Maldives Social Media Campaign Backfires

When the Maldives Tourism Board urged fans of the islands to help make their tourism slogan, “The Sunny Side of Life,” a global trend on Thursday, the campaign backfired. Instead of spreading positive words about the tropical paradise, tweets about police brutality and political illegitimacy spread like wildfire.

The social media campaign, which aimed to make the hashtag #SunnySideofLife a global trend, kicked off on the tourism board’s Twitter account, @myvisitmaldives, with this simple tweet: “Maldives has been awarded as the Most Romantic Destination in the World #SunnySideofLife.”

Readers, most of whom seem to be Maldivian citizens, shot back with some words of their own. Here is a sampling of some of the choice words they had:

  • #SunnySideofLife where a resort owner withhold staff salary, but spends millions to BUY a seat in parliament!!
  • Evening plans? I’m joining the protest after work.. can’t stand to watch fellow citizens being beaten by the police #SunnySideofLife
  • #Maldives not paradise for its people. Brutal coup regime suppressing our rights to freedom of expression & assembly. #SunnySideofLife
  • ThankU Coup Government of Maldives for #SunnySideofLife event. We’ll make sure to pass your acts of brutality to Twittersphere.
  • #SunnySideOfLife: Pristine white sandy beaches, crystal clear lagoons filled with blood of its citizens who are fighting for democracy
  • Visit the only place where ur tourism dollar will facilitate coup makers to persecute its people in the #sunnysideoflife

Other tweets included pictures of alleged victims of police brutality, participants in political protests and more. Most of the tweets were aimed at the current government, which was installed after President Mohamed Nasheed was ousted last February. Nasheed, one of the founders of the Maldivian Democratic Party who is well respected by the people of the Maldives, claims he was forced to resign at gunpoint and is calling on his successor, Mohamed Waheed, to resign immediately and hold elections.

When all is said and done, the tourism board did reach their goal of making #SunnySideofLife a global trend. Tweets featuring the hashtag are still filtering in, but few of them actually boast about the redeeming qualities of the islands. What’s more, the campaign just-so-happens to coincide with a United Nations hearing that centers on the status of human rights in the Maldives.

Readers, weigh in; do you think the tourism board should have thought out the timing of the campaign’s launch a little more? And does anyone who has been to the Maldives recently have something to share?

[Photo by muha…, Flickr]

8 Websites Offering Unique Local Tours Around The World

While it can be worthwhile booking a tour through a big-name company when traveling, it can get boring seeing a new city in the same old fashion. To do something off beat and interesting, these companies are offering unique tours and activities created and led by locals.

Gidsy

A marketplace for local and unusual experiences, Gidsy was started in 2011 in Berlin by two brothers, Edial and Floris Dekker. The idea was formed in an unusual way, when the hungry brothers were looking for someone to take them mushroom picking so they could make mushroom risotto. Thus, Gidsy was born. The business puts an emphasis on the host, trying to show off their personality and unique skill or knowledge.

“The experiences are better because they’re expressions of an individual’s personality and passion,” explained Edial to VentureBeat. “Instead of attending a yoga class at a gym, for example, you’ll find an expert on Gidsy offering candle-lit yoga classes on a rooftop.”

It’s free for hosts to make a profile and offer their service, and a great way for them to meet new people and make a profit. Some unique tour options include making sock monkeys for charity in New York ($18.88), learning to eat fire in Los Angeles ($25, pictured above), getting a relaxing singing bowl massage in Amsterdam ($19) and partaking in a twilight Berlin underground walking tour ($24.58).HipHost

Founded by Mario Ricciardelli in June 2011, HipHost was started with a “vision of empowering anyone to share their passion and expertise by creating awesome local tours.” The company focuses on allowing travelers to go local in a new city, and also on helping them to save money. You can check how trustworthy a guide is through interviews, personal recommendations and reviews. Additionally, they have a great money back guarantee – if you’re not satisfied, you’ll be issued a refund immediately. Some of their unusual offerings include exploring the haunted spots of Phoenix ($22), a sunrise meditation and beach walk in Miami Beach ($9), a medical marijuana dispensary and music tour of Los Angeles ($76) and a tour that takes you to film locations from the movie “Twilight” in Portland, Oregon ($73).




CanaryHop

Described as a “marketplace for activities, tours, lessons and experiences,” CanaryHop is a helpful tool for connecting travelers with local hosts in a city. The idea for the site, which was cofounded by Andy Samberg in June 2011, came when the founders were traveling through the South of France with their families. After searching the web for hours, they still couldn’t find anything to do. They knew there had to be a better way to make the most of vacations.

