Colorado ski resorts prepare for ski season, introduce social networking to slopes

by Kraig Becker on

Skiers and snowboarders who have been eagerly waiting for the Colorado ski season to begin, had their patience rewarded last week when Keystone Resort opened to the public for the first time this year. They’ll soon be joined by Breckenridge, which fires up the lifts tomorrow, followed by Vail and Heavenly, who kick off the season on the 19th, with Beaver Creek finally joining in on the fun on the 24th of the month.

It may still be early November, but the snow has already been flying on the mountains, with several of the resorts receiving in excess of 7″-8″ of snow in the past few days alone. That means that skiers can already expect a good base of powder when the gates open over the next few weeks, and considering these resorts average 300+ inches of snow per year, you can bet that the season ahead will be a good one.

Fantastic lodges and beautiful powder aren’t the only thing these resorts have up their sleeves this year however. They’ve also managed to bring their lift tickets into the 21st century by incorporating an RFID chip right in the passes themselves. That technology opens up a host of new opportunities for visitors in what can only be described as an Epic Mix.

Epic Mix is a unique blend of outdoor fun, social networking, and technology that comes together in an online environment or on a mobile app for the iPhone and Android devices. As you spend the day going up and down the mountain, making great run after great run, the RFID chip is busy keeping track of how far you’ve skied, how many vertical feet you’ve dropped, and so on. It then allows you to share that information online at the Epic Mix website, as well as on Facebook and Twitter. You can even earn special Epic Mix achievements for completing certain goals or attending specific events. Those achievements can be shared with friends and family in the form of badges that can be prominently displayed on your Epic Mix or Facebook page. Examples of some of these achievements are the Snow Turkey, which is awarded for visiting a resort on Thanksgiving Day or the Three’s Company badge for skiing more than 3000 vertical feet in a single season.

As of this writing, the Epic Mix mobile apps are not available yet, but the website promises that they’ll arrive “by Christmas.” Android and iPhone users will find plenty to love in these applications, as they’ll not only allow you to access your Epic Mix account while on the go, they’ll also show you exactly where your friends are on the mountain at any given time, and allow you to message one another to set up when and where to meet. The apps will also give you real time weather and snow reports, traffic updates, and information on the conditions of your favorite run.

For more information on what Epic Mix can do, check out the video below and be prepared to have an even more social experience on the slopes in Colorado this season.

[Photo credit: Breckenridge Lodge]

Winter Park offers free lift tickets for early ski season

by Kraig Becker on

The calendar may say that winter is still two months off, but the snow is already falling at Winter Park Resort, located an hours drive northwest of Denver, Colorado. Last week, the resort received more than 10 inches of snow on the mountain, and they are already gearing up for a great ski season ahead.

A few days back Winter Park announced their “Ski and Ride FREE” promotion, which gives visitors the opportunity to earn free lift tickets for the early ski season. The deal includes one free lift ticket for each nights stay booked at the lodge between November 17 and December 25 of this year, with a minimum of two nights required. This means that skiers and snowboarders who visit Winter Park during that period can not only take advantage of their already affordable room rates, they’ll also get to hit the slopes on the cheap as well.

Winter Park Resort offers access to three mountain peaks – Mary Jane, Vasquez Ridge, and Winter Park, under a single lift ticket, and with 134 total runs, a Superpipe, and 25 different lifts, the snow park has something to offer everyone. While the slopes are geared more for the intermediate and advanced skiers, beginners will find plenty of great trails as well. The more adventurous and experienced skiers will want to try the guided backcountry skiing option, which offers pristine snow that is only accessible by Snowcat. So, whether you’re just learning to shred or you’re an old ski bum, you’ll find plenty love in Winter Park.

The 2010 ski season at Winter Park Resort opens November 17th and season passes can be purchased now by clicking here.

Jackson Hole Mountain Resort slashes cost of ski pass

by Kraig Becker on

While most of us continue to suffer through the hottest summer on record, it is difficult to envision ourselves shredding down a mountain on a fresh base of white powder. Fortunately, the Jackson Hole Mountain Resort is already looking to the winter ahead, and they’ve received plenty of attention in recent days for actually cutting the prices of their annual ski passes by an unprecedented 25% over last year.

