Celebrate National Day of the American Cowboy

Yes, Virginia, there are cowboys. And thanks to the efforts of American Cowboy magazine, the tough, hardworking, salt-of-the-earth men and women who make your juicy T-bone possible are getting their own day of recognition. I’m not talking about your wannabe, Keith Urban-listening, jacked-up pick-up driving, tight jeans-wearing, soft-handed yahoos. I’m referring to the real deal: people who work the land for a living, and actually know how to ride a horse, throw a lariat, and mend a fence.

The National Day of the American Cowboy, held this year on July 23rd, was founded by the magazine in 2004 to “preserve, protect, and promote our Western heritage.”

Full disclosure: I’m a contributor to American Cowboy, but not just because I grew up on a ranch and immersed in the Western lifestyle. It’s because I spent my formative years around ranchers, wranglers, packers, and rodeo folk that I have the respect I do for these people, and have dedicated myself to helping preserve their way of life. I may not agree with industrial livestock production and certain ecological aspects (which don’t pertain to all ranchers, anyway) but I can separate that from the need to feed millions–if not billions–of people, and the respect cowboys and ranchers have for the land, their animals, and their heritage.

Few people are more invested in preserving open space than cowboys. Their livelihood depends upon it. And without a deep investment in the welfare of their livestock they can’t make ends meet. So this year, think about thanking our cowboys by joining a local event (click here for listings). Or put on Sons of the Pioneers, fire up the barbecue, and offer a toast with a bottle of Coors or shot of Jack.

[Photo credit: Flickr user mharrsch]

Malibu Rum contest launches search for traveling radio correspondent

Tune in, Radio Maliboom Boom.

Malibu, the coconutty rum that’s like summer in a bottle, is looking for one outgoing, creative, beach-bum-lifestyle-loving man or woman for their nationwide radio correspondent search.
The chosen one will travel across the country attending concerts, reporting from the road, interviewing celebrities, and “celebrating the season of the sun.”

The Correspondent position was developed to find the emcee for the Station Invasion Concert Tour–a 10-city musical series–which will “bring the spirit of the Caribbean from coast to coast.
As the Radio Maliboom Boom Correspondent, you’ll introduce the tour and musical acts, do video and blog posts, Facebook updates, and tweets. You’ll also represent Malibu by conducting and participating in video, radio, and media interviews across the nation.

Applications are being accepted online through May 15, 2011. You must be 25 and over, fill out an application, and submit a video “reel” that creatively showcases why you should be chosen, incorporating three key messages about Malibu (the rum, not the city). Three finalists will attend training in Malibu’s homeland of Barbados from June 20-23. The summer stipend for the Correspondent will be $15,000-and all the dancing (and, presumably, rum, sunscreen, and hair of the dog) you can handle. Cheers to summer!