The Surf is Dynamite!

Viral videos have gotten so good, it’s scary. Many folks (10 million hits at last count) were taken in by a recent video which shows some kids dynamiting a city pond and then surfing the resulting waves.

On the grainy cellphone-cam footage, you can see kids quickly jumping into a city pond with a surfboard, while their friends run over a bridge, then light and toss dynamite into the water. The first guy then surfs the waves caused by the huge explosion.

It turns out it was a Quicksilver viral marketing campaign. Some pyrotechnics, a little movie magic, and the right government permits, and the Dronning Louise Bridge over Copenhagen’s Lake Sortedams became a surf heaven, for a while.

Maybe they’ll be trying this in Cleveland!