In 2009, a full season pass cost skiers $1970, making it one of the most expensive in the entire country. But during the month of August, JHMR is selling the same pass for the 2010-2011 season for just $1255, a relative bargain in the world of major ski resorts. The price does come with a caveat however, as this early bird discount is good only until August 31st, after that the cost jumps up to $1570, which is still a substantial savings over last year.

Why the reduction in price? Simple economics it seems. The resort took a look at the most common buyers of their annual passes and found that they were most likely to be local skiers who hit the slopes on a very regular basis. Those locals may be a bit strapped for cash considering the current economic climate, so JHMR management wanted to give back to the community and offer up the discounted price. Fortunately, it isn’t just available for the locals.

Located just outside of Jackson, Wyoming, and not far from the Grand Teton Mountains, Jackson Hole Mountain Resort boasts 116 different ski runs, the majority of which are dedicated to the intermediate and expert level skier. With over 2500 acres of inbounds skiable area and a another 3000 acres of backcountry, the resort is amongst the most popular in the western United States.

So far, none of their big name competitors to the south have followed suit with a price reduction this season.

Buy a Canadian ski resort for $1 (Yes, there is a catch!)

by Kraig Becker on

Earlier this week Line Beauchamp, Quebec’s Minister of Sustainable Development, Environment, and Parks announced a plan to sell the Mount Orford ski and golf resort, including all buildings, chairlifts and operating equipment, for just $1. But of course, like all deals that seem too good to be true, prospective buyers need to read the fine print before writing their checks.

The resort has been managed and operated by the Quebec Government for some time, and has continually run in the red. In fact, the resort has averaged a loss of $2 million a year, in part because the government was unable to use taxpayer money to promote Mount Orford. As a result, the bare minimum of funds were pumped into the operations, just to keep it up and running.

So what’s the catch on this $1 deal of the century? Who ever ends up buying the resort has to agree to keep it running for at least five years, and lay down a $4 million deposit to cover that claim. Bids are being taken through May 28th, at which time if there are no buyers, the resort will be shut down and all on-site facilities will be dismantled.

Anyone want to pool our cash together to purchase the resort? I can cover that first dollar!

Salt Lake City uses Facebook contest to get you psyched

by Tom Johansmeyer on

The #1 Fan Sweepstakes for the Salt Lake City CVB’s Facebook fan page kicked off on January 15, 2010 and runs until February 12, 2010. The goal is to get the number of fans pumped up to 5,000, while giving potential visitors information about everything Utah: from skiing to genealogy to Mormonism to convention business. Already, the number of fans has almost doubled — from 1,200 to 2,200 — indicating that the new Facebook push is working.

This is a trend that’s becoming increasingly common: travel companies and destinations are turning to Facebook to promote themselves and attract tourists. Recently, JetBlue and the Mexican Council for the Promotion of Tourism kicked off Facebook programs to attract interest and (hopefully) generate the sort of interest that will help them overcome the severe travel industry slump that we’ve been coping with for more than a year now. For Salt Lake City, which has been executing an aggressive media campaign, the move into social media isn’t at all surprising.

According to Inside Facebook, the #1 Fan Sweepstakes isn’t the first push that the Salt Lake City CVB has made on Facebook. Rather, it reflects the lessons learned from previous efforts. Says Shawn Stinson, Director of Communications for the CVB, “We started with a number of different Facebook fan pages: ski, visit, genealogy, meetings, and that didn’t work. It was too littered. So we went to simply Visit Salt Lake.” The straightforward approach is anchored in this new initiative. According to Stinson, “This contest in particular is being used to drive an increase in our fan base because we are looking to distribute more and more information via Facebook.”

The grand prize is a ski trip for two that is packed with extras beyond airfare and lodging: ski passes and a FLIP video camera are included, and the winner is expected to shoot video for a blog about the trip. Other prizes include a set of Dynastar skis and bindings, a two-day Ski Salt Lake pass valid at any of the four resorts in Salt Lake and 20 Ski Salt Lake belt buckles and t-shirts.

Are you a fan of Gadling on Facebook yet?