LetMeGo to pit hotels against each other directly

by Tom Johansmeyer on

Normally, I’d think that a website inviting hotels to beg for bid on the insane and detailed requests of travelers would be a nonstarter. But, we’re in the middle of a brutal travel market recession. And, this decade has been awful for airlines and hoteliers alike. So, if the industry is going to learn any lessons from this turbulent decade known as [well, nobody really figured that out what to call it], the first should be that it needs to make a regular practice of going every extra inch to pull in a new guest.

So, the success of new business LetMeGo.com, which will create a marketplace in which travelers can indicate the specific amenities they want – from bunny slippers to cheese plates – will depend on whether the travel and hospitality industry has figured out that it will always be prey to a fickle economy. If the service providers in the hotel business realize this, they will understand that the extra effort is necessary, even when the travel market is on fire.
Using LetMeGo.com’s website, which is still in beta, companies peddling hotel rooms, vacation homes and other forms of lodging will be able to view the itineraries posted by prospective guests. They can bid for the affections and dollars of these travelers, with this data being used by the traveler to make a decision. The process is completely transparent to the participants – every bidder can see each other’s bids, and the user, of course, can sell all bids on his itinerary. But, it isn’t open to the public, as nobody needs to know what you’re looking to spend on your vacation. Since everyone can see each other’s offer, there’s incentive to cut further to attract your interest cash.

According to VentureBeat, “a good number” of lodging companies have signed up for the service and there’s already an affiliate program in place to drive traffic to the site. Could this be the future of the hospitality business? I can think of worse. If the site takes off, it will be easier for hotels to identify exactly what their guests want, deliver on it and use it as a way to differentiate themselves in an increasingly competitive market.

So, the future of winning online travel cash will involve head-to-head competition, with everything out in the open. If I were one of the competitors, I wouldn’t be thrilled about this, but there’s no better experience for travel buyers: it’s designed to help us win.

Where have all the timeshares gone?

by Tom Johansmeyer on

I know there are a handful of people out there who have taken the bait: just sit through a short, two-hour presentation, and we’ll pay for your trip to luxurious-fill-in-the-blank-destination. Well, more and more of you are saying “no” this year. Timeshare sales are expected to fall 30% this year, following the glory days of 2004 to 2008.

Until last year, everything looked great for the timeshare business. Sales did fall 8.5% in 2008, the first downward turn since the industry came into existence in 1975. But, maintenance fees stayed under control (increasing from $471 to $646 from 2004 to 2008), and sale prices surged around 30% from $15,790 in 2004 to $20,152 in 2008. Last year, $10.6 billion in timeshares were sold.

So, with the timeshare pitchers facing their worst year in more than three decades, no might be a decent time to sit through one of those “information sessions.” If you want to go back to the same place on vacation every year, you’ll probably be able to squeeze a bit of extra savings out of them!

Don’t stay in a bad hotel – check Rentalo for alternatives

by Annie Scott on

It happens. Sometimes you’re searching for a hotel in some random area of the US or Canada (two words: wedding season) and you just can’t find what you’re looking for. The price is wrong, or you want to be able to cook for yourself … if only you had some insider information about other places you could stay!

Good news: Rentalo.com has it. Their search results include hotels, bed & breakfasts, and even vacation rentals like condos and cabins. Their results are impressively comprehensive — particularly the number of photos of each location. I recently booked a hotel in Stillwater, MN on Priceline.com, but didn’t find nearly this level of information about the one I chose. Turns out I chose well. Whew!

Currently, Rentalo is advertising a three bedroom house in the Poconos for $75 per night and a ski condo in Colorado for $99 per night. In addition to their alternative vacation rental results in the US and Canada, they have hotel results all over the world.

So, before you give up and stay at a bad hotel, check Rentalo for other options! Don’t end up at Hotel Carter.

Pay to sleep on a stranger’s couch with AirBnB

by Katie Hammel on

I recently came across the website AirBnb.com, which promises to connect “adventurous travelers” with “nice folks” willing to let strangers stay in their apartment, spare room, or even on their couch – for a fee. Basically, if VRBO (Vacation Rentals by Owner) and CouchSurfing had a love child, this would be it.

At first I thought it was just a way to get money out of people who (somehow) still haven’t heard of CouchSurfing. Some of the offerings are downright laughable – why would people pay $70 to sleep on a couch when they can get their very own room at a major hotel chain for $10-$20 more? And if someone really wanted to stay with locals and make new friends, wouldn’t they just CouchSurf?

Despite some of the clearly deluded potential hosts offering to allow you to squat in their apartment for a ridiculous fee, I still wouldn’t write the site off completely. A few of the options listed are actually pretty great, like an entire apartment to yourself in Chicago, tastefully decorated and ideally located, for just $80 a night. There are even established B&Bs and pensions using AirBnB as another outlet for advertising their available rooms. Luckily the site does allow you to set search parameters like “private room” and “entire place” so you can easily find what you want. You can also look at reviews from previous guests and see plenty of photos of the place before you book. You’ll take on more risk than if you book with a traditional hotel, but you could score a great deal.

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Economic consequences: travel with your family

by Tom Johansmeyer on

I guess there are some families that genuinely enjoy traveling together. Dozens of people buy out plenty of space in a motel – or line up a few cottages – and arrive in force for some good ol’ fashioned family bonding time. I wouldn’t do it (coordinating travel inside the immediate family is hard enough), but there’s an element that will.

Take out the element that looks forward to a large family trip every year, and you’ll find a few more families at campsites, motels and vacation rentals … though not entirely by choice. Difficult economic conditions are driving some to pool their resources, sacrificing a measure of enjoyment to make their travel dollars as productive as possible. From Hawaii to Maine, prospective travelers are looking for deals for large groups.
TripAdvisor puts the number of families with children vacationing with another family at a third, up substantially from 2008.

Of course, some are trying to put a positive twist on the trend, claiming that the point of these trips isn’t to save money but to spend time together as a family. And, a handful of them mean it. For the rest, let’s see what happens when the economy recovers.