“Our solution is to give travellers around the world a diverse set of local activities that they can book for their kids, for themselves and can be accessible by locals, tourists, travel agencies and more in booking travel around the world,” CanaryHop told Tnooz.

CanaryHop is designed around the idea of a canary, or host, and travelers “hopping” along with the tours around the world. You can search via activity, lesson, location, price or level of child-friendliness. And, if you find the same tour cheaper somewhere else, CanaryHop will refund you the difference. Some interesting tours to find on CanaryHop include a scavenger hunt in Denver ($40), a tour through Salem based on the pages of “A Walk Through Salem” and “A Walk Under Salem” ($10), a private sandcastle lesson in South Padre Island ($200) and gladiator classes in Rome ($338).

GuideHop

Started in 2011, GuideHop is a “peer-to-peer marketplace for tours and guided activities.” The company aims to connect people from around the world, and help travelers and those interested in making discoveries try new things. It integrates social media by allowing you to post your activities to Facebook and Twitter, and also focuses on giving guides fair rates, while at the same time showing those signing up for tours exactly how much the guide receives from the price.

“Your hotel room should not be what you write home about. An uninspired bus tour of all the obligatory sites shouldn’t be the only way you experience a city,” the founders told Tnooz in an interview. “It’s no fun burying your nose in a guide book but you don’t want to waste your precious spare time on some lackluster tourist trap.”

Users can search by location, activity or top guides. Some of their unique experiences include taking a brewery tour while riding a 15-person brewcycle ($30, pictured above), playing unicycle football in Austin ($15) and a Beatles walking tour of New York ($34).

Triptrotting

Triptrotting is a versatile site that not only allows travelers to connect one-on-one, but also through tours and activities hosted by locals. The idea began to take form in 2008, although the venture was formally founded in July of 2010. When traveling through Thailand, the founders felt like “clueless tourists,” being herded from one site to the next. While they took photos of numerous monuments, they couldn’t help but feel as though making a connection with locals was the key factor missing. They wondered what natives their age did, and from there, the idea for Triptrotting was born.

Triptrotting is passionate about global citizenship, stating on their “About Us” page, “Through face-to-face interaction, people will learn to understand each other beyond cultural differences and boundaries. With the help of the Triptrotting community, we hope to make the world a better place through cultural exchange and understanding.”

Some interesting tour and activity options offered include a nighttime photo tour of New York ($90), a Lincoln Park urban nature tour in Chicago ($55), a Segway experience of Santa Monica and Venice Beach ($128) and a tour of the hidden areas of Berlin ($38).




Vayable

Vayable, which the site defines as “the best way to find unique, insider travel experiences, worldwide,” has the unique mission to better the world through experiences. For example, a study by UNESCO showed that tourism is one of the greatest threats to global sites by which it sustains itself. Vayable tries to respond to this problem.

“… the survival of the industry translates into the survival of the communities that sustain it, particularly in developing countries,” Vayable says in their mission statement. “For many countries, tourism presents the greatest promise of prosperity and economic mobility. Vayable provides these communities with a new, safe and fun way to accomplish this.”

The idea for Vayable came when co-founder Jamie Wong went on a trip to Morocco. Guidebook in hand, she wandered into a carpet shop and began telling the owner how much she wanted to visit the Sahara Desert. Moments later, they were driving for 15 hours through the Atlas Mountains to the desert, where Wong met the shopkeeper’s cousin, Ali, who was head of the caravan tribe. Wong got to travel for five nights on camel, sleeping under the stars and eating bread baked in the sun. When the trip was over, she realized the small amount of money she had spent – well, what she saw as small, anyway – had given Ali and his cousin enough to live on for a month. Wong’s new understanding of the world lead her to want to make a difference. From here, the idea for Vayable was born.

Some interesting experiences they offer include touring Paris by scooter at night ($80), doing a fake hipster tour of London ($24), urban spelunking in New York ($90, shown in the video above) and an educational homelessness walking tour through San Francisco ($20).

SideTour

SideTour, whose tagline is “Challenge the ordinary,” was launched in the summer of 2011 by Vipin Goyal within the TechStars incubator in New York City. They set up travelers and curious locals with hosts who can show them unique skills and facets of the city. While many similar companies use a listing system, where users find an interesting activity and contact the host to arrange to meet, SideTour uses an event outline. Hosts plan an activity for a specific date and time, and then interested parties can purchase tickets. For now they’re focusing on New York only; however, they will be spreading to other cities in the near future.

“We update our site weekly with the most uncommon and unexpected activities, so you’re always in the know with whatever’s going on around you,” says SideTour. “Our NYC-based team curates each and every listing so you can book knowing that a great experience is guaranteed.”

