Fans of the popular book and film “The Hobbit” now have another reason to travel. Air New Zealand will soon be launching themed flights in honor of J R.R. Tolkien’s novel and Peter Jackson’s two-part movie.
The two-year partnership makes perfect sense, as the natural landscape of New Zealand was the backdrop for the film.
According to CNNGo, “Passengers flying between New Zealand’s capital Wellington and the United Kingdom or the United States have a chance of being on the Hobbit-themed flights.”
While the official launch date is not confirmed, it has been decided that a Boeing 777-300 will focus on “The Hobbit: An Unexpected Journey,” while a Boeing 777-200 will set the backdrop for a flight centered on “The Hobbit: There and Back Again.” Changes will be made in safety briefings, flight attendant uniforms and airline social media contests to coordinate.
Says Sue Kroll, president of worldwide marketing for New Line and MGM’s parent company, Warner Bros, “The promotions planned by Air New Zealand in support of The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again are both eye-catching and innovative and we look forward to collaborating with them on the campaigns for both films.”
[Image via Air New Zealand]