If you were to give me a pop quiz right now on Desi pop culture I’d flunk horribly. I’d like to think my crooning Asha Bhosle’s version of Ina, Mina, Dika would score me some points in the Desi community, but the song is centuries old and the world is need of a fresh new sound from young Desi boy heart-throbs. According to my favorite and really the only Desi culture blog I read, Sepia Mutiny, the planet could use a few more boy bands. Desi boy bands. My initial thoughts were quite opposite and not so much the Desi part, but the boy band part. However, I decided to read further and listen.
JoSH is a Montreal based Desi duo. The one they say resembles Lenny Kravitz (Q) is kind of cute to me and the other (Rup) rocks the turban while delivering the vocals that make the hearts of women melt. Okay, not so much melt, but you know the ladies are feeling it and shaking their tail-feathers, swinging their hair all wild and what have you and so it seems that the world needs more of this Desi boy band business, right? If you’re not familiar with JoSH (long O like Joe, not Joshua) you’ll want to see the videos they’ve included in the blog. The first one sold me, but the second one almost lost me. I’m a sucker for world music though so I’d probably pick it up or download a few tracks.
Seriously, if you’re into tuning your global ear to new things give JoSH a try. They’ll be opening for Nelly Furtado in Bombay on New Year’s Eve if you happen to be around India end of year.