Virgin America grows, buys new aircraft

News from the airline nerds yesterday morning was that the brass over at Virgin America was on a secret mission to Toulouse, France, the headquarters of Airbus. The goal? The acquisition of sixty new aircraft for use in the fleet starting in 2013.

Sixty new aircraft! That’s a lot of growth for the fledgling San Francisco based carrier, which is good news for us consumers. As they expand through the US market and even into the far reaches of North America, more competition among carriers means that costs will stay low and that quality will stay high — two great things for any airline passenger.

January’s order includes 30 of the new A320neo configurations, the fancy New Engine Options that burn almost 16% less fuel and have blended winglets. And as usual, all of the aircraft will carry the trademark mood lighting and bang up in flight entertainment.

Hopefully this means that expansion across North America will ramp up through 2011 and 2012 — the Midwest is getting lonely with its legacy carriers!

Five airline amenities making a comeback … and the one we want

Wow, there’s a headline I never thought I’d write! Though I suspect it has little to do with actual customer demand – after all, the airlines don’t even call us customers – several are starting to bring small, small perks back into the cabin. Two factors help, of course: (1) they aren’t expensive and (2) airlines have shown solid profits this year (at least in the United States).

So, despite having to pay for extra bags and invoking ire at the mere request for orange juice, we’re finally going to get something back! What that is depends on where you are in the world, and some of these amenities are downright bizarre. But, the average passenger is probably at a point where even the slightest indication of humanity is incredible. We’re like hungry dogs, after all, and with these in-cabin perks, it feels like the airlines are waving a steak.

What are the airlines offering? Let’s take a look at five amenities, according to MSNBC:1. The “stretch bar”: SAS is installing a bar on some of its flights – and not the drinking kind. It’s an exercise rod that passengers can use to stretch out while on long flights. In continuing to cater to the vain, SAS is also adding mirrors to some seats, so you can make sure you look your hottest without having to leave your seat for a trip to the lavatory.

2. Lighting and sound effects: All Nippon Airways is using these tools to create “a calm cabin atmosphere that invites passengers to relax and rest,” MSNBC reports. The goal is to make flights more comfortable for passengers with late-night departures. The new “Relax” cards go with this – press a button and enjoy the lavender aroma.

3. Happy Moms: Asiana Airlines, based in South Korea, offers a “Happy Mom Service” at many airports, according to MSNBC, with a dedicated check-in line for families with small children. Nursing blankets, baby slings and baby seats are available on board the planes.

4. Locally-sourced booze: Horizon Airlines is kicking in free local wines and microbrews from the Pacific Northwest on its flights – even in coach!

5. In-flight wifi: since a relatively small number of passengers has been using this service, some airlines are seeking out sponsors and offering it up free to passengers. On Delta, AirTran and Virgin America, Google Chrome is ponying up the cash for free passenger use through January 2, 2011.

So, what’s the one amenity not being offered that would make flights so much more comfortable? How about an alternative to the lav for mile-high club membership? It’s not easy to pull off, and there has to be a better way than this.

[photo by PhillipC]

Which airline made the most money on baggage fees?

Last year, baggage fees were used by airlines to make up for lost fare revenue, as the recession kept people on the ground. This year, it’s just been a great source of extra revenue, as passenger traffic and fares are up – and the fees haven’t gone away. Almost all airlines are getting in on the action, some more egregious than others.

Well, data for the third quarter of 2010 is in, and we can finally take a look at who’s hitting us hardest … and for how much. The numbers will probably shock you. The top baggage fee-grabber owned close to 30 percent of the total baggage fees charged in the United States, a market that has reached $2.6 billion for the first three quarters of the year, and the top five dominate with approximately 80 percent of the total fees charged for bags, according to data from the Department of Transportation.

Let’s take a look at the top five airlines for baggage fee snatching (and then the rest):1. Delta Air Lines, $733 million: in fairness, Delta is the largest airline in the United States, so it’s to be expected that it will generate the most revenue.

2. American Airlines, $431 million: the third-largest airline hits the #2 spot for baggage fees, implying an aptitude for prying open customer wallets yet to be recognized by its competitors.

3. US Airways, $388 million: again, this is an impressive take, as evidenced by the distance between US Airways and Continental, in the #4 spot.

4. Continental Airlines, $258 million: this almost makes the airline look downright reasonable, especially when it’s year-to-date baggage fees aren’t even as substantial as what Delta raked in during the third quarter alone!

