The Nelson-Atkins Museum in Kansas City has unveiled an amazing interactive website.
Called Studio 33, it’s part of an outreach effort by one of America’s leading art museums to bring in a new generation of web-savvy visitors.
Many museums are ramping up their websites. A common feature is to have images of some of the pieces in the collection with information and related links. Studio 33 does this, and also has lots of audio files and videos, including artist interviews, time-lapse films of setting up installation pieces, and behind-the-scenes talks with curators. Experts cover each section of the museum. For example, the museum’s archaeologist takes you through the ancient art collection.
One thing that makes Studio 33 stand out among museum websites, beyond the sheer scale of it all, is that you can explore the museum following three different avatars: a high school student, a docent, and a social media junkie. Each gives a different perspective tailored to a different type of visitor.
[Photo of Caravaggio's painting of John the Baptist, which is in the Nelson-Atkins collection, courtesy Wikimedia Commons]