Cruise Line Brings Heat To New York City

by Chris Owen on

Norwegian Cruise Line is bringing new 4,000-passenger Norwegian Breakaway to New York City later this year to sail year-round to Florida, the Bahamas and Bermuda. Getting ready to be New York’s home town cruise line, Norwegian has engaged in partnerships with the New York City Rockettes, pop artist Peter Max and others. Norwegian Breakaway will even have Sabrett New York hot dog carts positioned around the ship in convenient places, much like on the streets of New York City.

Now, Norwegian is back on the streets of New York offering what they call “Warming Stations” around the city.

As part of their sponsorship with NYC & Company, the official marketing, tourism and partnership of the City of New York, Norwegian Cruise Line is setting up three warming station events in New York City through the end of January.

The warming stations feature a large backdrop of Norwegian Breakaway along with heat lamps, sand and palm trees to give passers-by a warm, tropical feeling. Commuters passing through can visit, have their pictures taken with the backdrop like they might while boarding a cruise ship and enjoy a hot beverage.Upcoming dates and locations are:

January 14 – Flatiron Plaza
January 22 – 14th St. & 9th Ave.
January 28 – Times Square

And what would be a cruise-oriented event without something free given away?

The Warming Stations will feature instant-wins every hour where visitors can win tickets to either see “Rock of Ages” or eat at Geoffrey Zakarian’s restaurant, The National.

Featuring an oceanfront boardwalk called the Waterfront, Norwegian Breakaway will have shops, restaurants and bars combined with entertainment and gaming. A hub of activity spanning three decks is called 678 Ocean Place, featuring seven dining venues, 12 bars and lounges coupled with shops and other entertainment options.

Can’t wait for Norwegian Breakaway to arrive in May? Norwegian Cruise Lines has a micro-site set up all about the new ship and its features. Check this video for more:




[Photo Credit- Norwegian Cruise Lines]

Authentic, New York City Experience, On A Cruise Ship

by Chris Owen on

Norwegian Cruise Line will launch new Norwegian Breakaway from New York City in May 2013. Busy getting New Yorkers into the idea of sailing away on their newest ship, Norwegian has everyone from the Rockettes to celebrity chef’s excited and involved in one way or another. Now Norwegian Cruise Line has good news for travelers who might not get into fancy restaurants or new-ship features.

Onboard Norwegian Breakaway will be authentic Sabrett New York hot dog carts positioned around the ship in convenient places, much like on the streets of New York City. To wash down those dogs? Brooklyn Lager Beer.

“As a New Yorker, I’ve been a fan of Sabrett’s. Since we are launching New York’s ship, it made complete sense to bring New York’s favorite hot dog to Norwegian Breakaway,” said Kevin Sheehan, CEO of Norwegian Cruise Line in a Travel Pulse report.

Norwegian currently has the ship’s Godmother Rockettes dancing a Christmas show at a discounted rate courtesy of the cruise line. Norwegian used native pop artist Peter Max to paint the New York skyline on the hull of the ship and tapped New York restaurateur Geoffrey Zakarian to create a luxury seafood dining experience with a dining room, a raw bar, and a more casual venue called Ocean Blue on the new ship.

Now, going a bit more casual, the all-beef Sabrett hot dogs will come with a choice of condiments including onion in tomato sauce, sauerkraut, mustard and relish. The carts will be positioned on the Breakaway’s extra-wide promenade, The Waterfront, and on the pool deck and forward deck.

“With Sabrett hot dogs and Brooklyn Lager beer, our guests will truly get a real taste of the city as a part of their whole New York experience while onboard,” added Sheehan.

Fascinated by the New York City hot dog scene yourself? Learn more via this video:




[Photo Credit- Flickr user WanderingtheWorld (www.LostManProject.com)]

Cruise Line Taps Rockettes For New York Ship

by Chris Owen on

Norwegian Cruise Line‘s new 4000-passenger Norwegian Breakaway, set to debut in April 2013, will be based year-round in New York City. Not long ago, Norwegian announced that the hull of the ship would feature a 40,000-square-foot, New York City-themed design with images of the Statue of Liberty and the New York skyline, painted by Peter Max. Now, Norwegian has announced the Godmothers of the new ship, The New York City Rockettes.

Two dancers from the Rockettes will also be on board for the first six sailings then one sailing a month after that, joining in for special events.

“This signature partnership will provide Norwegian Cruise Line with unprecedented access to the Rockettes, Radio City and the Christmas Spectacular,” said Melissa Ormand, president of Madison Square Garden Entertainment in Travel Weekly.

Featuring an oceanfront boardwalk called The Waterfront, Norwegian Breakaway will have shops, restaurants and bars combined with entertainment and gaming. A hub of activity spanning three decks is called 678 Ocean Place, featuring seven dining venues, 12 bars and lounges coupled with shops and other entertainment options.

Among the dining options will be the first all-seafood restaurant aboard an NCL ship, Ocean Blu, which will include a premium raw bar and sushi bar.

An 11-foot model of Norwegian Breakaway will be on display year-round in the lobby of Radio City Music Hall and patrons of the Rockettes 2012 Christmas show can enter a sweepstakes to win a cruise for four aboard Breakaway.


[Photo: Norwegian Cruise Lines]