What happens when flight attendants do their own traveling? That is some of what you’ll see if you live in Australia and have access to the new documentary Going Places, a creative marketing tactic from the folks at budget carrier Jetstar. While it’s not exactly an Aussie version of Flight Attendant School, the eight-program series (which premiered today on Channel Nine) will follow eight Jetstar cabin crew members during training maneuvers and travels to several Asian countries and Hawaii. (Of course, these are all destinations where the carrier flies.)
Promotional material for the series claims that Jetstar is going behind the scenes at it “moves into the highly competitive international market.” As Neil noted earlier this year, the airline was named Best Low-Cost carrier by Skytrax. The Australian-based airline runs dozens of flights within OZ and to destinations throughout Asia, including Indonesia, Thailand, Japan, Cambodia, Malaysia and others. They also fly to Honolulu from Melbourne and Sydney. (I recently flew them round-trip on a short hop from Melbourne to Hobart and was satisfied with the service and budget price – US $170.)
You can view an intro and clips from episode one — looks like your standard reality-TV without too much excess drama. Will it make you want to fly Jetstar on your next vacation or sign up to work for the young company?