You’ll need to create an account or sign in with Facebook to see events. Upcoming activities they’re offering include having lunch with a monk ($20), discussing national security with an ABC news reporter ($25), getting insider access to Hollywood’s secret weapons depot in SoHo ($60, pictured above) and spray painting your own graffiti tag with an NYC crew ($75).

Meetup

While often overlooked by travelers, Meetup is excellent way to find unique activities to enjoy with like-minded people. With more than 9,000 groups and about 340,000 monthly meetups in 45,000 cities, they boast being the world’s largest network of local groups. You can search for meetup groups that interest you, join, then attend interesting activities and events. The concept for Meetup began shortly after 9/11, when founder Scott Heiferman read the book “Bowling Alone.” He realized the less people interact with those they don’t know, the less they trust strangers. Because of this, they end up interacting less. Additionally, Heiferman used to go see a band he loved, Luna, often times alone. Although he would see the same people at every show, he usually felt awkward going up to them.

“…it’s not just find the people that have a similar interest because the other people that like that band were in the same place multiple times a year, but it’s more about giving them permission to talk to people, giving them license to talk to each other,” Heiferman explained in an interview with Betabeat.

What’s really great is the activities and events are usually free or extremely inexpensive to attend. You’ll have to join the groups to RSVP to events, although there is an option to contact the group moderators. Simply let them know you’re coming to town and interested in attending an upcoming event. While it’s hard to narrow down just a few offbeat groups to join on Meetup, some include:

  • Long Island Role Players– This is great if you’re interested in fantasy-meets-reality role playing games, like “All Flesh Must Be Eaten,” a survival horror game, “Four Color Blues,” a superhero adventure game and “Dungeons and Dragons,” a game of political rule.
  • Sydney Arthouse and Foreign Films– Join this group if you’ll be in Sydney, and are interested in arthouse and foreign films and going to events like film festivals, open-air movie screenings and coffee and drink gatherings with other cinema-lovers.
  • Dublin’s City Life Drawing– This group meets on Tuesdays at a studio in Dublin to draw still life and have constructive discussions. The members also go for drinks afterwards at a local pub.
  • Free Fun in Las Vegas– If you’re looking to save money but have fun in Vegas, this group hosts activities that are $5 or less. They post events like free movies and swimming, $5 improv comedy shows, free farmers markets and free poetry slams.

Is Twitter The New Travel Agent?

Have you used a travel agent in the last year to plan or book a vacation? How about a social media website like Twitter? According to the Bureau of Labor Statistics, “…the ability of travelers to research vacations and book their own trips using the internet is expected to continue to suppress demand for travel agents.”

More and more, travelers are turning to Twitter to make their travel plans. What’s great about Twitter is you can interact with people, regardless of whether you follow them or they follow you. Additionally, you can search for information based on a topic with a simple hashtag. For example, if you’re going on an around-the-world trip, you can search the hashtag #rtw. You can also post your own questions and hashtag the tweet, to make it easier for knowledgeable travelers to find your questions.Why Twitter?

Currently, there are over 140 million active Twitter users, with 400 million Tweets being sent per day. And in terms of getting diverse resources and advice, the social media platform supports over 28 different languages, with 70 percent of user accounts being outside the United States.

One main reason many people turn to Twitter for travel planning is because there is a wealth of information, and an endless supply of resources. While traditional travel agents set clients up with tours and packages offered by only their partners, Twitter aggregates millions of people giving advice, tips, deals, contest offers and packages. Moreover, you’ll be able to get lesser-known destination tips from people who’ve actually taken a similar vacation.

Businesses On Twitter

Businesses are also catching on to Twitter, as they see the potential to get their brand and deals out there. For example, Jetsetter tweets from @Jetsetterdotcom to build a following and converse one-on-one with members and potential members. They answer questions about tours and hotels on their site, and because they have over 30,000 followers, it’s easy for them to get helpful travel information out to interested parties.

“We use Twitter to share advice and expertise, but also to inspire, similar to the role agents play,” explains Jon Goldman, the website’s Social Media Manager. “Twitter enables us to talk one-on-one with our members. But, unlike agents, we can scale the conversation and inspire and assist thousands of people in one day. Our handle, @jetsetterdotcom isn’t limited to appointments or office hours. It’s a balance of high touch personal service, but at scale.”

Warren Chang, Vice President and General Manager of Fly.com, agrees that Twitter is an excellent way for the company to get their brand recognized, while also helping travelers find deals.

