Last month, we told you about Air New Zealand’s new in-flight safety video that features the flight crew in nothing but body paint. That, of course, came on the heels of their new ad campaign featuring their staff in – you guessed it – nothing but body paint. We thought the in-flight video and television commercial were innovative and quirky examples of an airline showing some actual personality. Sadly, not everyone has what we here at Gadling call “a sense of humor.” Some people are offended by the videos and they’re starting to speak up.
According to news.com.au, many Kiwis who have flown national airline recently think that the risque videos are inappropriate. “Enough is enough, this is our national airline, not a strip joint! I for one won’t bother booking with you again,” one perturbed passenger said. Another Kiwi lodged a complaint with New Zealand’s advertising watchdog. The complaint stated, “All genital areas were hidden but they left nothing to the imagination and (it) conjured pictures that none of us needed.”
Air New Zealand is defending their campaign, which they say “highlights the transparency of the airline’s all-inclusive domestic airfares.”
I, for one, agree with the airline. Lighten up, people. It’s kitschy. It’s creative. It’s devoid of any “genital areas.” The television commercial is better than what most companies throw out there. And the in-flight video beats listening to a bored flight attendant phoning in the delivery of the safety spiel because she’s done it a million times before and just can’t muster up the energy to care anymore.
Just to stick it to the prudes who can’t seem to accept that life is too short to complain about everything, I’m slapping the in-flight safety video in this post. Watch it again for the first time.