The elites get free internet access at Hiltons, and the rest can eat cake … which is how it should be. The hotel company has decided to reward its best customers with this perk, which translates to between $10 and $15 a night in value. To qualify, you need to be gold-level or above. Internet access is one of the more unpopular extra charges, especially for business travelers who have no choice but to incur it. For Hilton, tying the waived fee to status provides an easy way to experiment with easing up on the fee while keeping it contained.
Jeff Diskin, a Hilton senior executive for customer marketing, “Business travelers rank quality, high-speed internet access as one of the most important guest room attributes.” He adds, “By giving complimentary internet access to our Hilton HHonors Gold and Diamond members globally, we will meet our guests’ evolving demands.”