Are you bored with just plain text messaging?
In London, it seems that plenty are. Recently an experimental architecture and design firm called Minimaforms unveiled a new communication model inspired by smoke signals, according to the blog PSFK.
It’s called Memory Cloud, and it is dubbing itself a “media art project.” How it works is that you send an SMS to a certain number, which then somehow translates your message into artificially created smoke.
PSFK quotes the artists behind Memory Cloud explaining the project, which strikes the same kind of vague chord that most types of participatory art seems to these days.
“Memory Cloud creates a dynamic hybrid space that will project personal statements as part of an evolving text, animating the built environment through conversation. The method of textual inscription works with light as virtual ink that perceptually writes and erases through a cinematic interplay with the external environment. Memory Cloud aims to motivate social interaction through the construction of an environment that is given form through a collective act of writing space.”
So, if you want your messages read by strangers walking through Trafalgar Square, this could be for you one day.
You can see some of the messages that Memory Cloud captured during its Oct. 8-10 unveiling at Minimaforms’ Web site.