Hilton January: buy now save all year

The end of the holiday season doesn’t mean all the discounts are gone. So, while the big box retailers begin to reset their prices to “normal,” Hilton is extending Christmas cheer through the end of January. The hotel chain is offering cuts of up to 33 percent on weekend rates in the Caribbean, Mexico, Central America and South America. The brands included are Hilton, Doubletree, Embassy Suites, Hilton Garden Inn, Hampton Inn and Homewood Suites (keep in mind that not all properties are participating, though).

As long as you book by the end of the month, you can secure the discounted pricing for any Friday, Saturday or Sunday stay throughout the rest of the year. So, instead of scrambling at the last minute for Valentine’s Day, birthday or anniversary presents, get it all out of the way now. This could really take the headache out of gift-giving this year.

[Photo by Sue E via Flickr]

Five predictions for the European travel market

The end of the year is the time for all kinds of predictions for the next one. Usually, I treat such conjecture as the bullshit that it is, but when PhoCusWright puts out a list of what’ll happen for the travel market, I tend to take it a little much more seriously.

The worldwide recession is still squeezing the European travel market, but the online sector is likely to be the star next year, as it was in 2009. Consumers are turning to the web more and more to book their travel in Europe, and this will have a profound effect on how travel products and services are sold.

1. Up a third: PhoCusWright forecasts that the online segment of the travel market will hit 34 percent of the entire industry in Europe in 2010. Customers will turn to the internet to find better bargains, accelerating the shift from offline to online. At the end of 2008, online accounted for only 28% of European travel sales.

2. Priceline’s the one to beat: Priceline has lagged the three largest online travel agencies – Expedia, Orbitz and Travelocity – for years, but Priceline has seized some serious market share through the travel recession, due in large part to its acquisition of European company Booking.com. Priceline could take the #2 spot next year and will be well-positioned for the future.3. Metasearch arrival: Finally, there will be a solution to the fragmented online travel market! PhoCusWright forecasts the growth of sites that search across sites, which makes sense given that financial concerns are driving travel buyers to the web instead of traditional venues. There’s demand already, and economic conditions will feed the trend.

4. Big in Germany: Germany’s been gaining ground in the European travel market. In 2008, the country was responsible for only 17 percent of the space. Look for it to hit 20 percent by 2011, PhoCusWright says.

5. Look south for sunshine: Online penetration has topped 40 percent in the United Kingdom, and France and Germany are making progress. The easy wins are in the past. So, the travel business is looking toward the emerging travel markets of Europe: in the south and east.

There’s plenty on the agenda for the European travel market next year. Even in what will continue to be a tight economic environment, there’s plenty of room for growth. No doubt, the most important factor will be the recession, which will shape travel company behavior by driving buyers to seek better deals. The perception that online is the place to save will accelerate the push to electrons.