Tracing Twitter to 16th century Rome



The ugliest statue in Rome is not easy to find. Tucked away in an alley off of Piazza Navona, blending in to the unremarkable stone façades of the buildings behind him, Pasquino, a human-shaped stump of marble resting on a pedestal pasted with notes and cartoons, hides in plain sight from most tourists who saunter past on their way to this district’s many renowned restaurants, bars, and cafes. But what is hardly a landmark for travelers is for Italians a symbol of free speech.

I have been thinking about Pasquino a lot lately as I read stories about social media and pseudonyms, the so-called “nym wars.” Social media websites, such as Facebook and Google Plus, have faced criticism for banning users from using pseudonyms on their sites. On the other hand, Twitter has all but embraced anonymity and fake accounts on its service, allowing users to pose as fake politicians, CEOs, and other public figures as a form of satire or a way to air grievances without reprisal. In light of the recent irreverent online reactions to the Italian debt crisis and the resignation of long-time Italian Prime Minister Silvio Berlusconi, some Italian bloggers have referred to Internet critics as “Pasquino digitali,” a term that can be traced back to that ugly statue and its role as a tool of protest during the 16th century.Pasquino, the most famous of Rome’s “talking statues,” has been sounding off against the church, political leaders, and local affairs, for more than 500 years. Uncovered in 1501 in the Parione district, the 3rd-century B.C statue began to speak in the early 16th century shortly after a cardinal affixed some epigrams to its torso and pedestal on the occasion of St. Mark’s Day (April 25). Not long after, Roman citizens, especially those displeased with the corruption of the papacy, took a cue from the cardinal and began secretly to leave poems and verses on Pasquino decrying the actions – or inaction – of those in power. These verses, written in Latin or Roman dialect, came to be known as pasquinate, or pasquinades in English, after the ancient statue (whose own name is of unknown origin). One of the best known pasquinades ever left on Pasquino was directed at Pope Urban VIII Barberini, who is known for ordering the Pantheon stripped of its bronze tiles, which were subsequently melted down and used by the artist Bernini to create a grand baldaquin for St. Peter’s Basilica:

Quod non fecerunt barbari, fecerunt Barberini
(What the Barbarians didn’t do, the Barberini did.)

Pasquino’s success as a bulletin board for anonymous witticisms prompted more statues in Rome to begin talking. At least five other statues in Rome are known to have engaged in “conversations” with Pasquino. The most famous of these copycat statues was Marforio, who regularly posed questions to Pasquino about current events. When the statues’ conversations proved too satirical for the church, Pope Innocent X had Marforio moved to the Capitoline Museums, where he rests silently today.

Almost 500 years have passed since Romans first posted their handwritten protests on Pasquino. Even in the age of digital media, Pasquino’s base is still covered in anti-government poems, snarky asides about enemies, and complaints about community affairs. Many of these are now collected on the blog pasquinate.it and shared @pasquinateblog. But travelers who are also passionate about Twitter, Facebook, and Google Plus would do well to pay Pasquino a visit on their next visit to Rome to see social media in its earliest form.

Photo by zak mc/Flickr

Americans leave an average of 11 vacation days on the table each year

We’ve spent the past two weekends trying to plan a last-minute pre-holiday getaway and keep coming to the same conclusion … it’s just too busy at the office to take time off right now. Turns out, we’re not alone – a recent Harris Interactive study conducted on behalf of JetBlue Airways found that 57% of working Americans will have unused vacation time at the end of the year, and most of them will leave an average of 11 days on the table – or nearly 70% of their allotted time off.

The survey also showed that while more than 60% of those with vacation days believe they deserve to take their time off, 39% report having reservations about asking their boss for a vacation.

It’s difficult, as numerous studies show that employees who don’t use vacation time have lower levels of productivity and satisfaction with their job, as well as higher rates of health problems.

To assist, JetBlue launched a “Getaways Granter,” a new custom Facebook application that serenades bosses with a custom video request for vacation approval.

“We were surprised to learn that almost a third of American workers feel guilty, nervous or stressed when asking for a day off of work,” said Grant McCarthy, director of JetBlue Getaways. “Whether outdoor wrangling, island hopping, or romantic retreating, JetBlue Getaways wants to help people make the most out of their unused vacation days. We believe people deserve their vacations, so much so that we will go out and ask their boss for them.”

With the new Getaways Granter, JetBlue will take the edge off of requesting vacation days by allowing fans to plug in their desired number of days off before choosing from four destination themes to suit their getaway needs. They can even upload a photo of their supervisor to be featured in the video, crooning bosses everywhere into letting employees take their much-needed getaway.