5. United Airlines, $239 million:

And, the rest:

6. AirTran Airways: $112 million

7. Alaska Airlines: $81 million

8. Spirit Air Lines: $56 million

9. Frontier Airlines: $44 million

10. JetBlue Airways: $43 million

11. Allegiant Air: $43 million

12. Hawaiian Airlines: $40 million

13. Virgin America: $27 million

14. Southwest Airlines: $23 million

15. Republic Airlines: $18 million

What’s the latest news with the airlines? Click here to find out!

16. Horizon Air: $13 million

17. Sun Country airlines: $9 million

18. Mesa Airlines: $2 million

19. Continental Micronesia: $2 million

20. USA 3000 Airlines: $2 million

[photo by The Story Lady via Flickr]

Gadling’s favorite airlines for 2011

Even with airlines falling over themselves in an effort to generate profits out of new fees and charges, flying retains some glamour and excitement. No? Not working for you? Well there are mileage programs to exploit and perks to chase. And even in the direst landscape for customers, there are always new routes to sample, smiling flight attendants to befriend, and reliable pilots to thank for safe landings.

Going into 2011, it appears that Virgin America is Gadling’s favorite airline. Virgin America sails above the competition with their standard of service, their appealing overall product, and their general freshness.

Other airlines we especially like or tolerate for one or another reason include easyJet, Qantas, VAustralia, Air France, Philippine Airlines, Turkish Airlines, Air New Zealand, Cathay Pacific, Jet Airways, Continental, Alaska Airlines, and Porter.

We begin with the observations of Kent Wien, Gadling’s resident pilot-contributor and the motor behind two Gadling features, namely, Cockpit Chronicles and Plane Answers.

Kent Wien. Air New Zealand. I don’t know if I was more impressed with their new line of coach sleeper seats or the friendliness of their flight attendants. Either way, Air New Zealand has managed to capture much of the recent jump in tourism traffic to New Zealand by offering an innovative cabin design and enhanced service which includes an in-flight concierge for the entire airplane. They’ve changed the look and feel of their galleys by hiding them away during boarding, since the first thing passengers see when stepping on to an airplane is the in-flight kitchen. And most of these changes were accomplished even after they were named by Air Transport World as the airline of the year for 2010.

Mike Barish. I continue to love Virgin America. They’re willing to show personality. They have a sense of humor and their use of social media is phenomenal. They have really embraced customer service and care about humanizing their brand.

Annie Scott. Air France has the best coach class of any airline I’ve flown this year, but Philippine Airlines gets ten points for calling their economy class “Fiesta Class.”

McLean Robbins. Virgin America. Am I one of many?

Meg Nesterov. Turkish Airlines has become my default carrier of choice, which is fine given their excellent service. How many other airlines will let you cancel and rebook a flight last minute and only charges a small change fee? Their in-flight meals even in coach are reliably good and always free.

Melanie Nayer. Props to Cathay Pacific. Great in-flight crew, and any airline that makes me a grilled cheese sandwich in flight is tops in my book!

Alex Robertson Textor. Porter, hands down. I like the airline so much I found a way to write a piece for their in-flight magazine. I want two dozen regional Porters around the globe, each with limited route maps, quiet, fuel-efficient planes, friendly fight attendants, and a single class of service.Catherine Bodry. Alaska Air.

Grant Martin. Virgin America & VAustralia. All of that positive press is happening for a reason. These two airlines have the best service out there, and their hard products are equally gorgeous. Get to Australia next year while competition is still high and ticket prices are rock bottom.

Karen Walrond. I fly mostly on Continental because I live in its hub city and that’s where my airmiles are. Here in Houston, we’re nervous about the merger between Continental and United. We hope nothing will be ruined in the process!

David Farley. Jet Airways.

Sean McLachlan. easyJet. Everyone complains about them, myself included, but damn they’re cheap and convenient. And hey, at least they aren’t Ryanair!

Laurel Miller. Qantas for their consistently excellent service, staff, and on-time departures.

[Image: Flickr | LWY]

Exclusive video: inside Virgin America’s DFW launch

If you’ve been reading Gadling in the last week, you’re probably aware that Virgin America launched their first mid-continent destination just one week ago in the heart of Texas. Now, see what it’s like to shake hands with Richard Branson and be on the inside of a Virgin America launch event – bulls, barbecues, bandanas & all.

Special thanks to the W Dallas-Victory, Winspear Opera House, & the entire Virgin America crew. For more photos and a closer look at the company’s future plans, check out the in-depth article here.