Cruise Line Destination Focus Brings Off-Ship Adventures

Cruise Line

Cruise lines continue to bust into new territory, shaking off their booze cruise, buffet bonanza reputation with a keen focus on the destinations they visit. Off the ship, cruise travelers want more than a packaged shore excursion. They want more time in port with active experiences rather than passive viewing. Cruise lines are beginning to deliver too. Spending some of the clout they earn by bringing millions in tourism revenue to ports around the world, cruise lines are tapping local sources and setting up unique off-ship adventures.

Crystal Cruises has Overland Adventures that take Crystal guests to unique, immersive events ashore. Typical of the intensity level of their Overland Adventures is a three-night Laos Overland Discovery during a March 7, 2013, Southeast Asia cruise, offering an intimate look into the rich history, culture and scenery of the former French colony and UNESCO World Heritage site, Luang Prabang, considered the best-preserved city in Southeast Asia.cruise lineThose participating will get off their cruise ship, Crystal Symphony, in the port of Laem Chabang, Thailand where they will spend the first night. From there, they fly to Laos for two nights, to see a Laotian Buddhist alms-giving ceremony, visit sacred temples and other attractions then sail across the Mekong River to the Buddha-filled Pak Ou Caves. Travelers then rejoin Crystal Symphony in Ho Chi Minh City.

While in the area, Crystal offers other off-ship adventures with titles like “The Wonders of Angkor Wat,” “Phong Nha Caves & Vietnam Heritage” and “A Portrait of Vietnam: Hue, Hoi An & Hanoi.”

The whole destination immersion focus has become so popular that Azamara Club Cruises is adding a complimentary immersive destination event ashore featured on every voyage.

Azamara guests sailing a Baltic cruise voyage, for example, might enjoy a private ballet performance in St. Petersburg, Russia, while walking the red carpet and sipping champagne. Travelers on a Mediterranean cruise may find themselves sampling Jerez, Spain’s famous sherry wine at Gonzalez Byass and later enjoying a private equestrian ballet at the Royal Andalusian School of Equestrian Art.

These are not your typical cruise line “load everybody up in a tour bus and drive around” excursions.

Mainstream cruise lines, still mostly limited to day trips, are testing the waters for immersive off-ship adventures. In Alaska, Princess Cruises continues to explore the land of the midnight sun with experiences like a Back Country Zodiac Expedition, a Bering Sea Crab Fishermen’s Tour or a Heli-Hike & Rail Adventure.

For now, we’re finding these experiential off-ship adventures on high-end luxury lines. But look for mainstream cruise lines to offer intense lifetime event experiences in the near future.


Top Adventure Travel Destinations

[Flickr photos by *christopher*]