Let’s not even bother with the jokes – we all know airplane food is awful. But these days, with most carriers looking for new sources of revenue, several of the major airlines have been stepping up the quality and taste factor of their on-board food offerings.
The days of free (and terrible) airplane meals are coming to an end. With Continental, the last carrier to offer complimentary in-flight meals, discontinuing its free service this fall, the in-flight meal industry is ramping up to better serve customer demand. Airlines ranging from Air Canada to United and American are shuffling their food offerings, realizing that if customers have to pay for it, it better bear some resemblance to something edible. Air Canada is introducing healthier food options like veggie sandwiches and yogurt, American Airlines is partnering with Boston Market and United Airlines will be letting customers pre-order in-flight meals before the end of 2010.
So will customers find these new in-flight food options more enticing? Not necessarily. Many frequent travelers have given up finding food on board, opting instead for the array of food options in the terminal like Cibo Express, Wolfgang Puck Express and the ever-popular fast food vendors. But for those looking for tasty, quality food to go with their air travel, keep looking. A top-notch meal on the plane or even at the airport remains a fantasy.