In the past, JetBlue sold most of its tickets through its website. But last year, the budget airline listed its fares on “global” distribution systems, which mainly serve travel agents.
Now, JetBlue has gone all the way online; it started selling tickets on travel websites like Orbitz, Expedia, and Priceline. The company explains that with rising fuel costs and a slower economy, it needs to “expand its reach and step up competition.”
And perhaps gain back some of the customers it lost during all those crazy delays and cancellations last February?