Five signs that the hotel meeting business is recovering

Business meetings are back in style. Group customer is on the rise for the hotel business, signaling that the corporate crowd Is getting back out on the road. Joining the party are other groups, such as associations, sports teams, religious groups, social organizations and the military, according to USA Today.

The U.S. Travel Association is predicting a 7 percent increase in meeting and convention spending this year, with a forecast of $90.7 billion. Last year, this measure fell 15 percent, as the effects of the financial crisis and subsequent recession led to cancelations.

To get the big bucks back in the door, hotels and convention bureaus have been rolling out favorable pricing and sweetheart deals, and it’s starting to work.

So, how do we know this sector’s coming back? Here are five hints:

1. The meeting planners say so: A June survey by Meeting Professionals International showed 61 percent of respondents saying “that they’re seeing more favorable business conditions, including attendance, budgets and number of meetings,” according to a USA Today report. Only 15 percent responded this way in August 2009.

2. Hotel groups say so: InterContinental Hotels Group has announced that its group and corporate revenue climbed 10 percent in the first half of 2010 relative to the same period in 2009. Denihan Hospitality Group’s eight New York City hotels are showing an increase in group revenue of 26 percent year-over-year.
3. Even Grand Rapids has good news: The JW Marriott in Grand Rapids, Michigan has sold more than 1,500 group room-nights so far this year, up 20 percent from last year.

4. So does Fort Lauderdale:
In this Florida town, group revenue is up 30 percent at the Harbor Beach Marriott. Corporate deals are still down from last year, but other groups are more than making up the difference.

5. Hotels understand what’s going on: Even though the market is coming back, hotels realize that they still need to price aggressively. Notes George Aquino, general manager of the Grand Rapids JW Marriott Everyone’s felt the turmoil of 2009. We don’t want that to happen again.”

[photo by msprague via Flickr]

Top U.S. ports of entry in 2009

Travel to the United States was off 5 percent last year, but this didn’t change how people enter the country. The top 15 ports of entry owned 85 percent of all overseas visits, gaining a full percentage point from 2008. New York JFK, Miami and Los Angeles took the first three positions and took 39 percent of the total, also picking up a full percentage point of “arrival share” relative to 2008. Five of the top 15 ports of entry actually gained inbound traffic over 2008, three of them in Florida: Miami, Orlando, Houston, Philadelphia and Fort Lauderdale.

New York, Miami and Los Angeles most popular ports of entry

As usual, 15 ports of entry were responsible for 84 percent of overseas entries to the United States last October. This is an increase of two percentage points from October 2008, according to data from the U.S. Department of Commerce. The top three ports were New York JFK, Miami and Los Angeles, together accounting for 39 percent of all arrivals from overseas. These three ports gained one percentage point of “arrival share” year-over-year. But, only four of the top 15 ports of entry posted increases from October 2008 to October 2009: Miami, Orlando, Philadelphia and Fort Lauderdale. These changes come based on an increase of 1 percent in foreign visits to the United States.

How did international visitors enter the U.S. this year?

If you visited the United States from overseas, you probably hit the ground in one of 15 ports of entry. These top first stops accounted for 84 percent of all entries from overseas in the first eight months of 2009– up almost 2 percentage points from the same period in 2008, according to the U.S. Department of Commerce. Traffic through the major ports is becoming slightly more concentrated. This doesn’t include visits from Canada and Mexico.

New York JFK, Miami and Los Angeles continue to be the top three ports of entry for overseas visitors. Through August, these locations accounted for 39% of all arrivals from overseas, an increase of a percentage point from last year. Miami was the only one of these three to post a year-over-year increase, and it was joined only by Orlando MCO, Philadelphia and Fort Lauderdale. Meanwhile, 11 of the top 15 ports of entry posted decreases in arrivals. This is hardly surprising, given that visits to the Untied States from overseas are down 9 percent so far this year.

Chicago was hit particularly hard, losing 18 percent of its entry traffic and moving into #7 on the list, behind Honolulu. Detroit lost 36 percent of its inbound visitor share, falling to #16 — after Boston, Philadelphia and Fort Lauderdale.