A public art installation has been added to the space that will soon house a Shake Shack in the Fulton Mall in Brooklyn, New York. Earlier this year, Shake Shack reps heard about the Before I Die installation in New Orleans, Louisiana, and decided that they wanted to do the same thing as it seemed true to the Shake Shack spirit.
The installation is comprised of a giant chalkboard where people can write down things that they wish to accomplish before they die. According to Amanda Kludt of the New York Eater, some of the current postings include “Make Mariela proud of me”, “Change the world”, “Inspire like Steve Jobs did”, and “Hug you heart to heart”.
While the installation has been successful so far in creating a dialogue with their new community, the idea is purely for the Brooklyn location and will not be brought to other Shake Shacks.