Hmm. We’re pretty sure that our boss would prefer a politely-worded email. The program, while creative and an interesting way to use social media to get the world out about Jet Blue, seems like a gimmicky promotion that won’t go over well in the workplace. Still, we hope you remember to take advantage of your vacation time.

The Whistler Sabbatical Project – sign us up

We’re a sucker for these amazing free trip contests. Year-long diving contracts in Australia? We’ll get SCUBA certified. Photographing wedding locations across Ireland? We’ll find a husband. For this new incentive from Tourism Whistler, we’ll learn to ski on more than just the bunny slopes.

Dubbed the “Whistler Sabbatical Project,” this one-month, all expenses paid trip will include airfare, accommodations, lift passes, ski or snowboard equipment and “extraordinary experiences.”

Sign us up. How do you win? Each Tuesday for the next 15 weeks, the Whistler Sabbatical Project will showcase Whistler experiences online – and ask the question: Would you do it? How contestants respond will set the stage for building an itinerary of adventure.

Potential “experiences” include slicing the tops off magnums of champagne with a sabre (in a 20,000 bottle wine cellar), access to a world-class spa facility to on-mountain adventures, and of course, all the skiing or snowboarding you can handle.

“We’re encouraging people to go to the site every week, think about the question and answer whether or not they’d do that particular activity,” said Kirsten Homeniuk, Tourism Whistler’s senior manager of marketing services.
enter the contest,” she said.

Of course, the contest is also aimed at drawing visitors to Whistler through 45-second videos that highlight not only the planned Whistler Sabbatical but the many activities that make the area a desirable tourist destination.

A sample question? “Would you dance in your ski boots until midnight?” Response options include:
□ I’ll do it
□ Been there, done that
□ I’ll need a little more time with that (and likely some good tequila)

In addition to the Whistler Sabbatical Project, contestants can enter to win each of the highlighted experiences as a weekly prize via Facebook.

The Whistler Sabbatical Project and the weekly prize contests are open to residents in North America, the United Kingdom and Australia only.

Ajungo, the new social network platform just for travelers

Sick of searching through advice sites and hearing reviews from who only knows? Wish you could connect with other travelers about past or upcoming trips and events? Love social networking but wish you could interact with others in your travel niche? Then there is a brand new social media website just for travelers that brings together all of these platforms into one site.

Ajungo, created by Ben Barton and Steve Shea, is a brand new networking site that allows travelers to connect before, during, and after a trip. Here is how it works:

1) Create a profile and link all of your social networking sites. What this does is allows the site to funnel through your social networking platforms to pull information and funnel it around specific
destinations.

2) Find others who have been to your destination of choice and look through their posted trip or ask them for advice. Or, you can find others who will be in your destination of choice and plan to meet up or travel together.

3) Create your trip canvas, which consists of enabling the sites real-time travel guide feature so that the site can pull your photos and updates while you’re on your trip. This allows other travelers to learn from your experience as well as acts like a blog or trip journal by keeping your trip memories organized and sharing them with friends.

The goal of the site is to make travel more social as well as more comfortable for people going to new destinations. And, if there is any information that you do not want shared, the site will not post it without your permission.

Make connections with travelers, view their trips, find travel buddies, or just interact with others in the travel community. It is all possible on Ajungo.

Swiss village Obermutten has more Facebook fans than residents



A tiny Swiss mountain village is taking social media to a new level. Obermutten in Graubuenden has promised anyone who “likes” the town on Facebook that they will put his/her photo onto the Commune’s official notice board. By doing this, they say, anybody anywhere in the world can “become Swiss”. After only three days, the village already has fifteen times more fans than residents, and this number is growing by the day.

The identity pictures are printed out by a councillor and pinned up on the noticeboard and the fans thus become part of the village community. So far, the fan list has grown so fast that they’ve filled the town’s message board and resorted to using a barn side to post pictures. The eighty inhabitants – many still without an internet connection – like to get to know their fans in this way.

The Commune, located in the Graubuenden holiday region, seems excited by their newfound fame.

“Obermutten is developing a personal relationship with its guests. Here it’s not a question of the total volume, but of each individual one. Why shouldn’t this be the same for us in the internet?” said Martin Wyss, Mutten’s village president.

The village president communicates with his fans in short video YouTube messages like the one seen above.

Wow, this is really taking “social” to a new level.