Cruise line pays would-be passengers to watch TV

Cruise line paysNorwegian Cruise Line’s episode of the hit reality series Undercover Boss was first broadcast last January. But it’s summertime now and that brings reruns. The Undercover Boss episode featuring Norwegian’s CEO Kevin Sheehan replays July 17. In an interesting twist on summer TV viewing options, Norwegian Cruise Line pays an on-board cash bonus to anyone who books a cruise between July 16 and 18.

“While I may not have performed the tasks as well as our amazing crew during the experience, we’ve received a tremendous amount of support from guests and travel partners as a result of our Undercover Boss episode” said Sheehan.

The show, which first aired on January 2, 2011, was seen by more than 14 million people in the US and has also aired in Canada, Australia and Norway. Norwegian Cruise Line’s episode of Undercover Boss was also the most-recalled brand appearance in a prime-time broadcast show in January.Viewers will have the chance to relive everything from the awkward moment when Sheehan’s cover is blown by a waitress in a restaurant on Norwegian Epic to leading a crowd of 1,000 guests in a line dance. Watch as Sheehan attempts to work alongside a deck repairman (and fellow New Yorker) who was frankly critical of his performance. One of the best parts of the episode comes when Sheehan agrees with a crew member that what looked to be a great new feature on Norwegian Epic in the boardroom played out to be a dismal failure in real life. That segment alone is worth the watch.

As an exclusive offer for the rebroadcast of the episode, guests who book a Norwegian cruise vacation between July 16 and July 18, 2011 will get up to $200 to spend on board and a reduced deposit.

“I think the viewers were in awe of our amazing ships and phenomenal hard working crew and truly felt a connection with us” Sheehan added.

CBS’s pseudo-reality series, Undercover Boss, features a high-ranking executive posing as an entry-level worker in the company they manage. Camera crews, lights and associated production stuff is passed off as part of a “documentary” about what it’s like to be the new guy at work. Previous companies featured include Frontier Airlines, Johnny Rockets, Subway Restaurants and Direct-TV.

Undercover Boss can be seen July 17, 2011 at 9 p.m. ET (8 p.m. CT) on the CBS Television Network.

Flickr photo by Stephen & Katherine

Cruise prices on the rise along with popularity

Cruise prices on the riseMiami-based Norwegian Cruise Line announced this week plans to increase cruise fares by 10% starting April 1st. Not because middle-east unrest might spike oil prices. Not because of cost overruns or shrinking bottom lines. Travelers are buying again.

“We’ve seen exceptional demand spurred by our Wave Season promotion, particularly for the popular summer destinations,” said Norwegian Cruise Line CEO and former Undercover Boss Kevin Sheehan.

Just to make sure there are plenty of great offers to take advantage of before the rise in prices, the line will also extend their current “Upgrades for All” promotion though the end of March.That deal gets up to a four-category upgrade on select sailings and on-board discount coupon books worth up to $400 off on-board products and services

“We wanted to give consumers and travel agents the opportunity to take advantage of these offers before the price increase.” added Sheehan.

Norwegian Cruise Line has 11 Freestyle Cruising ships and plans to build two new 4,000-passenger vessels for delivery in spring 2013 and 2014. The line’s latest ship, Norwegian Epic, debuted last Summer.

Flickr photo by cmerow

Janet Jackson as entertainment on a cruise ship?

entertainment on cruiseKinda.

On new Norwegian Epic, the popular Legends in Concert tribute show has changed some of the acts.

New to the ship will be Janet Jackson, Neil Diamond and Aretha Franklin impersonators doing six 45-minute shows over during a seven-day cruise.

Las Vegas’ famed standard of live tribute shows has rounded up the largest collection of live tribute artists and celebrity look-alikes in the world for over 25 years. At Sea, the performers are rotated every four months on Norwegian Epic, the latest ship from Norwegian Cruise Lines.

Among other entertainment options on a Norwegian Epic cruise including a Cirque Dreams and Dinner dining experience and a performance by The Blue Man Group, Legends in Concert has proved to be a popular option.

“The Legends in Concert show in the Epic Theater and Legends Unplugged (stars say naughty things) in the Manhattan Room are a favorite of our guests,” said Kevin Sheehan, Norwegian Cruise Line’s CEO and recent star of TV reality show Undercover Boss who recently impersonated crew members on the ship.

Replacing Britney Spears, Rod Stewart and Michael Jackson, the new performers will also do the Legends Unplugged show on three other nights in the ship’s supper club.

Replacing Kevin Sheehan on Undercover Boss will be Ronald Croatti, President and CEO of UniFirst, one of the nation’s largest producers of work-wear and uniforms.

Flickr photo by chvad_sb

Cruise line boss leaves boardroom, sneaks around ships

cruise line boss sneaks around shipsNorwegian Cruise Lines President and CEO Kevin Sheehan has worn a lot of hats in his professional career. From helping found Spanish-language television network Telemundo to taking several companies public, he built a reputation for a tell-it-like-it-is persona. A philosophy of leading by example might just be tested this week though as the native New Yorker takes on an episode of CBS’ Undercover Boss.

Since taking over as boss of Norwegian Cruise Line in 2008, Sheehan has overseen big changes including the launch of new Norwegian Epic last Summer. But on January 2, 2011 he will be at sea with some different hats on. Hosting one of the line’s signature White Hot Parties, he’ll lead more than 1,000 guests in a line dance. Working alongside a deck repairman we’ll watch as Sheehan sneaks around ships trying to look like everybody else.

CBS’s pseudo-reality series, Undercover Boss, features a high-ranking executive posing as an entry-level worker in the company they manage. Camera crews, lights and associated production stuff is passed off as part of a “documentary” about what it’s like to be the new guy at work. Previous companies featured include Frontier Airlines, Johnny Rockets, Subway Restaurants and Direct-TV.

The show airs January 2, 2011 at 9:00PM Eastern.