SkyMall Monday: SkyMall Mobile

For years, we’ve all enjoyed flipping through the SkyMall catalog on domestic flights. If you’re like us, you’ve always been frustrated that you had to wait until you landed to order your products. Sure, you could call in your order using the in-flight phone, but those calls are expensive and using the seatback phone pretty much lets everyone on the plane know that you’re a USDA certified douchebag. Now, however, more and more flights are equipped with wireless internet access. And that means that you can chat online, check emails and, yes, make your SkyMall dreams come true at 35,000 feet. Always on the forefront of innovation, SkyMall has made things even easier by introducing mobile apps for smartphones. Whether you’re a mile high, walking down the street or fingering a perp down at the precinct, you can browse the catalog, select your dream product and place your order all from your mobile device. It’s as if the best part of flying has packed its bag and moved into your pocket (which would explain that giant bulge you’re walking around with, champ).

Here at SkyMall Monday Headquarters, we still believe that the SkyMall catalog is best enjoyed in paper form on an airplane. But absent that, we welcome all technological advances that make getting these life-changing products into our hands quicker and easier than before. Which is why, this week, we’re taking a break from reviewing products to, instead, review the new SkyMall iPhone application.First things first, the SkyMall iPhone app is free. That makes it a real bargain.

More importantly, the app puts the entire SkyMall catalog on your phone. It automatically updates so that you are always perusing the current array of SkyMall booty. You can browse by department, by gift suggestions (sorted by intended recipient and price tiers) or simply search for a product by name. Once you identify a product of interest, you can read the product description, add it to your cart or email it to a friend to get a second opinion. After that, you can purchase your product directly from within the app.

The app allows you to complete your order just as you would online. You can even store your shipping address and credit card information for easy ordering. Within seconds, you’ll have found and ordered the SkyMall product of your dreams.

But the SkyMall iPhone app is more than just a handheld catalog. The app gives you instant access to SkyMall contact information, SkyMall’s Twitter feed and even a game of Concentration featuring popular SkyMall products. Killing time on flights just got SkyMallier!

As lovers of the SkyMall catalog, we love anything that brings us closer to becoming one with the catalog. But even someone without our strong pro-SkyMall bias would have to agree that this app is actually one of the better uses of mobile technology to date. It gives you true, 100% access to the catalog, excellent search capabilities and an ease of use that may be unparalleled in the mobile commerce market. Plus, you can’t beat the price.

SkyMall’s mobile app is available for iPhone and Blackberry. For those of you without either of those phones, you can still order on the go by navigating to SkyMall’s mobile page or by taking advantage of their new text-to-order interface. You can find out more about SkyMall’s mobile options here.

Check out all of the previous SkyMall Monday posts HERE.