JetBlue, United jump on Twitter for cheap tix

JetBlue and United Airlines are pushing the first taste of cheap fares out on Twitter. They hope to use what USA Today calls the “uber-trendy form of messaging” to push seats on flights that may have vacant seats prior to wheels-up. After deals appear, they don’t always stick around long. JetBlue’s first “Cheep” (a variation on “tweet”) offered a $9 one-way fare from JFK to Nantucket. The model that’s emerging puts JetBlue’s fare tweets out on Monday mornings and offers around eight hours to act on them.

United Airlines has had its “twares” in action since May, and the element of surprise is a factor. The discounts can be released without warning, and there’s no discernable schedule. The deals can live for as little as two hours, forcing Twitter-using travelers to act fast.

Twitter + Fares = Twares

Twares may not be a word in the dictionary now, but it might be a common word in travel vocabulary soon.

Twares is a noun, and it means you can get special, time-sensitive fare offers from United Airlines if you follow the airlines on Twitter.

A tweet was sent from @UnitedAirlines at around 11:10 a.m. ET on Wednesday to promote a special $63 each-way “Tware” between Washington Reagan National and Chicago O’Hare. The first tware has expired, but United is holding a 10K Twitter follower challenge (it’s at just over 5,000 followers right now). When it reaches that number, another tware might pop up.

It’s time to stop stalling and join Twitter!

You can find Gadling on Twitter, as well as most of the Gadling Team: Mike Barish, Kraig Becker, Catherine Bodry, Alison Brick, Justin Glow, Aaron Hotfelder, Tom Johansmeyer, Jeremy Kressmann, Heather Poole, Jamie Rhein, Annie Scott, Karen Walrond, Kent Wien, and Brenda Yun.