“The real benefit of Twitter is that it is lightning fast,” says Chang. “It takes less than 5 minutes from seeing a fare you want to take advantage of, to actually booking it. In many cases, the best deals disappear within hours or even minutes. For example, we tweeted three incredible Europe deals, which reached our Twitter followers about an hour before we published them via Travelzoo. These fares were sold out within only a few hours, so our followers had the leg up.”

It’s also a great way to offer feedback to travel companies for quick, sometimes real time responses. For example, when my luggage was recently lost on a United Airlines flight, I couldn’t get in touch with a real person via the phone number they provided. Hoping to speak with a non-robot, I sent a tweet to @UnitedAirlines asking them how to find out about my lost baggage, and was sent a response within the hour from a company representative.

How To Use Twitter For Travel

Another way Twitter seems to be trumping traditional travel agents is the vast amount of different resources available on one website. When you go to a travel agent, there are a set number of trip possibilities and prices, because your agent is only working with select companies. With Twitter, however, there are a lot more possibilities to find unique information, deals and tips in one place, no matter where you’re going.

Flights

For flight bookings and deals, you can search using @Delta, @AmericanAir or any other airline account name, with the search term “sale.” To stay on top of special offers, you can follow the airlines you travel with the most, who often post their sales to Twitter. Moreover, airlines like @VirginAmerica reward their Twitter followers by tweeting out deals, contests and sales – sometimes even before they let anyone else know. This means Twitter users will always be first to grab a seat.

  • @SouthwestAir: “Travel should always be #wrinklefree Enter to win a getaway & new travel wardrobe from SWA & @DockersKhakis social:southwest.com/Qoy” (tweet)
  • @JetBlueCheeps: “Getaways Cheeps! $215pp/dbl occ limited avail 2nt pkgs to Las Vegas w/air from BOS or JFK. Terms apply. cot/ag/KDuvlb” (tweet)
  • @airfarewatchdog: “#Philadelphia to #SanDiego $241 RT incl. all taxes. bit.ly/NROpxz on #Delta. #Travel thru Dec. 25 #PHL #SAN” (tweet)

Hotels

To help people find trip accommodations, Twitter users can follow their favorite hotel brands, for example @Fairmonthotels or @Marriottintl, to find special promotions. Or, if they’re unsure of where to stay, searching via hashtag is effective. For example, searching #vegas #hotel together in the search box brings back a plethora of hotel promotions and deals. Some good Twitter handle and tweet examples include:

  • @Travelzoo: “Stay 2 wknd nts @HolidayInn, @CrownePlaza & other @IHG_Deals hotels, get a $75 prepaid MasterCard. ow.ly/bUV50 #travel #deals” (tweet)
  • @HyattConcierge: “@ThreeMiz For August 25-28, 2012 we can offer you a breakfast package for USD 627.00 plus 14.4% Tax total for all 3 nights” (tweet)
  • @hotelsdotcom: “Tweet a picture of your “perfect place” to @hotelsdotcom, along with #Bedventure, to be entered to #win 10 Welcome Rewards credits! #contest” (tweet)

Trip Itinerary

Once you’ve secured air and hotel, vacationers can do a search to find tweets in the area. For example, plugging in search terms like “#party #nightlife Vegas” will show you tons of tweets from real people, brands, hotels, celebrities and others that give you an idea of where people seem to be having fun. This is also a great way to find links to articles on the topic from sources that are most relevant to you. Some good Twitter handle and tweet examples include:

  • @TheVegasFoodie: “**TONIGHT!** @ChefMichaelMina’s @STRIPSTEAKLV Hosts @The_Macallan dinner, @MandalayBay | #vegas #food #events — pic.twitter.com/g7HhRonA” (tweet)
  • @NY_Now: “Latest buzz for shows: sch.mp/aoxPt- RT @BigShotBand We start playing tonight at 8:30pm sharp at Brooklyn Fireproof East” (tweet)
  • @hummingbird604: “Love musicals? You should enter my giveaway for Altar Boyz (@TheArtsClub) bit.ly/KOhzyO” (tweet)

Local Food

Using Twitter to follow local food bloggers and celebrities can help travelers get information they wouldn’t get from a travel agent, or probably even a guidebook. Once you figure out your destination, you can search for bloggers who tweet about food and that particular destination. Some good Twitter handle and tweet examples include:

  • @ericisaac: “This is Dom. He makes the best pizza ever. Have you ever tried the best pizza ever? fb.me/13QuxHnTK” (tweet)
  • @katieparla: “Banana, Pakistani mango and watermelon #gelato at Otaleg #rome #roma #food instagr.am/p/Mbr53Kn-d5/” (tweet)
  • @NEWWORLDREVIEW1: “Octopus & fish brochettes @hoteldco #mancora #peru pic.twitter.com/Xert8Khy” (tweet)

Savings

Travelers can also take advantage of discounts in the city they are going to visit, by following that area’s @Groupon, @LivingSocial or other discount company handles. You can find deals on everything from sushi to seaweed spa wraps.

