I’m going to go out on a limb here, and say that Reno has historically not been one of my favorite places to visit. But I spend a fair amount of time passing through, because my brother and his family live nearby, in the ski town of Truckee. Flying into Reno is convenient for anyone wanting to visit Lake Tahoe.
For years, my brother, Mark, has been telling me that Reno is undergoing a renaissance of sorts, what with the implementation of Wingfield Park – the city’s kayaking park that runs through downtown – and the Truckee River Walk with its galleries, cafes, and brewery. But don’t worry: Reno is still The Biggest Little City in the World, rife with the requisite prostitutes, crack houses, tattoo parlors, pawn shops and all the unsavory characters one would expect to find.
Yet, I discovered a younger, gentler, hipper Reno over Thanksgiving when I was in Truckee. Reno is trying to dial down its hard-core gambling, all-you-can-eat, come-all-ye-societal-fringe-dwellers rep. The most noticeable change is the gentrification underway along the South Virginia Street Corridor, the major north-south business artery. The street is paralleled to the east by a mix of decrepit and charmingly restored Victorian and Craftsman homes. Housing, Mark says, is ridiculously affordable.
I did a book signing over the holiday off South Virginia at a bustling new cheese shop, Wedge. A lovely addition to the area, Wedge has an excellent selection of domestic and imported cheese, as well as house-made sandwiches, specialty foods and primo charcuterie. Want a good, affordable bottle of wine, some soppressata, and a hunk of award-winning, Alpine-style cow’s milk cheese from Wisconsin? Wedge has it.
When Mark and I arrived at the shop, he commented on how much the area was changing, citing the soon-to-be-open wine bar, Picasso and Wine, next door. The employees cheerfully agreed that there were lots of exciting developments underway, but that “there’s a crack house just two doors down.” They weren’t joking, either. We were parked in front of it.Close to Wedge is Midtown Eats, an adorable, farmhouse-modern cafe, and Crème, a sweet breakfast spot specializing in crepes. Get lunch at popular soup-and-sandwich spot Süp, imbibe (and eat) at Brasserie St. James brewery, Craft Beer & Wine, and mixology geek faves Reno Public House, and Chapel Tavern (over 100 whiskeys on shelf!). Making dinner in your rental ski cabin or condo? Visit the Tahoe area’s only Whole Foods.
If you’re in need of some sweet street-style, hit Lulu’s Chic Boutique or Junkee Clothing Exchange. If it’s your home that’s in need of an inexpensive upgrade, Recycled Furniture is the place. As for those tats and street drugs? You’re on your own.
Future plans for the South Virginia Corridor include greater emphasis on facilitating more pedestrian-friendly walkways, public spaces featuring art installations, fountains, and benches, and street-scaping. Gentrification may not always be welcome, but for Reno, it’s the start of a whole new Big Little City.