In the privacy of a hotel room, you can pretty much do whatever you want. Order room service, spend the entire day in a robe, engage in a casual affair, watch porn. Well, not in Scandinavia.
Scandinavian hotel chain Nordic Choice owner Petter Stordalen has decided to get rid of all pay-TV porn channels and replace them with contemporary art instead. That is of course the complete opposite move of other Scandinavian moguls, who went as far as to propose sex themed hotels.
Why the move to ban porn? It’s for humanitarian reasons.
Stordalen is making a statement against human trafficking and sexual exploitation, which has victimized 1.2 million children around the world. “The porn industry contributes to trafficking, so I see it as a natural part of having a social responsibility to send out a clear signal that Nordic Hotels doesn’t support or condone this,” Stordalen told The Guardian. Nordic Choice has been collaborating with UNICEF to improve the lives of children since 2008.
So instead of porn on demand, there will be art on demand, which makes sense for Stordalen who is a big art collector. He’s also Norway‘s sixth richest man, so his move could make waves. He compares his own porn ban to a smoking ban. “It may sound shocking or unusual [to remove pay-TV porn], but everyone said that about the ban on smoking. We were the first hotel chain in the world to ban smoking and people thought we were crazy. Now it’s totally normal for public spaces to be smoke-free.”
The Nordic Choice’s flagship hotel in Oslo was first on the list for the porn-art switch out, but other hotels are soon to join.