Travel agents on the rebound with insider information

Travel agentsTravel agents, once being run out of business by Internet travel buying options, are making a comeback. Experts agree that using one as part of an overall travel buying strategy is a good idea, if for no other reason than to verify that what we did on our own makes sense. But the ongoing big problem with travel agents is finding a good one that actually does add value to the equation.

“A competent travel adviser can be your greatest asset when you’re planning a trip,” says consumer advocate Chris Elliott. “Good travel agents have an edge over almost any other seller of travel. They know what you want. They speak your language.”

A good, neutral source of information for helping sort out travel agents might also be your local Better Business Bureau who will have a score on any travel agency that has been in business long enough. The Better Business Bureau received more than 7,000 complaints nationally last year against travel agencies and bureaus.

Most complaints relate to consumers being misled by travel offers that failed to deliver or had paid money for travel arrangements that were never made. The Better Business Bureau offers some tips on using travel agents:

  • Ask family and friends to recommend a company they’ve used.
  • Get all vacation details in writing.
  • Verify reservations.
  • Consider travel insurance.
  • Pay with a credit card.
  • Be on the alert for travel scams.

Looking for advice on how to find a good travel agent? Elliott recommends interviewing a certified local agent. “The only way to know for certain if your travel agent is a keeper is to see what happens when you run into trouble,” he says.
“If they leave you hanging or do nothing more than send you the company’s 800-number, they’re not your agent. Chances are, they’re just in it for the commission.”

Some good reasons to use a travel agent, once you find a good one, include:

  • They may have access to deals you can’t get– Travel agents are notified of the latest offers, bargains and discounts first. Connected agents know even more, including what travel options are likely to go up or down in pricing and/or availability, and what can be critical information in a buying decision.
  • They speak the language of the service provider– Anyone who has ever tried to work with airline fare codes, codeshare rules or other cryptic travel speak meant for behind-the-scenes travel pros knows having one in their back pocket can bring huge advantages.
  • They almost always result in a better value- They may not be able to get a ticket to paradise for less than Discount Joe’s Travel Barn but they’ll probably be able to match it and throw in a perk or two that Joe knows nothing about.


The Ins and Outs of Travel Deals

Flickr photo by PinkMoose