How Long Can Thailand be “Amazing”?

Thailand has always been at the top of Southeast Asia’s tourism game. The P.R. for the country as a tourist destination is head and shoulders above the rest. You’ve probably seen the pictures: silhouettes of sky-high temples, smiling local residents, quaint floating markets, comely service industry workers flashing their most photogenic wai. But is the image that Thailand has spent so long building for itself becoming cliché?

According to the Tourism Authority of Thailand (TAT), the whole Amazing Thailand campaign is just getting started. Industry insiders at TTGAsia report that TAT is going to ride its campaign into the ground:

“TAT is considered to be repeating the same old story. It is Amazing Thailand again. It is Seven Amazing Wonders product again. It is even Visit Thailand Year (tagline) again.”

Will that type of campaign continue to fly? What if some of the negative press that the Land of Smiles has been getting lately continues: rumors of another coup, ongoing complaints about Suvarnabhumi Airport (like having to walk half-a-mile to reach the W.C.), and security threats from southern militants?

Add to that the fact that regional player Vietnam is upping the ante by constructing a new airport and new rail system for Ho Chi Minh City.

Most visitors to Thailand still buy the “amazing” thing. But, one wonders if TAT will have to come up with a new branding scheme sometime soon.


Talking travel with ‘Wanderlust and Lipstick’ author Beth Whitman

Beth Whitman is the Wonder Woman of the travel biz. She began her adventure by backpacking the Pacific Rim for a year. Since then, she’s driven the Alcan Highway to Alaska (twice), hiked through the Himalayas, and motorcycled solo from Seattle to Panama.

As author of the top-selling travel guide for women, Wanderlust and Lipstick, she is an expert on the art of travel, especially solo trips. Her follow-up book, Wanderlust and Lipstick: For Women Traveling to India, comes out next month.

When did you get the travel bug? Looking back, how do you feel about your early years of travel? Did you travel differently back then?

I first started traveling when I was in college. Although I really wanted to get out and about, I can’t say that I really got the bug until I took my second solo trip. I took a semester off from school more than 20 years ago. I lived in New Jersey at the time and drove around the country for three months.

In between visiting friends, I stayed in youth hostels and that’s where I really got the bug. I was meeting people from all over the world. I never looked back after that trip. I think it’s pretty natural that when you start out traveling, you simply wander. I was no different early on. I was just absorbing it all. Now, I like to have more of a purpose when I travel. Writing is one level but I also like to pursue my hobbies when I’m on the road. I’m a huge world music fan so I absolutely must go to the nearest music store to purchase local music or musical instruments to bring home.
You’ve been on a lot of different adventures–motorcycling across North America, trekking in Nepal and Bhutan, backpacking for a year in the Pacific–which one has been your all-time favorite and why?

Every trip has special meaning to me. I rode my motorcycle solo from Seattle to Panama (7,000 miles) and that was an adventure that I look back on and say, “Wow, did I really do that?” My second trip to India less than two years ago was transformative. I was welcomed into people’s homes and witnessed so many amazing acts of kindness and spirituality that it made me come home and really re-examine my own life (not in an Eat, Pray, Love kind of way). I’ve been to Vietnam seven times, so you can definitely count that amongst my favorites but really, I’m such a Wanderluster that every trip is special.

What’s your favorite country? City?

Currently Bhutan because I’ve just returned from there. Favorite city? How ’bout village. I love Bucerias, a little village near Puerto Vallarta. I fear it’s probably undergone a lot of growth since I was there five years ago. It’s authentic enough that you can walk to the local shop and purchase hot fresh tortillas but not quite on the tourist path, yet.

What are your top travel resources online?

I’m a firm believer in paperback guide books. I spend all day on my computer working, therefore, I relish being able to crack open a book at night and begin researching. Having said that, I do indeed research online. I generally begin by searching for specific information, i.e. “Paris markets”. I love the fact that I can find information and personal experiences from people who write quality blogs, such as those on Gadling and GoNomad, as well as articles on sites such as Transitions Abroad. Reading strong opinions from some of these bloggers and then being able to link to well-researched articles is great.

What are five tips for solo travelers who might fear being lonely on the road?

The last thing that solo travel is, is lonely. There are so many opportunities to meet others, if you so choose. Here are my top tips for not being lonely:

  • Stay “close to the ground” as they say. Don’t insulate yourself in a mid-to high-price hotel. By couchsurfing or staying with a Servas host, staying in a hostel or even bed-and-breakfast, you’re exposing yourself to the locals as well as other travelers.
  • Read up on the city or village where you’re staying and frequent cafes where the backpackers hang out. Even if you’re not a backpacker per se, these cafes usually have community tables where people sit together. It’s so easy to meet others this way.
  • Join an organized day tour. You’ll automatically be tossed together with a group of people who probably aren’t from the area and have diverse backgrounds and travel experience. You’re sure to have a lot of stories and information to share.
  • Take your hobby on the road. Love to knit? Bring your gear and knit on long bus rides. Like wearing silver jewelry (like me!)? Seek out silver shops and silver artisans. Combining your passion and interests with your travels gives you the chance to meet others with similar interests and gives some purpose to your days on the road.
  • Finally, take a leap. Even if you consider yourself to be shy, introduce yourself to others. You may never see them again anyway, so what’s the harm? Most likely, however, they will be just as happy that you introduced yourself and will be eager to hear your travel stories.

What about advice for keeping safe (specifically concerning women travelers here)?

