A few days back I blogged about Tourism New Zealand’s innovative approach to internet marketing. Israel is another country that’s been harnessing the power of the interweb to push their claim as a great place to visit.
Unlike New Zealand, Israel can’t offer alpine lakes and adventure sports on every street corner, so they’ve decided humour and sex is the best way to lure visitors to the Holy Land. (Read that last sentence back for the true meaning of irony).
Who knew Israel was the Mediterranean’s answer to Brazil?