Remember back when JetBlue launched and everyone got excited about a low-cost carrier which would still provide a personal television screen for all of its passengers? Well, those days are officially over. Next year, JetBlue will be introducing premium seats on some of its planes, a major shift for an airline that has branded itself as a low-cost carrier.
But while running a low-cost carrier is good for marketing — travelers do love a good deal after all — JetBlue’s most recent move proves that when you’re running a big airline company, you can’t miss out on a profitable part of the market: people willing to pay extra for first class amenities. JetBlue’s new seating arrangement will attempt to do just that, offering premium paying passengers the opportunity to travel in lie-flat seats, which not only recline into 6’8″ beds, but also have a massage feature.
The premium seating is expected to debut in the spring of 2014, on its two most popular nonstop U.S. routes: New York to Los Angeles and New York to San Francisco. Not only will the premium seat allow passengers to lie down on their transcontinental flight, but they will also get a bigger television screen, coming it at a whopping 15″. Passengers lucky enough to be in rows 2 and 4 will also get their own private suite.
What will that do to prices? That remains to be seen, but in the mean time, maybe you should start saving for a good night’s sleep for next spring.