What’s the best way for an airline to honor those who have fought for America’s freedom? Free booze, of course!
This Memorial Day, Southwest Airlines will be offering all military servicemen and women with valid ID a complimentary alcoholic beverage. Don’t drink? That’s okay. Southwest will also be providing free Monster Energy Drinks to military personnel– perfect for helping you fall asleep on a long flight.
Members of the military will also be allowed to board the plane immediately after the Business Select class (woo-hoo! U-S-A! U-S-A!) and they’ll also be the first ones off the plane.
Nice goin’, Southwest. It’s literally the least you can do.
The one thing nobody says about the “nickel and dime” strategy is that it can work. For the airline industry, charging passengers for extra bags translated to more than $1 billion in lifeblood to a struggling business last year, according to the Department of Transportation. As much as you may hate to shell out that extra cash, last year, it went to businesses that desperately needed it.
Before the financial decay spread to every corner of the business community last year, airlines typically allowed two pieces of checked luggage per person and charged for anything else that followed. Then, United Airlines started demanding that passengers throw down $25 for a second bag, with US Airways following to the tune of $15.
It adds. Up. United brought in an extra $133 million. Delta picked up an extra $177 million. American Airlines wins with $278 million last year from baggage fees. Even Southwest Airlines pulled in an extra $25 million. Rick Seaney, CEO of Farecompare.com, believes that baggage fees could be worth up to $3.5 billion in 2009.
Passenger traffic is still falling. That’s not going to change for a while. But, the decline slowed in April, signaling that the prolonged sharp dips may be behind us. Some optimists even believe that the worst is over – though I maintain a healthy skepticism.
Note the metric being used: passenger traffic. There’s a lot of mileage between asses in seats and money in the bank. On a positive note, increased passenger traffic means that more people are spending money on travel. Of course, deep discounts are responsible in large part for the increasing traffic. The value of these passengers in dollar terms, therefore, is quite low.
United Airlines reported a traffic drop of 10.5 percent in April 2009 relative to the same month in 2008. Delta and American sustained smaller declines. Southwest, meanwhile, showed a 4.1 percent increase.
And, fares fell.
The average one-way domestic fare paid in the first quarter of 2008 was $213 – compared to $246 for full-year 2008.
For now, however, the airlines believe it’s better to sell seats at any price, especially if they have to put a plane in the air anyway.
Name:David Holmes (AKA The rapping flight attendant)
Hometown:Bay Area and Chicago…I claim them both.
Base:LAS
How long have you been rapping?Was in a group about 1000 years ago, hadn’t rapped after that until flight attendant training
The first time you rapped on a flight were your coworkers stunned? Yes, they thought I was the shy, quiet type.
Offers must be pouring in! Sign a deal yet?No, though there have been a few discussions
I bet! One thing I couldn’t help but notice was how supportive SWA has been towards you throughout all this. Of course SWA is known for it’s fun atmosphere, but were you surprised at all by how your company reacted? No, I felt very comfortable that this was a good reflection of the culture that SWA promotes.
You’re all the talk right now. Your mom must be thrilled! What does she have to say?Unfortunately, Mom passed away in 2006.
Oh no, I’m so sorry to hear that. You know she must be smiling down on you from heaven. How many years have you been a flight attendant? 8 months (August 2008)
That’s it! Wow, and look how much your life has changed in 8 short months – just last week you were on Leno! What did you do before you became a flight attendant?Was a ramp agent for 3 years, personal trainer before that.
Besides flying, what else do you do? Trying to start a non profit organization in honor of my late mother.
Tell me more about that. It’s called aid4mom (www.aid4mom.org). It’s purpose is to provide small amounts of financial aid to single mothers for things such as utilities, gas, groceries, and rent/mortgage assistance. My mother was the inspiration behind this. She worked as many as three jobs to make sure our needs were met, yet was always there for birthdays and school plays. I feel that everyone should feel like they had the world’s greatest Mom, and I would like to help someone else’s mother be amazing to her children the way mine was to me. I recently was granted 501(c)(3) status, which is huge, but have been at a standstill ever since. I cannot do this alone, and am a bit overwhelmed with decided the best way to proceed.
Wow, that’s an amazing thing to do. I’m really impressed. Have you contacted Oprah? If not, I will! So…any advice for flight attendants?A small amount of effort can really brighten someones day.
So true. How many hours have you flown this month? Scheduled for 153 trips.
I can’t even imagine flying 153 trips. That’s crazy. You must be exhausted! Last flight?Friday night flight from SFO to LAS. It was CRAZY! Friday night + full flight + Flight to Vegas + 2 hour delay (drinking time) = Crazy party flight.
Hotel away from home? I’m homeless right now, so all the hotels ARE home.
Homeless? WHAT? Details, please! I was renting a house that went into foreclosure. Moved out at end of March, but haven’t moved in anywhere. I have been flying a lot more, and getting hotel rooms when I’m off. All of my clothes are in my car, everything else was sold or given away. I have no idea what my next move is, not sure I want to commit to living in Vegas for another year.
That’s terrible. If there’s one thing about flight attendants I know, it’s that we’re survivors. Honestly, I think big things are about to happen to you, so maybe it’s a good thing you’re not too settled. That way you’ll be able to pick up and move quickly if need be. That said, I do hope things get better – soon! Best layover city? Pittsburgh and Seattle for activities, ABQ for the food.
Regular Route?No such thing.
Dream Trip? Any flight where a beautiful woman flirts with me.