When it comes to traveling safely, I could talk about lots of little things a woman can do to ensure a trouble-free trip. However, there are a couple of important key things that I recommend for women:

  • Act confident. I always recommend that if a woman has the least bit of trepidation about traveling, then build up your confidence by taking a self defense course. Learn how to stand up straight, look like you know what you’re doing and avoid becoming a victim simply because you look like an easy target.
  • Always listen to your gut. Even if you think you may be giving up the opportunity of a lifetime, don’t ignore the signs of a potentially bad situation. A good example is being invited to dinner at someone’s home (which can happen often depending on what country you’re traveling in). If you get a bad feeling about it, politely bow out.

You’ve written a book about women traveling in India. What sets India apart? Are there special concerns?

While India is a relatively safe place to travel in that there are rarely violent acts committed against tourists, opportunistic thieves and sexual deviants abound.

As a woman, you’ll notice that men will be eager to chat with you and touch you. If you’re stuck in a crowded metro train, you’d better surround yourself with other women to avoid being groped. You’ll be asked to star in other peoples’ photos and you’ll be followed around markets and tourist sights, simply because you stand out as a foreigner (this is even more so for blonds and fairer-skinned women). Generally, these are more annoyances than they are big concerns.

Having said that, of course we women have to be more aware of potentially disastrous events. We’re used to making eye contact with people when we speak with them. This can be taken as a sign by an Indian man that you are interested in him. Even making light conversation with a tout, shopkeeper or hotel manager can give the wrong impression. Recently, there have been reports of a number of foreign women being raped by hotel employees. And while I certainly don’t blame the victim, it’s extremely important to realize how your friendliness, so common in the West, can be misconstrued by Indian men.

What’s been your worst nightmare traveling solo? How’d you get over it?

I rode my BMW motorcycle solo from Seattle to Panama over nine weeks. While riding through the back roads of New Mexico, shortly before crossing over into Mexico, I had a flat tire. It could have been trip-ending if I had dropped the bike along some desolate twisty route. Luckily, everything was fine. I was able to make my way to a small village (still riding on the flat) and received help from a local boat mechanic, of all people.

He ordered a new tube for the tire, loaned me his car for the night so that I could get back to the youth hostel in Taos and repaired the tire the next day, a Sunday. And, he only charged me $100 for all his work! Even though it was a pretty scary situation at the time, it reinforced my belief that good people are always around to help out a wayward traveler.

Are there places you would warn women solo travelers to stay away from? Iran? Sudan?

I think that we all need to take into account current political situations when researching where to go. I’ve heard amazing things about Iran and Saudi Arabia and these are countries that are probably not high on the list for most solo women travelers. I think under the right circumstances, they could be amazing. I have a friend (in her 80’s) who began traveling to Afghanistan in recent years to help support orphanages there. Who would have thought that would even be possible?

How was your trip to Bhutan (I was just in Nepal). I assume you went as part of a tour?

Bhutan was simply amazing. I actually LED the tour with the help of a tour operator in-country. Because I was so focused on my group it was hard for me to fully appreciate the country. Looking back and reflecting on the experience, it was probably one of the best trips I’ve ever taken. Luckily I’m returning in April ’09 to lead another tour, this one for women only. While I will still be focused on the group, it will allow me to soak up more of the culture and landscape on this, my second trip.

And finally, what would you say to women who are considering their first solo trip overseas? Any words of encouragement?

Everyone goes through moments of fear and doubt before a journey. It’s really important to not listen to negative comments and concerns from family, friends and co-workers – because they will come. Align yourself with others who’ve traveled to the destination you’re considering and ask lots of questions. Don’t wait and don’t let all the negative news about travel keep you from booking that ticket.

Villages all over the world open their doors to tourists

The search for authenticity is central to postmodern traveling. Nobody, or almost nobody, wants to be the token tourist and be treated as a token tourist.

Many destinations around the globe are starting to figure that out. Instead of assuming that “rich Westerners” want to sleep at the Marriott and sample foreign culture only by sipping a “theme martini”, places like Thailand know that more and more travelers want to experience the authentic life average people of Thailand are living: feeding pigs, planting vegetables, harvesting fruits. Swapping places, if you will.

The Guardian has an interesting article about the “community tourism” phenomenon. The author spend time with the “mountain people” in Ja Bor in north west Thailand, a three-hour drive from Chang Mai “on a road of endless hairpin bends”.

Visitors apparently “stay in a local home mattresses on the floor with outside washing facilities or in a large dormitory-style building, and are fed lavish amounts of food from the villages ubiquitous rice fields, its fish farm, organic vegetable garden and from the nearby forest, nurtured by sparkling streams. Close to a waterfall is a delicate bamboo shrine to thank the spirits for carrying water to the rice fields. And then there is coffee production. Dried by the sun, roasted over an open fire and sifted on bamboo platters, this arabica coffee bears a Fairtrade label and gets sold to Starbucks.”

Aside from the Starbucks piece, it sounds blissful.

Photo of the Day (03.18.08)


In my travels, I’ve discovered something about small towns — they each have something that is uniquely theirs, something they’re know for, a claim to fame if you will. In the town of Vegreville, Alberta, for instance, it’s the giant easter egg in the center of town that commemorates the Ukranian heritage. In the town of Hoi An, Vietnam, it’s the abundance of tailor shops, each ready to make you a custom suit at a bargain rate. And in Borsang, Thailand, it’s the handmade umbrellas that are their claim to fame. In fact, the town even holds an annual umbrella festival each year in January. Gadling reader Lady Expat was there, and luckily for us, she took this excellent photo.

Got a photo to share? Enter it in our Gadling Flickr Pool.

Photo of the Day (03/17/08)

Thanks for reminding me that I need to book my dentist appointment today, LadyExpat! Oh, and by the way, cool picture.

LadyExpat took this photo at the Elephant Conservation Park in Northern Thailand. If you do click through and visit the site of the Conservation Park, I suggest you turn down the volume on your speakers. You might go deaf. Apparently, they want you to know that elephants make NOISE.

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