Disney’s California Adventure in Anaheim is planning a renovation to the tune of $1.1 billion, which is more than they spent building the theme park just six years ago. On the agenda? They’re going to add more shopping, focus on the connection to Walt Disney’s life and develop a new area that will focus on cars, among many other things. For the complete low-down on all the changes that will happen over the next few years, check out this article.
The reason behind the overhaul? Visitor numbers have been disappointing — only 6 million people went last year, even though the park was meant to attract at least 7 million every year. And what’s worse, the price of admission has been on sale since it opened in a bid to lure visitors.
I’ve never been to California Adventure, and honestly I haven’t really even heard about it except in passing, so maybe they should work on the marketing angle too …