This Memorial Day weekend, I’m honoring our fallen heroes by exalting the art of grilling. Being a good grill master is how the average American male proves his manhood (in public, that is). Never mind that plenty of women can and do wield the tongs in the family (I do); being unable to operate a barbecue and produce an edible–if not outright delicious–end result is about as emasculating as it gets.
That is why I’m telling you about the Weber Grill hot line (1-800-GRILL-OUT, or email firstname.lastname@example.org). The New York Times reports that the Schaumburg, Illinois-based company receives about 500,000 calls (mostly from men) a year and 75,000 e-mails. Operators–including Ms. Olsen, a 67-year old woman who’s been on the job for 14 years–deal with frantic issues related to everything from improper flaming to how to cook a squirrel.
Memorial Day is the busiest time of the year, but Weber wants people who sell their products to know what exactly they’re dealing with. The Grill Academy opened in Schaumburg in January, in order to educate salespeople about the care and feeding of Weber grills.. According to school director Kevin Kolman, students need to study hard, so they can answer questions such as, “What is the definition of a flavorizer bar?’ or ‘What is the importance of a damper system in a charcoal grill?”
Tough stuff. So should you find yourself slaving over a hot grill this weekend, and things aren’t going as they should, give Ms. Olsen a ring. Or allow your girlfriend or wife to take over.
[Photo credit: Flickr user rachelandrew]
Check out a clip from the UK Weber Grill Academy.