innovative ideas involving food, so it’s no surprise pop-ups are, ah, popular there (click here for a recent round-up). Meanwhile, fellow 2011 Best New Chef Jason Franey, of Seattle’s Canlis, has also been getting in on the pop-up. In February, he cooked a one-night gig at “Hearth & Home,” held at one of the city’s Macrina Bakery locations (another tip: if you’re in town, visit Macrina in its own right. Four words: chocolate-orange pound cake).

The pop-up trend–which now applies to boutiques, galleries, clubs, coffee houses, and bars–has gone national. Los Angeles, San Diego, New Orleans, Chicago, New York, Boston, Portland (Oregon), Miami: all popular for restaurant pop-ups. Oakland has seen phenomenal response to its Pop-up General Store, which features a twice-monthly gathering of food vendors held at a catering kitchen. Founded by former Chez Panisse Chef Christopher Lee and his former sous chef Saimin Nosrat (of Berkeley’s defunct Eccolo), the venue features all the deliciousness you would expect when a group of mostly former Chez Panisse cooks and food artisans get together and prepare things to eat.

Pop-ups are even crossing the pond. The New York Times reports that, starting today, Singapore is sending some of its top chefs and a pop-up kitchen on a yearlong trip around the world, with nine stops planned in Moscow, Paris, London, Tokyo, Shanghai, Hong Kong, Delhi, Sydney, and Dubai. Dubbed Singapore Takeout, the goal is to showcase the city’s eclectic, multi-ethnic cuisine. The kitchen is a converted 20-by-eight-foot shipping container. Also hitting the road is chef Thomas Keller of The French Laundry, Ad Hoc, Bouchon, and Per Se. He’ll be featured in a ten-day pop-up at Harrods, London later this summer.

Tip: Due to the nature of pop-ups, the best way to find them is to Google the words, “pop-up restaurant, ____ (city).” You can also go to Pop up Restaurants for news. Get popping!

Video of the Day – Shanghai via iPhone

by Stephen Greenwood on

Photographer Chase Jarvis has gained a notable amount of internet fame for coining the phrase “the best camera is the one that’s with you”. For anyone that travels extensively, this couldn’t be more true.

If you love shooting video, then there’s a good chance that you’ve already bought a professional DSLR or HDV camcorder. But what if you don’t want to lug your expensive investment to a new country? Then follow art director/designer Andrew Kimmell’s lead and reach for your phone.

With the help of some Photojojo lenses, Kimmell documented his trip to Shanghai entirely on an iPhone 4. I’ll venture a guess that some color correction with Magic Bullet Colorista II (in Final Cut Pro) also assisted in polishing it up. But I think it proves that with a little post-production love, anyone can shoot beautiful HD footage on the go.

So what are you waiting for? Grab your phone, capture your best travel moments and share it with us in the comment section below. It could be our next Photo / Video of the Day.

Around the world in 2000 pictures

by Justin Delaney on

This quick trip around the world by filmmaker and photographer Alex Profit is a stunning display of photo-tourism. The video embarks on a journey through Paris, Barcelona, Berlin, St. Petersburg, Shanghai, Tokyo, New York and London. It will cure your nagging fits of wanderlust for the duration of its five minute run-time. Beyond that though, you may experience an uncontrollable urge to visit Barcelona or one of the other many locales documented.

The video was made by compiling 2000 photographs from eight separate locations. It took Alex twenty-four days to travel to all of the locations and get the shots. That is covering a lot of ground, fast. If you could choose to travel to any of these locations, which one would you choose?

%Poll-61999%