Virgin Trains, the UK rail arm of Richard Branson’s Virgin Group promotes what they do as a faster, more comfortable and greener way to travel. Virgin believes that rail has a clear role to play in sustainable transport and they want to lead the charge. Choosing to minimize the negative and accentuate the positive, Virgin Trains takes social responsibility seriously. Uniforms on their employees? Not so much, unless prompted to do so.
The new uniforms, designed by Vivienne Westwood, are currently on hold because they expose the underwear of female staff members. The Telegraph reports the uniforms are described as “flimsy” and “see-through” via complaints to Manuel Cortes, leader of the Transport Salaried Staffs’ Association trade union. But Virgin has an answer.
Applying a similar strategy where they “want to challenge assumptions, solve problems and deliver innovative solutions,” as Virgin Trains says on their website, the company gave each staff member a £20 voucher to buy suitable undergarments.Already investing £500,000 in the new uniform program, Andy Cross, Virgin’s business support director, said, “It’s important that our people feel comfortable and so we will be issuing vouchers in the next few days for ladies to buy tops to wear under their blouses.”
Still, union members are not happy about the new uniforms and believe the move to them comes directly from Branson himself.
“Our female members are upset because they feel Sir Richard is cutting corners by asking them to wear flimsy blouses, which are skimpy and they feel too revealing,” said Cortes.
For more on Virgin’s plans to roll out new designer uniforms, like these for Virgin Atlantic Airlines, watch the video below:
[Photo credit – Flickr user D@LY3D]