Virgin Atlantic’s “big” announcement

As Grant mentioned last week, Virgin Atlantic has been up to something. When they started sending all kinds of cryptic emails to their frequent fliers last week, our minds started to run wild. What could it be? In flight jacuzzis for upper class fliers?! New solid gold airplanes?! Personal in-seat LASERS?!

Last night, Gadling headed over to the Frank Gehry-designed IAC Building in Manhattan to find out. After all the suspense, it turns it was for the launch of a new Virgin credit card. Meh. If you’re looking to throw down enough money to wrack up one million miles you can redeem them for a trip on Virgin’s new space flights, Virgin Galactic. Think you can spend enough? Yeah, me neither.

While the announcement wasn’t as momentous as we had hoped, Virgin did manage to throw down a pretty swanky launch party, complete with free massages courtesy of Virgin’s spa partner Cowshed. You wouldn’t have to twist my arm to fly Virgin, the service is awesome. But only if somebody else was paying for my ticket – they are downright expensive. Hey Virgin, how about a ticket giveaway so we can let Gadling readers try for themselves?