It’s been a couple of months since Starbucks opened their first Czech Republic location. And, you guessed it, it is smashing success, and not only with tourists.
I remember just a few years ago the idea of a $4 cup of coffee was a science fiction concept in this country. Not today, with the Czech koruna hitting all time highs against the dollar day after day, $4 for a cup of coffee is no longer as much money as it used to be. Just a few years ago, the dollar was traded 1:35 against the Czech koruna. Now, it is 1:16. Ouch.
For those of you, who know Prague, Starbucks picked a great location right next to the Malostranske namesti tram stop (below the castle), where the restaurant Square and Malostranska kavarna used to be. (See photo; it is the building on the left). Don’t get me wrong, I am not a big fan of Starbucks. At the same time, I applaud them for giving Prague what they have been waiting for. Early morning coffee and breakfast is still hard to find around Malostranske namesti. I have heard this complain from several people who visited me here. Of course, small locally-owned coffee shop could never afford the rent that Starbucks can pay.
When I was at the Prague airport earlier this week, I noticed that Starbucks is opening an airport location, too. Yes, Prague is gentrifying rapidly. And, it is certainly not “the cheap place” to visit any longer.