The cheeky ad designers at Spirit Airlines are at it again – after their “Muff Diving”, “DD” and “MILF” promotions, their newest stunt invites you to check out the “oil on our beaches”.
In this case though, the oil does not show the BP spill, but scantily clad women covering themselves in “Best Protection SPF 50″ sun tan lotion.
The promotion is actually not bad – and offers $50 off a variety of flights ($25 off each way), but as usual you’ll want to pay close attention to the fine print and other details of the promotion.
And of course, this promotion wouldn’t be a Spirit Airlines promotion if it didn’t create some major controversy – their PR department has had to issue a statement explaining that they are not mocking the oil spill, but pointing out that there are still plenty of beaches that are not impacted. Whether or not that was their actual intent, the promotion seems to be working, because it got our attention!