Check in (virtually) to check out later at Radisson Edwardian hotels

London hotel group Radisson Edwardian has just launched its new ‘Check In, Check Out Later’ promotion in honor of Social Media Day today. The feature, which will be available until July 31, gives digital-savvy guests the opportunity to extend their checkout by up to two hours by ‘checking in’ to one of Radisson Edwardian’s twelve London hotels or Manchester hotel location-based social media service Foursquare.

Once checked in, guests just need to show their smartphone at the front desk to enjoy all the benefits of a late checkout. For Foursquare, the late-check-in will be promoted using a ‘Foursquare special offer’ which customers can see when they check-in on Foursquare.

“We’re constantly looking for ways to enrich the hotel experience for our guests and this was a great opportunity to once again connect an online interaction with an offline benefit. Checking in on Facebook or Foursquare has been popular with our guests, so rewarding them with a couple of extra hours in bed seemed like a nice way to say thanks,” Amy Clarke, e-commerce manager for Radisson Edwardian, said.

As we noted yesterday, the increased attention of hotels to the consumer power of social media is encouraging – and it also benefits us, the traveler.

The hotel has also experimented with other social applications, including Quick Response (QR) codes to restaurant menus in 11 of its London hotels. The QR codes direct diners to an online video hosted on the hotel’s website to show the ‘dish of the month’ being prepared by one of the hotel’s executive chefs. The video gives tips and advice on how the dish is prepared and the ingredients used. Honestly, we’re not sure how exciting this is to the average user – we’d probably prefer to talk to our dining guests rather than watch a phone video. But still, the hotel’s level of commitment to social media and engaging guests is impressive. Let’s see if the rest of the service during a stay matches up.

Win free travel on Social Media Day

The second annual Social Media Day is tomorrow. A worldwide celebration of the revolution of media becoming social, meetings are scheduled around the world. It’s all about sharing, engaging and interacting and some hotels and resorts are offering deals, amenities, free nights, and even trip giveaways through different social media interactions.

Here’s how it works. Check each one of the properties listed below. Each has a different offer, done a different way. Some require simply visiting the properties Facebook page and liking them, others require a tweet or that you pay attention to their Twitter feed for special offers throughout the day. Setting up a special list on Twitter (I have one called “deals”) then adding a Tweetdeck column or simply paying attention to email alerts can give you a heads up for what to do or say. There are usually a few surprises mixed in these things so take a look at six reasons to stay wired on this day:

1) Sandpearl Resort /
Facebook users who “like” Sandpearl and post a photo of themselves on property (tagging Sandpearl Resort in their photo), receive 25% off an Ice Cream pedicure at the Spa. (must be booked on Social Media Day, but can be redeemed on a future date)

2) San Juan Marriott / / @sanjuanmarriott
Keep an eye on the San Juan Marriott’s Facebook page and Twitter feed for offers throughout the day. The resort will be posting and sharing special “Social Media Day Only” offers such as free upgrades, complimentary drinks and value-added amenities.

3) Aruba Marriott Resort & Stellaris Casino / @arubamarriott
Follow @ArubaMarriott on Twitter and on June 30, tweet the message: “Tweet me with a trip to @ArubaMarriott #SMDay” for an entry in to a drawing for a 3 night/4 day stay for two.

4) Marriott Costa Rica Collection /
Post a photo of something you find beautiful in Costa Rica (for example, a sunset, a tonka tree, a scarlet macaw, ziplining, etc.) Then get your friends to “like” your photo and the photo with the most likes at the end of the day (midnight, EST) will win a free night at choice of any of the four Costa Rica Resorts.

5) St. Kitts Marriott Resort /
On June 30, visit St. Kitts Marriott’s Facebook page where you can answer the question posted in their status: “Which one of your friends is the most glued to his/her social networks?” Submit your answer on the resort’s Facebook wall and tag your socially addicted friend to receive a voucher for a 40% discount off a spa treatment at the Emerald Mist Spa.

6) JW Marriott Cancun Resort and Spa
CasaMagna Marriott Cancun Resort /
Facebook users who tag themselves in a specified property photo (which will be announced on the resorts’ Facebook pages) on Social Media Day, will be entered to win a three night stay at the resort. Winners will be drawn at random.

Flickr photo by jmenard48