Besides being a destination for people who like designer boutiques, tall buildings and overpriced restaurants, Dubai is on its way to becoming the best place in the world to find the perfect spa experience. The spa industry is growing by nearly 20% per year. By 2010, it is projected that Dubai will surpass other destinations with a total of 15 million visitors at its spas.
Everyone (including former Mrs. Kid Rock Pamela Anderson) is trying to get in on the hotel boom that the emirate is currently experiencing. And what’s a luxury hotel without a spa? Themed spas are virtually required for any glitzy new inn.
Yes, Dubai is theme-happy. They have built housing developments that resemble palm trees and world maps. Spas are not immune from this fad. A few examples: The Ritz-Carlton’s Balinese spa, Shangri-La’s Chinese themed Spa, an the Indian spa at the Taj Palace.
Dubai has a leg up on, say, Scottsdale, in terms of luxury. But that is probably because it has to. The whole emirate is a luxurious version of an adult DisneyWorld, complete with Formula One racing and shopping malls.
Would people still be flocking to Dubai if it didn’t have all those over-the-top elements?