Exclusive video: inside Virgin America’s DFW launch

If you’ve been reading Gadling in the last week, you’re probably aware that Virgin America launched their first mid-continent destination just one week ago in the heart of Texas. Now, see what it’s like to shake hands with Richard Branson and be on the inside of a Virgin America launch event – bulls, barbecues, bandanas & all.

Special thanks to the W Dallas-Victory, Winspear Opera House, & the entire Virgin America crew. For more photos and a closer look at the company’s future plans, check out the in-depth article here.