Travel Tips

For those looking to get tips about a destination or just learn about the area’s safety, Twitter can provide this, as well. Twitter is best for real-time information. Travel alerts that may not be updated on websites are certainly being tweeted out from accounts like @151TravelTips or the State Department’s @TravelGov for up to the minute alerts on your mobile device. Some top travel bloggers and writers to follow include @earthXplorer, @Vagabondish, @nytimestravel, @PeterSGreenberg, @adventuregirl and @GotSaga.

Do you think Twitter is the new travel agent?

[images via stevendamron, Jessie on a Journey, mroach, Kuster & Wildhaber Photography, Son of Groucho, Jessie on a Journey, rob_rob2001, 401K 2012]

Facebook Announces The World’s Most Social Landmarks

For those looking to meet others and make connections when traveling, Facebook has named the 25 most social landmarks in the world. To collect data, the social network looked at user check-ins across 25 cities around the world, to determine which sites were the most communal. They found that parks, shopping centers and gardens attracted the most people, although in Norway the popular hangout seems to be T.G.I. Friday’s.

The top 25 attractions in the world, in alphabetical order by country, were found to be:

1. Buenos Aires, Argentina: Unicenter (shopping center)
2. Melbourne, Australia: Crown Casino
3. São Paulo, Brazil: Parque de Ibirapuera (park)
4. Toronto, Canada: Rogers Centre (sports stadium)
5. Copenhagen, Denmark: Copenhagen Tivoli Gardens (cultural center)
6. Paris, France: Avenue de Champs-Èlysèe (iconic neighborhood)
7. Berlin, Germany: Kurfürstendamm (iconic neighborhood)
8. New Delhi, India: Gurudwara Bangla Sahib (house of worship)
9. Dublin, Ireland: The O2 Dublin (concert arena)
10. Rome, Italy: Colosseum (historic landmark)11. Tokyo, Japan: Tokyo Dome (baseball stadium)
12. Mexico City, Mexico: Centro Historico de la Ciudad de Mexico (historical area)
13. Aukland, New Zealand: Eden Park (park)
14. Oslo, Norway: T.G.I. Friday’s Aker Brygge (restaurant)
15. Moscow, Russia: Propoganda Nightclub (nightclub)
16. Singapore: Singapore Universal Studios (amusement park)
17. Johannesburg, South Africa: Montecasino (casino)
18. Seoul, South Korea: Lotte World (amusement park)
19. Barcelona, Spain: Camp Nou (soccer stadium)
20. Stockholm, Sweden: Gröna Lund (amusement park)
21. London, United Kingdom: The O2 (concert arena)
22. Chicago, United States: Wrigley Field (sports stadium)
23. San Francisco, United States: AT&T Park (park)
24. New York, United States: Times Square (entertainment district)
25. Los Angeles, United States: Staples Center (sports arena)

What’s your favorite place to meet people when traveling?

Collect And Share Travel Experiences With AFAR

Pinterest became the hottest social network this year, with millions using the site to collect and search for recipes, design ideas and inspirational quotes. Many travelers have used Pinterest for planning and sharing trips, tips and destinations (you can find Gadling here). Now Afar.com, the website and community behind AFAR magazine, has introduced a new feature to curate travel experiences, chronicle favorite destinations and discover new places in a way that’s Pinterest-like in ease of use and appealing interface but designed just for travelers.

“Wanderlists” are part of AFAR’s collaborative travel guide, comprised of a collection of travel “Highlights,” similar to an inspiration board. Users can create a Highlight incorporating a photo and description of a place or experience, adding contact information and location tags to make it easier for other travelers to find. A Highlight might be a moment in a field of Irish wildflowers, a favorite breakfast spot in Istanbul, or a Victorian town in New Zealand. Highlights are integrated with Google Maps for easy reference, and can be shared over Twitter, Facebook, or email (you can even pin to Pinterest too). If you feel more like gathering ideas than sharing your own, you can search for any destination or topic like food or surfing.

Currently, Highlights and Wanderlists are all user-generated, but will soon include magazine content as well. You can get inspired by collections from the AFAR team like American road trip pit stops, markets around the world, or favorite spots in Cairo.

Create your own Wanderlists and search for Highlights at Afar.com.