Too funny! You’re so handsome I’m sure women flirt with you all the time. In fact, my mom keeps talking about how cute you are, and she’s not easy to impress. Nightmare Trip? A full, short flight. You are rushing from the time the doors close, and that’s the time where everyone has special requests!
What exactly is in your rollaboard? Extra uniforms, jeans, workout clothes, laptop, exercise bands in case the hotel gym sucks, and emergency tuna & oatmeal.
I’ve been meaning to learn how to use my exercise bands and you’ve just motivated me to do so. Not that there’s any time on those short layovers. Any packing tips/tricks?I can use some…do you have any?
Well…I always tell everyone to roll their clothes, even though I never do it myself because I don’t really carry that much. When I went to Italy for 10 days all I brought along with me was a tote bag and a rollaboard, so of course I rolled my clothes and I was surprised to see just how much I could get in my bag, so it does help. Also, pack light. Worst Airport?Kansas City – All the food is outside of security
I hate that. A flight attendant has to eat! Favorite Airport restaurant?Paradise Bakery in Denver/Phoenix. Best sandwiches EVER.
I’ll have to check that place out. Favorite in-flight announcement? The opening announcement. If I rap it, I love the looks on the passengers faces.
I’d love to see how they react, especially now that you’re so well known. Most annoying passenger question? “What’s that? (pointing out window)”. It’s funny to me because they think I carry a GPS on me or something.
Okay…so…I’m going to ask because I always ask…ever hook up with a pilot? No
Flight attendant?Once, but it wasn’t on a trip so I don’t really count it.
How about a passenger? Once the flight is over, they are no longer passengers, so…no.
Favorite vacation spot and why?I haven’t done too many vacations, but I vow to change that this year.
You better! Flight attendant pet peeve? Passengers who tap me to get my attention.
Now finish the following sentences:
I can’t fly without my…laptop.
On my last flight…I made the passengers feel better about the two hour delay by rapping.
Once a passenger….tried to kiss me in the galley. It was the only time I wished I wasn’t a flight attendant.
Once a pilot…bought me lunch, then accepted a high five as payment. Why doesn’t that work on the ground?
Once a flight attendant...took her shoes off in the shuttle van and put her feet in the seat right next to me. Ewww….
Why do passengers…think we don’t mean THEM when we say “turn your phones off”?
If I could be anywhere in the world, I’d …Go to Japan. I lived there for 6 months at the age of three, and barely remember anything!
Any advice for travelers?The bin sizes have not changed, so why do your bags keep getting fatter?
Next flight? I’m on reserve this month, so I won’t know until the day of.
As airlines are scrambling for any shred of extra revenue they can find, some policies are getting more attention than others. The so-called “fat passenger policies,” which govern the accommodation of passengers who require more than one seat, have attracted the ire of the NAAFA. Never heard of it? It’s a new one on me, too: the National Association to Advance Fat Acceptance. On the other hand, passengers who pay for one seat and use only one seat wonder why the hell larger passengers should consume two of the airlines’ fundamental units for sale (i.e., the use of a seat on a plane) for the price of one.
Here’s the perspective that’s been lacking: revenue per available seat mile (RASM). Check “Making Sense of the Airline Industry” for a deeper look at how this measure works. Then, come back here and think about what it means for the sale of seats on planes. Cash-strapped airlines are forced to give up revenue.
United Airlines seems to have found a way to balance both sides of this argument. If there is an extra seat available on a flight, a passenger who can’t fit into one seat will be given the extra at no charge. On full flights, larger passengers can wait for a later one that has space and can occupy two seats at no extra charge.
Southwest, Alaska Airlines and Continental have policies, as well. Though the specifics vary, the armrest is pretty much the decision maker. If you can’t put it down, you can’t occupy only one seat. Southwest and Alaska Airlines require the purchase of an extra seat but will refund that part of the fare if the flight is not full. Continental, on the other hand, won’t refund the difference. In fact, the airline requires the purchase of an additional seat on each segment flown at a “hefty day-of-travel rate [read the original article, “hefty” was not my word, though I applaud the writer for being gutsy].”
JetBlue has no formal policy and claims that its larger seat size is already a step in the right direction. Delta and Northwest say that they’ll do what they can to accommodate larger passengers, but a purchase may be necessary. Virgin America asks that the big folks buy two, with one refunded if there’s an empty on the flight.
You can get my thoughts after the jump.At the end of the day, there is only one point that matters. Airlines are businesses run in the interests of their shareholders. Since most of these businesses are struggling, they need to do what they can to maximize revenue. If that means charging for two seats for passengers who can’t fit in one, so be it. If an airline feels that that’s a public relations nightmare and would rather accept the degradation RASM … it’s up to them.
It’s a numbers game – and not the numbers on the scale.
I’ve always been a believer in “pay to play.” You want a seat? Cough up. You want two? Cough up twice as much. “Buffet-style” air travel – in which you pay once and take as much as you want – simply doesn’t work.
And, I respect airlines for addressing the rights of all passengers. Everyone has a “sitting next to a fat guy” story. Yes, some are really just infantile bitching because planes are generally cramped. But, some are legitimate. A larger passenger who wants to save a few extra dollars and can’t put the armrest down is having his ticket subsidized by mine. That has an effective financial impact on me, and it’s unacceptable.
It’s not an issue of weight. However you look at it, the concern is financial. Take the word “fat” out of the equation, and it’s much easier to solve.